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Papers
61,005 resultsShowing papers similar to Systematic Literature Review: Strategi Green Marketing Dalam Meningkatkan Kesadaran Lingkungan Dan Minat Beli Starbucks Coffee
ClearImpact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
A Systematic Review of Consumer Perception: Factors Affecting Green Shopping Bags
This systematic review examines what drives consumers to choose reusable shopping bags over plastic ones. Understanding these factors helps reduce plastic bag waste at the source, which is important because plastic bags are a major contributor to microplastic pollution as they break down in the environment.
Drivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
Sustainability Practices: Implementing Green Marketing through Eco-Friendly Packaging to Minimize Negative Impacts on the Environment (Case Study: PT. Sinar Sosro Ungaran)
This case study examined green marketing practices and eco-friendly packaging implementation at PT Sinar Sosro Ungaran, analyzing how sustainable packaging strategies reduce microplastic pollution and greenhouse gas emissions while maintaining business viability.
The Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator
This study examined the relationship between green marketing mix elements and consumer purchasing decisions, finding that environmental messaging around product, price, place, and promotion influences buying behavior. The results suggest green marketing strategies can help align business practices with environmental sustainability goals.
A Study On Creating Awareness Of Plastic Usage To Promote Sustainable Practices For A Greener Future
This study examines educational interventions and awareness campaigns aimed at reducing plastic consumption and promoting sustainable practices, evaluating their effectiveness in shifting public attitudes and behaviors toward a lower-plastic future.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Mi̇kroplasti̇klere Yöneli̇k Tüketi̇ci̇ Tepki̇leri̇: Bi̇r Uluslararasi Pazar Araştirmasi
Researchers investigated consumer attitudes toward products containing microplastics and their effects on social responsibility, purchase intention, and sustainable consumption intention among 93 participants in Austria using structural equation modeling. The findings link consumer awareness of microplastic content to measurable shifts in purchasing behavior and sustainability-oriented intentions.
The Impacts of Environmental Knowledge on Aqua Product Purchase: The Role of Environmental Concerns
Researchers examined how environmental knowledge and environmental concerns influence bottled water purchasing behavior among residents of Bandung, Indonesia, focusing on the Aqua brand as a proxy for plastic-packaged aqua products. Results indicate that stronger environmental awareness correlates with altered purchase decisions, highlighting the role of consumer education in reducing plastic consumption.
Plastic Policies and Initiatives of International Coffee Chains
This study examined the plastic reduction policies of major international coffee chains and found significant variability in commitment and action. Some chains have made meaningful pledges to reduce single-use plastics while others lag behind. The research highlights that corporate policy is a critical but underexplored lever for reducing plastic pollution at scale.
A Systematic Review of Sustainable Sportwear Consumption in Indonesia : Trend and Future Direction
Despite its classification in this database, this systematic review examines sustainable sportswear consumption trends in Indonesia — not microplastic research. Indonesian consumers are gradually shifting toward eco-friendly products, but barriers including limited awareness, higher costs, and low market penetration of sustainable brands persist.
Predicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Green Marketing, Lifestyle, and the Purchase Intention of Bottled Water among Generation Z
This study analyzed how green marketing and lifestyle factors influence Generation Z consumers' intention to purchase bottled water. Bottled water is a major source of microplastic exposure, as plastic bottles shed particles into the liquid inside over time.
Investigating Employee Green Behavior through Perceived Organizational Support for the Environment in the Hotel Industry
This paper is not relevant to microplastics; it studies how organizational support for environmental practices influences employees' green behaviors in Bangladeshi hotels.
Environmental Attitudes and Consumer Preference for Environmentally-friendly Beverage Packaging: the Role of Information Provision and Identity Labeling in Influencing Consumer Behavior
Researchers found that consumers are willing to pay a premium for beverages in environmentally friendly packaging made from post-consumer recycled materials, with environmental information labels and green identity claims having synergistic effects on willingness to pay.
Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity
Researchers investigated how green brand knowledge and attitudes toward eco-friendly brands influence purchase intention for Corkcicle reusable tumblers among environmentally conscious Gen Z consumers, with brand equity serving as a mediating variable in the sustainable consumer behavior model.
Relationship between Brand Awareness and Customer Loyalty in Bangladesh
Researchers surveyed 150 customers in Bangladesh to examine how brand awareness influences loyalty in the fish feed industry. They identified three key categories of brand awareness factors and found that marketing programs had the strongest impact on brand recognition. The study confirmed a strong positive association between brand awareness and customer loyalty, though its relevance to microplastic or environmental research is tangential.
The Strategy To Increase The Purchase Intention Of Unpacked Products
This marketing study examined consumer intentions to purchase unpackaged refill products as a green purchasing behavior. Reducing plastic packaging is a key strategy for decreasing the plastic waste that eventually breaks down into environmental microplastics.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
Analysis of Students' Sustainability Awareness of the Environment
This paper is not relevant to microplastics research — it assesses the environmental sustainability awareness of high school students in West Java, Indonesia, using a descriptive quantitative educational research approach.
Mezcla de mercadotecnia aplicada a la reducción de desechos plásticos
This paper applies marketing mix principles to behavior change strategies aimed at reducing plastic waste, examining how communication and incentive design can shift consumer choices. Marketing strategies that promote plastic reduction can decrease the amount of plastic that eventually enters environments and fragments into microplastics.
Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil
Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.
A Systematic Review On Consumer Behavior toward Plastic Consumption In Asian Countries
This systematic review summarizes research on consumer attitudes and behaviors toward plastic use across Asian countries. Understanding what drives people to use or avoid plastic products is important for reducing microplastic pollution at its source, since everyday plastic consumption is the upstream cause of the microplastic contamination found in our food, water, and bodies.