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Papers
20 resultsShowing papers similar to Shades of Green
ClearThe Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
Tracing Fiber Sustainability
This review examines the sustainability claims surrounding textile fiber production in the fashion industry, addressing widespread consumer misconceptions and greenwashing practices that misrepresent the environmental impact of various fiber types. The authors analyze how misleading environmental labeling — particularly for synthetic fibers that shed microplastic particles during use and washing — obscures genuine sustainability assessments and hinders meaningful industry progress.
Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight
This study analyzed how greenwashing affects corporate financial performance and reputation, finding that deceptive environmental marketing can provide short-term benefits but exposes companies to regulatory and reputational risks, and recommends enhanced oversight frameworks.
Greenwashing trong ngành đồ uống và thời trang nhanh: Tác động môi trường đằng sau hình ảnh đẹp như tranh vẽ
This Vietnamese study examines greenwashing practices in the beverage and fast fashion industries, where companies misrepresent their environmental efforts to attract sustainability-conscious consumers. The study uses the Volkswagen clean diesel scandal as a starting point to analyze how greenwashing has spread across industries.
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion
Researchers compiled a special collection of studies examining ethical issues in fashion production, marketing, and consumption through the lens of established ethical theories and frameworks. The work highlights how the industry must balance social justice with environmental responsibility, including concerns like plastic waste and greenwashing.
Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
Researchers tested whether consumers could correctly identify genuine eco-friendly fashion versus greenwashing based on product color and price, finding that people were reliably misled by green-colored or high-priced items regardless of their actual environmental status. The results call for stronger government regulations in consumer markets to prevent deceptive eco-labeling.
Sustainability of the Fashion Industry: An Examination of the US Fashion Industry's Impact on Water Quality
Researchers examined the impact of the US fashion industry on water quality, conducting a review of the literature on garment production-related water pollution while noting that the US has been underrepresented in global studies that typically focus on countries with large manufacturing sectors. The study found that domestic fashion industry activities contribute measurably to water quality degradation, including through microfiber and chemical discharge.
Analysis on the Sustainable Development Strategy of Fast Fashion Company
This study examines sustainable development strategies for global fast fashion companies, systematically analysing environmental and social challenges caused by the industry's resource-intensive and wasteful practices.
The Global Clothing Oversupply: An Emerging Environmental Crisis
This study examines how the global fast fashion industry drives environmental damage through massive overproduction and rapid disposal of clothing, which contributes to microfiber pollution and textile waste. Researchers surveyed consumers and found growing awareness of sustainability issues but a gap between awareness and purchasing behavior. The study advocates for greater traceability in clothing supply chains and a shift toward more sustainable business practices.
The Feasibility of Full Sustainability in the Fashion Industry
This study investigates the feasibility of full sustainability in the fashion industry, examining the sector's carbon footprint, water pollution, and microplastic contamination to assess whether comprehensive environmental improvement is achievable.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Sustainability Challenges of the Textile Industry
This review examines the environmental, social, and economic sustainability challenges facing the global textile industry, including high water consumption, chemical pollution, labor exploitation, and the compounding effects of fast fashion on waste generation and resource depletion. The authors argue that addressing these interconnected challenges requires a multidimensional approach spanning supply chain transparency, regulatory reform, and shifts in consumer behavior.
(Un)Sustainable transitions towards fast and ultra-fast fashion
Researchers developed a framework to analyze the sustainability tensions within the fashion industry, showing that while established brands are adopting green initiatives and new business models, the simultaneous rise of ultra-fast fashion is creating major negative environmental and social impacts that offset these gains. The study highlights the complexity of achieving genuine sustainability transitions in an industry driven by competing institutional pressures.
The Secrets of Fast Fashion Finally Revealed
This paper examines the fast fashion phenomenon, exploring its origins in rapid, trend-driven clothing production and analyzing its environmental and social consequences alongside emerging ethical and sustainable alternatives.
Towards Sustainable Textiles for a Safer Planet: Main Topics
This review critically examines sustainability claims in the textile industry, arguing that despite advances in fiber development and recycling, true sustainability requires addressing microplastic shedding, energy use, and resource depletion throughout the full textile lifecycle. The authors distinguish between genuine sustainability and greenwashing.
Life cycle assessment in fashion industry: a systematic review
This systematic review of life cycle assessments in the fashion industry (2010-2024) found persistent methodological inconsistencies that undermine the reliability of sustainability claims. The review identifies microplastic emissions from textiles as a growing but poorly incorporated impact category, highlighting a gap in understanding the full environmental footprint of clothing.