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The Impact of Seeking and Processing Environmental Information Related to Microplastics on Pro-environmental Behavior Intentions : Focusing on the Risk Information Seeking and Processing Model (RISP)
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Researchers applied the Risk Information Seeking and Processing (RISP) model to examine how seeking and processing microplastic-related environmental information influences pro-environmental behavior intentions, finding that subjective norms around information were more predictive than negative emotions or perceived information insufficiency.
본 연구는 미세 플라스틱과 관련한 환경정보가 부정감정, 정보의 주관적 규범, 정보 불충분성, 정보탐색, 정보회피, 정보의 체계적 처리, 정보의 주변적 처리와 같은 RISP 모델의 주요 변인 이용하여 친환경 행동의도에 미치는 영향을 살펴보았다. 미세 플라스틱 관련 환경정보 탐색과 처리의 맥락에서 각 변수 간 경로에 미치는 영향력을 파악한 결과 부정감정과 정보의 주관적 규범 간 관계와 정보의 주관적 규범과 정보탐색, 정보회피, 정보의 체계적 처리, 정보의 주변적 처리 간 관계는 모두 통계적으로 유의했다. 그러나 환경정보 불충분성 인지는 정보탐색, 정보회피, 정보의 체계적 처리, 정보의 주변적 처리로 가는 경로에 모두 유의한 영향을 미치지 못하였다. 정보탐색과 친환경 행동의도 간 경로와 체계적 정보처리와 친환경 행동의도 간 관계도 정(+)적으로 유의했다. 특히 정보의 주관적 규범의 경우 정보의 탐색과 처리과정에 각각 유의한 영향을 미쳤는데, 이는 미세 플라스틱 관련 친환경 행동의도에 있어 개인이 느끼는 부정감정 혹은 정보 불충분성 인지보다 주변인의 기대, 도덕성과 같은 주관적 규범의 원리를 이용한 친환경 행동유도가 더 효과적일 수 있다는 점을 확인하였다.
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