Papers

61,005 results
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Article Tier 2

Estimating Willingness to Pay for Switching to Bring Shopping Bags in Vietnam

Researchers surveyed Vietnamese consumers' willingness to pay plastic bag fees that would encourage them to bring reusable bags. Structural equation modeling showed that environmental literacy and positive attitudes toward sustainability significantly predicted willingness to pay. The findings suggest that combining education with economic incentives can shift consumer behavior toward reducing plastic bag use.

2023 Journal of the Faculty of Agriculture Kyushu University 1 citations
Article Tier 2

Consumer Preference for Attributes of Single-Use and Multi-Use Plastic Shopping Bags in Cape Town: A Choice Experiment Approach

Researchers used a choice experiment with 250 consumers in Cape Town to quantify willingness to pay for shopping bag attributes, finding that consumers most valued medium-sized, reusable bags -- with willingness to pay up to R7.11 per unit -- over recyclable or durable alternatives, providing evidence-based guidance for plastic bag policy interventions.

2022 Sustainability 10 citations
Article Tier 2

Cognitive Awareness and Consumer Willingness to Pay for Plastic Waste Management Programs: a Contingent Valuation Method

Researchers surveyed 399 households in Condong Catur, Sleman, Indonesia using stratified random sampling and contingent valuation methods to assess willingness to pay (WTP) for improved plastic waste management programmes. Results showed 78.95% of respondents were willing to pay an average of IDR 26,000 per month, with income, education, and cognitive environmental awareness as significant positive predictors, while household size and shopping location had no significant influence.

2025 E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Article Tier 2

The effects of environmental information provision on plastic bag use and marine environment status in the context of the environmental levy in Greece

Researchers surveyed Greek citizens on plastic bag use and marine conservation attitudes, finding that an environmental levy on plastic bags reinforced pre-existing environmentally friendly behavior and that willingness-to-pay for marine conservation reflected both individual and collective responsibility, supporting combined economic and informational policy interventions.

2022 Environment Development and Sustainability 16 citations
Article Tier 2

Environmental Value Assessment of Plastic Pollution Control: A Study Based on Evidence from a Survey in China

Researchers assessed the environmental value of plastic pollution control in China using a choice experiment method with 450 surveyed residents, finding that residents were most willing to pay for source reduction over recycling or cleanup, and that incorporating discount rates and future price changes improves the accuracy of environmental valuation.

2023 Sustainability 3 citations
Article Tier 2

The impact of perceived risk of online takeout packaging and the moderating role of educational level

Researchers surveyed 336 consumers in China and found that awareness of packaging pollution risk significantly dampened their willingness to order online takeout food, with attitudes and social norms partially explaining the effect. Higher education levels sharpened this response, suggesting that better-informed consumers are more likely to factor plastic pollution risk into food purchasing decisions.

2023 Humanities and Social Sciences Communications 11 citations
Article Tier 2

Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.

2023 International Journal of Management Technology and Social Sciences 7 citations
Article Tier 2

Analysis of Factors of Single-Use Plastic Avoidance Behavior for Environmental Sustainability in China

A structural equation modeling study of 421 Chinese respondents found that attitude, perceived behavioral control, and policy intervention significantly influenced single-use plastic avoidance behavior, mediated by behavioral intentions and plastic-related environmental concerns.

2023 Processes 17 citations
Article Tier 2

Estimating households’ willingness-to-pay associated with risks for improved plastic waste management using a new integrated contingent valuation-mindsponge- mindspongeconomics approach

This Vietnamese study developed a novel integrated method combining contingent valuation with new behavioral economics frameworks to estimate households' willingness to pay for improved plastic waste treatment. Understanding what citizens value regarding plastic pollution control supports more effective policy design.

2023 1 citations
Article Tier 2

Public Willingness to Pay for Sustainable Consumption: Case of Bioplastic Medical Masks

This paper is not relevant to microplastics research; it uses a discrete choice experiment to measure consumers' willingness to pay for bioplastic medical masks, focusing on sustainable purchasing behavior rather than microplastic pollution science.

2024 Circular Economy and Sustainability 2 citations
Systematic Review Tier 1

Effectiveness of intervention on behaviour change against use of non-biodegradable plastic bags: a systematic review

Researchers systematically reviewed government policies aimed at reducing single-use plastic bag consumption, finding that outright bans and higher consumer taxes are significantly more effective than regulations based only on bag thickness. The results show that well-designed public policy can shift consumer behavior toward more sustainable choices, though the behavioral changes can fade without ongoing reinforcement.

