We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Summary
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
This paper discusses the factors that influence the purchase intention of Finnish consumers for eco-friendly jute bags as a sustainable alternative to single-use plastic bags. Guided by the Theory of Planned Behavior (Ajzen, 1991) and the extended model of (Jaiswal & Singh, 2018), the study examines the relationship between Environmental Concern (EC), Perceived Consumer Effectiveness (PCE), Perceived Environmental Knowledge (PEK), and Attitude To-ward Green Products (ATGP) and their effect on Green Purchase Intention (GPI). A quantitative survey (see Appendix 1) approach was used, and 202 valid responses were obtained from Finnish retail consumers using online and in-store questionnaires (see Appendix 1). The data were analyzed with the help of the statistical package (SPSS) using descriptive statistics, reliability analysis, correlation, and multiple regression analysis. The results indicate that attitude toward green products had the most significant impact on the purchase intention, then environmental knowledge, consumer effectiveness, and environmental concern was not significant. These results suggest that in the environmentally conscious context of Finland, informed attitudes and perceived personal efficacy are stronger motivators of sustainable purchasing than are general environmental concern. Theoretically, the research reinforces the use of the Theory of Planned Behavior and expands it by emphasizing the cognitive aspects of knowledge and self-efficacy. Practically, it offers valuable insights for policymakers and retailers to promote the shift of Finland towards sustainable packaging by increasing consumer awareness, product quality, and empowerment.
Sign in to start a discussion.
More Papers Like This
Predicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.