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Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior
Summary
This marketing research paper analyzes how 'micro-shaped' advertisements persuade consumers, using behavioral theory. The paper is not related to microplastics or environmental health.
In terms of communication performance, micro-shape advertisements often rely on a variety of advertising persuasion techniques to influence the visual performance of advertisements. Based on this phenomenon, this survey uses a questionnaire to survey the respondents and summarizes the persuasion effect of micro-shape advertisements based on data analysis. This survey found that different factors such as gender, place of origin, and monthly income all affect the persuasion effect of the respondents’ micro-shape advertisements. Therefore, communicators should fully consider the needs of the audience, develop appropriate communication strategies, and comprehensively improve the communication effect of micro-shape advertisements.
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