We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Summary
This marketing study examines how sustainable social media content and brand identity affect consumer engagement with fashion brands. While not a science paper, consumer behavior toward sustainable fashion is relevant to demand for lower-microfiber synthetic textiles.
Social media posts are a good way for organizations to show their sustainability and good deeds. This paper investigates the effects of sustainable posts on consumer engagement in the fashion industry. We will show social media posts alone will not be enough to engage a consumer with a brand. Brands that are known to be sustainable brands will have more engagement with sustainable content. The purpose of this study is to identify the impact content type, brand identity, and brand price-point have on social media engagement and social value.
Sign in to start a discussion.
More Papers Like This
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
Sustainability of Second-Hand Fast Fashion: Sentiment and Content Analysis on Consumer Attitudes on Social Media
This paper is not about microplastics — it analyzes consumer sentiment on social media toward second-hand fast fashion resale platforms and whether they are perceived as genuinely sustainable.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
A Study on the Awareness and Perception towards Sustainable Fashion
This paper is not directly relevant to microplastics; it surveys university students' awareness and attitudes toward sustainable fashion and the broader environmental impacts of the textile industry, including waste and water contamination.
Sustainability Initiatives in the Fashion Industry
This paper examines sustainability efforts in the fashion industry, where synthetic textiles are a major source of microplastic fiber pollution during washing. It reviews industry initiatives and consumer behavior changes aimed at reducing environmental impacts, including microfiber shedding.