We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Papers
20 resultsShowing papers similar to Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
ClearDrivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
The Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator
This study examined the relationship between green marketing mix elements and consumer purchasing decisions, finding that environmental messaging around product, price, place, and promotion influences buying behavior. The results suggest green marketing strategies can help align business practices with environmental sustainability goals.
Predicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Environmental Attitudes and Consumer Preference for Environmentally-friendly Beverage Packaging: the Role of Information Provision and Identity Labeling in Influencing Consumer Behavior
Researchers found that consumers are willing to pay a premium for beverages in environmentally friendly packaging made from post-consumer recycled materials, with environmental information labels and green identity claims having synergistic effects on willingness to pay.
Green Marketing, Lifestyle, and the Purchase Intention of Bottled Water among Generation Z
This study analyzed how green marketing and lifestyle factors influence Generation Z consumers' intention to purchase bottled water. Bottled water is a major source of microplastic exposure, as plastic bottles shed particles into the liquid inside over time.
Systematic Literature Review: Strategi Green Marketing Dalam Meningkatkan Kesadaran Lingkungan Dan Minat Beli Starbucks Coffee
This systematic literature review analyzed green marketing strategies at Starbucks Coffee and their effectiveness in increasing environmental awareness and purchasing intent among consumers. Findings indicate that green marketing successfully boosts purchase interest and brand image, while helping reduce plastic use including microplastics.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka
Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.
Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable
This study examined how sustainability concerns about packaging and microplastic waste influence consumers' intentions to purchase green cosmetics, using Garnier's Green Beauty campaign as a case study. Green trust was found to mediate the relationship between environmental values and purchase intention. Consumer awareness of microplastics in cosmetics is increasingly driving demand for cleaner product formulations.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
A Study on The Impact of Green Cosmetic, Personal Care Products, And Their Packaging on Consumer’s Purchasing Behavior in Luzon, Philippines
Researchers used structural equation modeling to investigate factors affecting Filipino consumers' purchasing behavior toward green cosmetics, personal care products, and their packaging in Luzon, Philippines. The study found that product pricing and quality were the primary drivers of purchasing decisions, while also identifying the roles of environmental awareness, social media influence, and product availability.
The Impacts of Environmental Knowledge on Aqua Product Purchase: The Role of Environmental Concerns
Researchers examined how environmental knowledge and environmental concerns influence bottled water purchasing behavior among residents of Bandung, Indonesia, focusing on the Aqua brand as a proxy for plastic-packaged aqua products. Results indicate that stronger environmental awareness correlates with altered purchase decisions, highlighting the role of consumer education in reducing plastic consumption.
Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil
Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior
Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.
Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product
This study explored why Indonesian young adult consumers choose sustainably packaged food and beverage products, identifying environmental awareness and product value as key drivers of purchasing decisions.
Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable
Researchers found that environmental concern, attitude, and perceived behavioral control positively influenced consumers' intention to purchase green skincare products in Jakarta, with purchase intention serving as a significant mediator between these factors and actual buying behavior.
Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen
This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.
Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior
This marketing research paper analyzes how 'micro-shaped' advertisements persuade consumers, using behavioral theory. The paper is not related to microplastics or environmental health.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.