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61,005 resultsShowing papers similar to The impact of values and social norms on consumers’ intention to avoid cosmetics containing microplastics: The mediating role of risk perception and personal norm
ClearMicroplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
An empirical assessment of worry about microplastics among the Norwegian public
Researchers surveyed 699 Norwegian adults online about their familiarity with and worry about microplastics, along with risk perception components including controllability, threat level, and personal values. Women and older respondents reported higher worry, and those endorsing self-transcendence values showed greater concern, though these demographic and value associations became non-significant once risk perception variables were included in the regression model.
Consumer Habits and Practices for Cosmetics: a Statistical Approach
Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.
Who worries about microplastics? The relative importance of personal values and individual risk judgements / ¿A quién le preocupan los microplásticos? La importancia relativa de los valores personales y los juicios individuales de riesgo
Researchers surveyed nearly 700 people in Norway to understand what drives public worry about microplastic pollution. They found that personal values and individual risk perceptions were the strongest predictors of concern, more so than demographic factors or general environmental attitudes. The study suggests that communication strategies about microplastic risks should account for how people personally evaluate threats rather than relying solely on scientific information.
Drivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
Explicitly and Implicitly Measured Valence and Risk Attitudes Towards Plastic Packaging, Plastic Waste, and Microplastic in a German Sample
This psychology study measured both explicit and implicit attitudes toward plastic packaging and microplastics in German consumers, finding that people simultaneously appreciate the convenience of plastic while expressing concern about pollution. The gap between attitudes and behavior helps explain why plastic consumption continues despite public concern about microplastics.
The Impact of Seeking and Processing Environmental Information Related to Microplastics on Pro-environmental Behavior Intentions : Focusing on the Risk Information Seeking and Processing Model (RISP)
Researchers applied the Risk Information Seeking and Processing (RISP) model to examine how seeking and processing microplastic-related environmental information influences pro-environmental behavior intentions, finding that subjective norms around information were more predictive than negative emotions or perceived information insufficiency.
On the way to reduce marine microplastics pollution. Research landscape of psychosocial drivers
A review of psychosocial drivers of marine plastic pollution found that factors including consumer convenience preferences, low perceived personal responsibility, and weak norm activation explain why behavioral change around plastic use is slow, and that interventions combining social norms messaging with structural changes show the most promise.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable
This study examined how sustainability concerns about packaging and microplastic waste influence consumers' intentions to purchase green cosmetics, using Garnier's Green Beauty campaign as a case study. Green trust was found to mediate the relationship between environmental values and purchase intention. Consumer awareness of microplastics in cosmetics is increasingly driving demand for cleaner product formulations.
Risk, efficacy, and the moderating role of policy effectiveness in microplastic reduction intentions
A survey study examined how perceived risk severity, vulnerability, self-efficacy, and response efficacy influence people's intentions to reduce microplastic use, finding that perceived policy effectiveness moderated the relationship between these beliefs and pro-environmental behavioral intentions.
Factors Influencing Consumers' Intention to Avoid Fast Fashion: A Comparative Study of Milan and Shanghai
Fast fashion is a significant source of microplastic pollution because synthetic clothing fibers shed during washing and enter waterways. This cross-cultural study compared what drives consumers in Milan and Shanghai to avoid plastic-based fast fashion, finding that personal attitudes and environmental concern are powerful motivators in both cities — but with different emphases: attitude toward behavior was stronger in Shanghai while value-based environmental concern was more influential in Milan. The results suggest that reducing clothing-related microplastic pollution requires culturally tailored messaging rather than a one-size-fits-all approach.
Risk perception of differet environmental concerns
This study investigated how individuals perceive and prioritize different environmental risks including microplastics, air pollution, and climate change, using survey data to compare risk perception across demographic groups. The findings reveal that awareness of microplastic risks lags behind other environmental concerns.
Microplastics in personal care products: Exploring perceptions of environmentalists, beauticians and students
This study surveyed consumer and expert perceptions of microplastics in personal care products, finding that awareness was low among the general public but that both groups generally supported regulation. The research highlights the importance of consumer education and policy in reducing primary microplastic inputs from cosmetic products.
Public perception of microplastics pollution in Switzerland: Psychological distance, concern, and willingness to engage in mitigation activities
Researchers surveyed over 900 people in Switzerland to understand how the public perceives microplastic pollution and their willingness to take action. The study found that people perceive microplastics as a relatively close threat on most psychological dimensions, and that concern about the issue, particularly concern for nature, is a stronger predictor of willingness to engage in mitigation activities than psychological distance alone.
Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment
Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.
Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil
Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.
Environmental Value and Pro-environmental Behavior Among Young Adults: The Mediating Role of Risk Perception and Moral Anger
A survey of 558 young adults tested the relationship between environmental values and pro-environmental behavior, finding that risk perception and moral anger acted as mediating mechanisms through which values translated into action. The study provides insights for environmental communication strategies aimed at motivating plastic pollution reduction behaviors in younger populations.
Choosing clean: Do Indian consumers intend to purchase microplastic-free personal care products
Researchers surveyed 375 Indian consumers to understand what drives their intention to buy personal care products free of microplastic microbeads, finding that moral values were the strongest predictor of eco-friendly purchasing intentions. Younger, female, and science-educated consumers were most supportive of microplastic regulations, while older consumers responded better to financial incentives — insights that can guide targeted awareness and policy campaigns.
Public knowledge of microplastics for pro-environmental behavior
Researchers analyzed public knowledge of microplastics and its relationship to pro-environmental behavior, finding that because microplastics are invisible to the naked eye, public perception depends entirely on external information sources rather than direct experience, with implications for environmental communication strategies.
Addressing Plastic Concern: Behavioral Insights into Recycled Plastic Products and Packaging in a Circular Economy
This study surveyed 511 Italian consumers to understand what drives people to buy products made from recycled plastic. Social norms, personal attitudes, and a sense of control over one's choices all influenced purchasing behavior. While not a health study, understanding consumer behavior toward recycled plastics is relevant because increasing plastic recycling rates could help reduce the amount of plastic waste that breaks down into microplastics in the environment.
Exploring the psychological antecedents of private and public sphere behaviours to reduce household plastic consumption
Researchers surveyed 648 people to understand what psychological factors drive different plastic-reduction behaviors — switching to plastic-free products, political activism, and supporting policy. Personal moral norms predicted all three types of action, while feeling personally capable was the strongest driver of purchase decisions, suggesting that reducing plastic use requires addressing both values and practical barriers.
Consumer Perception of Personal Care Products and Cosmetics on Health and Environmental Effects
A survey of 300 Sri Lankan consumers found that 48% selected personal care products based on evaluations, 34% were highly concerned about ingredients, and most disposal via washing contributed to microplastic-laden wastewater, with awareness of environmental impacts varying widely.
The Impact of Brand Perception and Customer Satisfaction on Online Buying Behavior for Cosmetic Products: An Empirical Study of Female Consumers in Gujarat
Despite its title referencing cosmetic products, this paper studies online consumer purchasing behavior for cosmetics among female shoppers in Gujarat, India — not microplastic pollution. It examines how brand perception, customer satisfaction, and platform trust influence online buying decisions using structural equation modeling, and is not relevant to microplastics or human health.