2021 Discover Sustainability 65 citations
Article Tier 2

Willingness-to-pay for precautionary control of microplastics, a comparison of hybrid choice models

A survey of UK adults found that people were willing to pay to reduce microplastic pollution and to resolve scientific uncertainty about its effects, with higher willingness to pay to reduce actual pollution than to simply gain information. Hybrid choice models revealed that respondents weighed irreversibility of harm more heavily than uncertainty itself.

2022 Journal of Environmental Economics and Policy 8 citations
Article Tier 2

Exploring strategies to tackle plastic waste pollution: Evidence from Vietnamese household survey and Bayesian approach

A Vietnamese household survey combined with Bayesian statistical analysis examined how families perceive and manage plastic waste. The study found that knowledge, attitudes, and income all influenced sorting behavior, but cultural norms and convenience were also strong factors. The findings inform the design of more effective behavior-change programs for plastic waste reduction.

2022 4 citations
Article Tier 2

Factors Related to Reducing The Use of Plastic Bags in Kabupaten Bekasi

This Indonesian survey study examined the factors that influence whether people in Bekasi Regency reduce their use of plastic bags, finding that knowledge, attitudes, and access to alternatives were key predictors. Reducing single-use plastic bag consumption is important for limiting the amount of plastic that fragments into microplastics in the environment. The paper provides insights for designing behavior-change interventions aimed at plastic pollution reduction.

2021 Muhammadiyah International Public Health and Medicine Proceeding
Article Tier 2

Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis

Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.

2024 Discover Sustainability 1 citations
Article Tier 2

Comportamiento de los Consumidores Frente al Uso De Bolsas Plásticas en las Ciudades de Ayacucho y Huancavelica – Perú

This study surveyed consumer behavior regarding plastic bag use in the Peruvian cities of Ayacucho and Huancavelica, using descriptive research methods with 167 consumers. The research provides data on consumer attitudes and practices relevant to evaluating the effectiveness of plastic bag reduction policies in Andean urban areas.

2023 Journal of Law and Sustainable Development
Article Tier 2

Behavioral insights into reusable bag adoption: Evaluating the effectiveness of the theory of planned behavior in Lahore

Researchers investigated the behavioral determinants of reusable bag adoption over single-use plastic bags, using behavioral insights frameworks to evaluate the effectiveness of policy interventions and identify factors that drive sustained reuse rather than one-time uptake.

2024 Journal of Infrastructure Policy and Development
Article Tier 2

Perception and Behavioral Changes of Thai Youths Towards the Plastic Bag Charging Program

A survey in Thailand found that a plastic bag charging program raised awareness among youth but did not substantially change their behavior, partly due to inconsistent implementation. Thailand ranks among the top contributors to marine plastic pollution globally, making effective behavioral interventions a critical challenge.

2020 Applied Environmental Research 23 citations
Article Tier 2

Household-Level Strategies to Tackle Plastic Waste Pollution in a Transitional Country

Researchers surveyed 730 Vietnamese households on plastic waste management strategies, finding that waste sorting, environmental fund contributions, and willingness to relocate from polluted areas varied based on socioeconomic factors and environmental awareness.

2023 Urban Science 48 citations
Article Tier 2

Evaluating the Parameters Influencing Plastic Recycling

Researchers examined factors influencing plastic recycling rates — including GDP, education, pricing, and cultural attitudes — finding price to be the predominant factor, with a linear regression model confirming the relationship between cost and recycling behavior.

2024 Journal of Applied Economics and Policy Studies
Article Tier 2

Exploring the Differences and InfluencingFactors of Public Participation in EnvironmentalProtection Behavior in the Private and PublicSpheres in China

Not relevant to microplastics — this sociological study analyzes factors influencing Chinese citizens' environmental protection behaviors in public and private spheres, using 2013 national survey data.

2023 Polish Journal of Environmental Studies 6 citations
Article Tier 2

How to incentivize farmers to adopt and recycle high-standard plastic mulch in China: economic subsidies, government regulations or social norms?

A survey of 635 farmers in Gansu Province, China assessed drivers of high-standard plastic mulch adoption and recycling, finding that economic subsidies were more effective than government mandates or social norms in encouraging environmentally responsible mulch management.

2025 Frontiers in Environmental Science
Article Tier 2

Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior

Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.

2023 The Es Economics and Entrepreneurship 5 citations
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations