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61,005 resultsShowing papers similar to Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
ClearExploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
This marketing study examines how sustainable social media content and brand identity affect consumer engagement with fashion brands. While not a science paper, consumer behavior toward sustainable fashion is relevant to demand for lower-microfiber synthetic textiles.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Sustainability of Second-Hand Fast Fashion: Sentiment and Content Analysis on Consumer Attitudes on Social Media
This paper is not about microplastics — it analyzes consumer sentiment on social media toward second-hand fast fashion resale platforms and whether they are perceived as genuinely sustainable.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
Slow Fashion as a Communication Strategy of Fashion Brands on Instagram
This study examined how five sustainable slow fashion brands use Instagram as a communication strategy, combining content analysis and expert interviews to understand how digital platforms amplify environmentally and socially responsible fashion messaging.
Analysis on the Sustainable Development Strategy of Fast Fashion Company
This study examines sustainable development strategies for global fast fashion companies, systematically analysing environmental and social challenges caused by the industry's resource-intensive and wasteful practices.
Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?
This advertising study tested how different types of appeals — informational, transformational, and sustainability-focused — affect consumer responses to innovative sustainable fashion products, finding that sustainability appeals resonate differently by consumer segment.
Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions
This study examined how different actors in the fashion industry make sustainability decisions, noting that the industry is responsible for an estimated 20-35% of microplastics in the ocean from synthetic fiber shedding. The study explores how manufacturers, retailers, and consumers can be influenced to make more environmentally responsible choices.
Trends and Gaps in Sustainable Fashion Research: a Bibliometric Analysis
Researchers conducted a bibliometric analysis of 764 sustainable and fast fashion articles published between 2007 and March 2025 using Web of Science, applying co-citation, co-occurrence, and clustering techniques to map thematic trends, finding rapid research growth after 2015 and accelerated output post-2020 across environmental science, business, consumer studies, and textile engineering.
The Influence of Perceived CSR Authenticity on Perceived Brand Loyalty Through Perceived Brand Authenticity in the Fast Fashion Industry
This study examined how perceived authenticity of corporate social responsibility (CSR) programs influences brand loyalty in the fast fashion industry. Consumers who believed a brand's sustainability efforts were genuine showed higher loyalty. The findings are relevant to plastic pollution because authentic sustainability commitments in fast fashion could reduce synthetic textile fiber production and the associated microplastic contamination of waterways.
Media Coverage of Sustainable Fashion: a Linguistic Perspective
This linguistic analysis examines how media coverage frames sustainable fashion, finding that despite growing attention to environmental issues in the fashion industry, there remains a significant gap between theoretical discourse and practical implementation of sustainable practices.
Can fashion be sustainable? Trajectories of change in organizational, products and processes, and socio-cultural contexts
This article provides a comprehensive framework for understanding sustainability in the fashion industry across three key dimensions: organizational change, innovation in products and processes, and socio-cultural transformation. Researchers analyzed how shifts in management practices, materials science, and consumer behavior collectively shape the industry's sustainability efforts. The study highlights that meaningful progress requires coordinated action across all three dimensions rather than isolated initiatives.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Constructing the meaning of cultural keywords through argumentation: the case of ‘sustainable’ in fashion
This study adopts an argumentative perspective to examine how the meaning of 'sustainable' is constructed in public discourse around sustainable fashion, analyzing definitional arguments from different stakeholders to reconstruct their implicit definitions and expose misalignments in the controversy's common ground.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review
This systematic review of CSR in the fashion industry found that sustainability efforts focus primarily on eco-friendly production, supply chain innovation, and worker safety. Actions linking CSR to sustainability operate across micro, meso, and macro levels, with brand equity, culture, supply chain management, and human rights emerging as key themes.
Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness
This quantitative study examined how social media marketing, celebrity endorsements, and electronic word-of-mouth influence online repurchasing intentions in the apparel industry. The research provides insights for fashion brands seeking to retain customers in digital channels, relevant to understanding consumption patterns driving fast fashion and textile waste.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
From Simplistic to Systemic Sustainability in the Textile and Fashion Industry
This paper is not about microplastic pollution. It examines sustainability challenges in the textile and fashion industry, arguing that current approaches are simplistic and insufficient. It proposes systemic solutions focused on circular value retention and sufficiency-based consumption to address waste, resource depletion, and pollution from fast fashion.
Perceived Value as a Bridge: How Social Media Marketing Drives Purchase Intention in Indonesia’s Slow Fashion Industry
Researchers found that social media marketing influences purchase intention for slow fashion products in Indonesia through perceived customer value dimensions — quality, price, emotional, and social — based on a survey of 302 respondents in Greater Jakarta who were aware of but had not yet purchased slow fashion.
Do Social Media Posts Influence Consumption Behavior towards Plastic Pollution?
Researchers surveyed 213 individuals to assess how social media posts influence consumer behavior toward plastic pollution, finding that information campaigns on social media can shift attitudes and reduce plastic consumption intentions.