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Papers
61,005 resultsShowing papers similar to (Un)Sustainable transitions towards fast and ultra-fast fashion
ClearAnalysis on the Sustainable Development Strategy of Fast Fashion Company
This study examines sustainable development strategies for global fast fashion companies, systematically analysing environmental and social challenges caused by the industry's resource-intensive and wasteful practices.
Can fashion be sustainable? Trajectories of change in organizational, products and processes, and socio-cultural contexts
This article provides a comprehensive framework for understanding sustainability in the fashion industry across three key dimensions: organizational change, innovation in products and processes, and socio-cultural transformation. Researchers analyzed how shifts in management practices, materials science, and consumer behavior collectively shape the industry's sustainability efforts. The study highlights that meaningful progress requires coordinated action across all three dimensions rather than isolated initiatives.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Trends and Gaps in Sustainable Fashion Research: a Bibliometric Analysis
Researchers conducted a bibliometric analysis of 764 sustainable and fast fashion articles published between 2007 and March 2025 using Web of Science, applying co-citation, co-occurrence, and clustering techniques to map thematic trends, finding rapid research growth after 2015 and accelerated output post-2020 across environmental science, business, consumer studies, and textile engineering.
Transformation Toward Slow Fashion: A Literature Synthesis on the Ecological and Social Impacts of Fast Fashion
This review synthesized literature from 2014 to 2024 on the ecological and social impacts of fast fashion, finding that the industry contributes up to 10% of global carbon emissions, generates significant microplastic and textile waste, consumes large water volumes, and is linked to labor exploitation — while identifying slow fashion as a viable sustainable alternative.
The Secrets of Fast Fashion Finally Revealed
This paper examines the fast fashion phenomenon, exploring its origins in rapid, trend-driven clothing production and analyzing its environmental and social consequences alongside emerging ethical and sustainable alternatives.
Sustainability Challenges of the Textile Industry
This review examines the environmental, social, and economic sustainability challenges facing the global textile industry, including high water consumption, chemical pollution, labor exploitation, and the compounding effects of fast fashion on waste generation and resource depletion. The authors argue that addressing these interconnected challenges requires a multidimensional approach spanning supply chain transparency, regulatory reform, and shifts in consumer behavior.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Comparative Study on Global Sustainable Strategies in Fast Fashion Operations
This study adopts an international comparative perspective to examine sustainable operational strategies in the fast fashion industry, analyzing policy frameworks, corporate innovations, and consumer behavior across European, North American, and Asian markets. The research highlights regional differences in regulatory approaches and proposes that policy coordination, technological innovation, and shifts in consumption patterns are critical for achieving industry-wide sustainability.
Estrategias sostenibles para el aprovechamiento de textiles provenientes de la moda rápida (fast fashion)
This study reviews sustainable strategies for managing textile waste from fast fashion — the second most polluting manufacturing industry globally, responsible for 20% of wastewater and 10% of carbon emissions. The research identifies eco-sustainable approaches aligned with UN Sustainable Development Goals that could help circular economy efforts reduce fast fashion's environmental footprint.
Appalling or Advantageous? Exploring the Impacts of Fast Fashion From Environmental, Social, and Economic Perspectives
This study explored the environmental, social, and economic impacts of fast fashion, finding that while low-cost clothing provides consumer benefits, the industry generates substantial negative externalities including textile microplastic pollution, excessive water use, and exploitative labor conditions in developing countries.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.
Fast Fashion and Sustainability Challenges: A Critical Review with Insights from Cyprus
This review examined the environmental impacts of fast fashion, focusing on water and chemical pollution, carbon emissions, and microfiber release, with a case study perspective on Cyprus. The authors argued that fast fashion's business model is fundamentally incompatible with environmental sustainability goals.
Sustainability trends and gaps in the textile, apparel and fashion industries
Researchers conducted a 20-year systematic review of sustainability in the fashion and textile industry, identifying consumer behavior, circular economy practices, and supply chain transparency as the three main research themes. The review highlights that synthetic textile fibers — a major source of microplastic pollution — are embedded in a complex industry that still lacks coherent sustainability standards across its global supply chains.
Life cycle assessment in fashion industry: a systematic review
This systematic review of life cycle assessments in the fashion industry (2010-2024) found persistent methodological inconsistencies that undermine the reliability of sustainability claims. The review identifies microplastic emissions from textiles as a growing but poorly incorporated impact category, highlighting a gap in understanding the full environmental footprint of clothing.
Sustainability Complexities in Supply Chains: A Qualitative Study utilizing Social Systems Theory
Researchers conducted 26 semi-structured interviews with sustainability managers across firms in textiles, beverages, coffee, food, cosmetics, and chemical industries to explore supply chain sustainability complexities using social systems theory as a theoretical framework. The study identifies the distinct sustainability complexities perceived by firms in different sectors and offers managerial guidance for recognizing and addressing these complexities as a first step toward sustainable supply chain management.
Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion
Researchers compiled a special collection of studies examining ethical issues in fashion production, marketing, and consumption through the lens of established ethical theories and frameworks. The work highlights how the industry must balance social justice with environmental responsibility, including concerns like plastic waste and greenwashing.
The Global Clothing Oversupply: An Emerging Environmental Crisis
This study examines how the global fast fashion industry drives environmental damage through massive overproduction and rapid disposal of clothing, which contributes to microfiber pollution and textile waste. Researchers surveyed consumers and found growing awareness of sustainability issues but a gap between awareness and purchasing behavior. The study advocates for greater traceability in clothing supply chains and a shift toward more sustainable business practices.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Fast Fashion Dan Keberlanjutan Bisnis: Intervensi Strategis Untuk Industri Melalui Causal Loop Diagram Analysis
This study uses a systems thinking and causal loop diagram approach to analyze the fast fashion industry as a systemic contributor to climate change, water pollution, microplastic waste, and labor exploitation. The authors identify digital technology-based interventions as key leverage points for driving behavioral transformation among consumers, businesses, and MSMEs toward more sustainable fashion practices.
From Simplistic to Systemic Sustainability in the Textile and Fashion Industry
This paper is not about microplastic pollution. It examines sustainability challenges in the textile and fashion industry, arguing that current approaches are simplistic and insufficient. It proposes systemic solutions focused on circular value retention and sufficiency-based consumption to address waste, resource depletion, and pollution from fast fashion.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.