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Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable
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This study examined how sustainability concerns about packaging and microplastic waste influence consumers' intentions to purchase green cosmetics, using Garnier's Green Beauty campaign as a case study. Green trust was found to mediate the relationship between environmental values and purchase intention. Consumer awareness of microplastics in cosmetics is increasingly driving demand for cleaner product formulations.
One of the sectors that pollute the environment is the cosmetics sector. Pay close attention to the packaging and microplastic waste that have been produced. Presently, the cosmetics company Garnier create a Garnier Green Beauty campaign to transform the company and lessen its impact on the environment. Garnier is working to produce cosmetics with more environmentally friendly formulae. By decreasing waste, it will be possible to reduce plastic pollution. This study examines what influences someone to use eco-friendly beauty products and be willing to purchase Garnier products. Quantitative research techniques were used in this investigation. 211 respondents fit the criteria for knowing about Garnier products but had never used them. The results of the study show that the intentions of consumers to make green purchases are significantly influenced by the functional value, social value, and emotional worth of various goods. However, social work has little impact on green trust.
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This study examined whether young German women (Generation Y) would accept cosmetic products with reduced plastic packaging or microplastic ingredients, despite generally holding environmentally conscious values. Researchers found a disconnect between stated environmental attitudes and actual purchasing behavior, with many respondents prioritizing convenience and brand loyalty over sustainability. The findings suggest that green marketing alone is insufficient to drive plastic reduction in the cosmetics sector.
The impact of values and social norms on consumers’ intention to avoid cosmetics containing microplastics: The mediating role of risk perception and personal norm
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This research examined how consumer risk perception of cosmetics containing microplastics, shaped by personal values and social norms, influences the intention to avoid such products. The model found that environmental concern and social norms were key drivers of avoidance behavior.
Green Purchase Intention among Generation Z Consumers: Does Green Trust Still Matter?
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Gen Z shoppers say they care about the environment, but new research on reusable tumbler buyers shows that what actually drives them to buy "green" products is real personal value (like saving money or reducing waste) and genuine environmental concern—not just trusting a brand's eco-friendly marketing claims. This matters because it means companies pushing sustainable, plastic-reducing products (which help cut down on plastic waste and the microplastics that end up in our food, water, and bodies) need to prove tangible benefits rather than relying on green branding alone to get people to actually make the switch.
Greener Choices: Determinants of Consumers’ Intention to Purchase Bioplastic Products
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A structural equation model of 214 Malaysian consumers found that environmental consciousness and perceived value, rather than green self-image, significantly drive bioplastic purchase intention, explaining 68% of variance. Understanding consumer drivers of bioplastic adoption is key to microplastic pollution reduction, as wider substitution of conventional plastics would reduce the primary source of environmental plastic fragmentation.
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When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.