We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
Summary
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
Mặc dù những nỗ lực thực sự hướng đến sự bền vững là đáng khen ngợi, nhưng đã xuất hiện một xu hướng đáng báo động: hiện tượng "tẩy xanh" (greenwashing).
Sign in to start a discussion.
More Papers Like This
Greenwashing trong ngành đồ uống và thời trang nhanh: Tác động môi trường đằng sau hình ảnh đẹp như tranh vẽ
This Vietnamese study examines greenwashing practices in the beverage and fast fashion industries, where companies misrepresent their environmental efforts to attract sustainability-conscious consumers. The study uses the Volkswagen clean diesel scandal as a starting point to analyze how greenwashing has spread across industries.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.