We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Estimating Willingness to Pay for Switching to Bring Shopping Bags in Vietnam
Summary
Researchers surveyed Vietnamese consumers' willingness to pay plastic bag fees that would encourage them to bring reusable bags. Structural equation modeling showed that environmental literacy and positive attitudes toward sustainability significantly predicted willingness to pay. The findings suggest that combining education with economic incentives can shift consumer behavior toward reducing plastic bag use.
This study aims to estimate the factors affecting consumers’ willingness to pay (WTP) plastic bag fees that make them agree to carry their own bags during shopping in Vietnam. Structural Equation Modelling (SEM) was applied to determine the meaningful relationship between WTP and Attitude (AT), Subjective norms (SN), Perceived behavior (PB), and Eco–Literature (EL). The survey was conducted online using a structured questionnaire through nationwide social media distribution. The main findings indicate that three latent variables AT, SN, and PB have insignificant effects on WTP. Only EL had a significant relationship with WTP. More precisely, in this relationship, the responses of environmentally aware women were stronger than those of men who agreed to bring their bags. Additionally, the fee that could affect consumers’ behavior toward reducing plastic bags was found to be at least 850.5 dong/bag (≈ 0.04 USD). This research contributes valuable evidence for the policymakers to complete Directive No. 33 which would issue a fee for plastic bags in the future. Besides, the research also provides better knowledge of consumers for using shopping bags.
Sign in to start a discussion.
More Papers Like This
What Information Do We Have on People's Willingness to Pay on Reducing Plastic Shopping Bags?
Researchers conducted a random survey of consumers in Chinese first-tier cities using an ordered logit model to analyze perceptions and willingness to pay for plastic shopping bag charges under the 2008 and 2020 Chinese bag payment policies, finding average willingness to pay approximated actual supermarket charges and identifying significant variation by gender, age, and income.
Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis
Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior
Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.
Estimating households’ willingness-to-pay associated with risks for improved plastic waste management using a new integrated contingent valuation-mindsponge- mindspongeconomics approach
This Vietnamese study developed a novel integrated method combining contingent valuation with new behavioral economics frameworks to estimate households' willingness to pay for improved plastic waste treatment. Understanding what citizens value regarding plastic pollution control supports more effective policy design.
Cognitive Awareness and Consumer Willingness to Pay for Plastic Waste Management Programs: a Contingent Valuation Method
Researchers surveyed 399 households in Condong Catur, Sleman, Indonesia using stratified random sampling and contingent valuation methods to assess willingness to pay (WTP) for improved plastic waste management programmes. Results showed 78.95% of respondents were willing to pay an average of IDR 26,000 per month, with income, education, and cognitive environmental awareness as significant positive predictors, while household size and shopping location had no significant influence.