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Systematic Literature Review: Strategi Green Marketing Dalam Meningkatkan Kesadaran Lingkungan Dan Minat Beli Starbucks Coffee
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This systematic literature review analyzed green marketing strategies at Starbucks Coffee and their effectiveness in increasing environmental awareness and purchasing intent among consumers. Findings indicate that green marketing successfully boosts purchase interest and brand image, while helping reduce plastic use including microplastics.
The use of plastic replacing other materials exacerbates marine pollution, accumulation of nondegradable waste, and leads to greenhouse gas emissions and microplastics, threatening ecosystems and human health. This study aims to analyze the effectiveness of green marketing strategies in enhancing environmental awareness and purchasing interest in Starbucks Coffee products. The research methodology employs Systematic Literature Review (SLR), collecting data through documentation of relevant articles from similar studies. Findings indicate that green marketing effectively boosts purchasing interest and positively impacts brand image, influencing consumer purchasing decisions and loyalty
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Awareness of Green Marketing and Its Influence on Buying Behaviour of Consumers - A Study with Reference to Nagpur District.
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A study of shoppers in Nagpur, India found that most people know what "green marketing" means and can recognize eco-friendly labels—but that awareness doesn't automatically lead to buying greener products. The real barriers are cost, limited availability, and skepticism about whether companies' eco-claims are even true. This matters because it shows that simply informing consumers about sustainable options isn't enough; companies and policymakers also need to make these products affordable, accessible, and trustworthy if we want to actually reduce plastic waste and pollution.
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This case study examined green marketing practices and eco-friendly packaging implementation at PT Sinar Sosro Ungaran, analyzing how sustainable packaging strategies reduce microplastic pollution and greenhouse gas emissions while maintaining business viability.
A Study On Creating Awareness Of Plastic Usage To Promote Sustainable Practices For A Greener Future
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This study examines educational interventions and awareness campaigns aimed at reducing plastic consumption and promoting sustainable practices, evaluating their effectiveness in shifting public attitudes and behaviors toward a lower-plastic future.
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When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.