We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
AI summary Read the abstract
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
This paper discusses the factors that influence the purchase intention of Finnish consumers for eco-friendly jute bags as a sustainable alternative to single-use plastic bags. Guided by the Theory of Planned Behavior (Ajzen, 1991) and the extended model of (Jaiswal & Singh, 2018), the study examines the relationship between Environmental Concern (EC), Perceived Consumer Effectiveness (PCE), Perceived Environmental Knowledge (PEK), and Attitude To-ward Green Products (ATGP) and their effect on Green Purchase Intention (GPI). A quantitative survey (see Appendix 1) approach was used, and 202 valid responses were obtained from Finnish retail consumers using online and in-store questionnaires (see Appendix 1). The data were analyzed with the help of the statistical package (SPSS) using descriptive statistics, reliability analysis, correlation, and multiple regression analysis. The results indicate that attitude toward green products had the most significant impact on the purchase intention, then environmental knowledge, consumer effectiveness, and environmental concern was not significant. These results suggest that in the environmentally conscious context of Finland, informed attitudes and perceived personal efficacy are stronger motivators of sustainable purchasing than are general environmental concern. Theoretically, the research reinforces the use of the Theory of Planned Behavior and expands it by emphasizing the cognitive aspects of knowledge and self-efficacy. Practically, it offers valuable insights for policymakers and retailers to promote the shift of Finland towards sustainable packaging by increasing consumer awareness, product quality, and empowerment.
More Papers Like This
Predicting green product consumption using theory of planned behavior and reasoned action
AI summary Read the abstract
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Factors Affecting the Consumer Intention to Purchase Products with Sustainable Packaging in the E-Commerce Industry
AI summary Read the abstract
A survey of 384 Malaysian e-commerce consumers found that environmental awareness, willingness to pay, customer perception, and government initiatives all significantly predicted purchase intention for sustainably packaged products, while subjective norms did not. Reducing demand for conventional plastic packaging through consumer behavior change represents an upstream intervention in the microplastic pollution pipeline.
Consumers' socio-demographics influence between purchase intention and actual behavior of environmentally friendly grocery packaging
AI summary Read the abstract
Researchers applied the Theory of Planned Behavior to examine whether consumer socio-demographic factors explain the gap between intention to buy eco-friendly grocery packaging and actual purchasing behavior. The study finds that even consumers who want to make sustainable choices face barriers including limited product availability.
Green Consumerism: Adoption of Eco-friendly Bags Among University Students
AI summary Read the abstract
Researchers surveyed Malaysian university students to identify factors driving eco-friendly bag adoption, finding that social norms and perceived ease of behavior were the strongest predictors of sustainable bag use, while cost sensitivity and widespread plastic bag availability remained the primary barriers to green consumerism among young consumers.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
AI summary Read the abstract
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Research digests by email
When a large batch of papers lands in the Atlas, we read through it and send a short write-up of what stood out.