Comparative Study on Global Sustainable Strategies in Fast Fashion Operations

The fast fashion industry has experienced rapid growth in the globalization process, yet issues such as overproduction, resource waste, and environmental pollution have become increasingly prominent, making sustainability a global imperative. This study adopts an international comparative perspective to examine sustainable operational strategies in the fast fashion industry across different countries and regions. By analyzing policy frameworks, corporate innovations, and consumer behavior, the research reveals distinct approaches: European countries drive transformation through stringent regulations and recycling systems, the North American market relies more on corporate innovation and consumer education, while Asia combines government guidance with technological advancements. Emerging markets, constrained by infrastructure limitations, often adopt localized solutions. The study further explores the strengths and challenges of these strategies, proposing that policy coordination, technological innovation, and shifts in consumption patterns are critical for future development. This research provides cross-regional insights for achieving sustainability in the fast fashion industry and offers theoretical support for policymakers and corporate leaders in optimizing strategic decisions.