Papers

61,005 results
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Article Tier 2

Theory of planned behavior to analyze students’ intentions in consuming tap water

This study found that Indonesian students largely preferred tap water over bottled water, with the theory of planned behavior identifying perceived safety, environmental concern, and habit as key drivers of tap water consumption.

2023 Eurasia Journal of Mathematics Science and Technology Education 7 citations
Article Tier 2

Determinants of single-use plastic bottled water consumption among university students: a cross-sectional study

A survey of university students found that convenience, habit, and accessibility were the primary drivers of single-use plastic bottled water consumption, with environmental knowledge having limited influence on behavior, suggesting that structural changes rather than awareness campaigns are needed to reduce plastic bottle use.

2025 Journal of Environmental Management
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

Students’ Attitudes and Perceptions Towards Plastics and Microplastics Pollution: Implications for Vietnam

This Vietnamese study applied the Theory of Planned Behavior to survey students' attitudes and intentions regarding plastic and microplastic pollution. Attitude was the strongest predictor of pro-environmental behavioral intention (β=0.411), suggesting that awareness and attitude change through education are more effective levers than appeals to subjective norms.

2025 VNU Journal of Science Legal Studies
Article Tier 2

Analyzing the Sociodemographic and Psychological Factors Influencing the Intention to Consume Single-Use Plastics Among University Students: A Cross-Sectional Quantitative Study

Researchers examined sociodemographic and psychological factors influencing single-use plastic consumption intentions among 125 Indonesian university students, finding that age, education level, and economic status all significantly predicted behavior, while personal beliefs were the dominant psychological predictor — integrating Theory of Planned Behaviour and Value-Belief-Norm frameworks.

2025 Jurnal Teknokes
Article Tier 2

Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour

Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.

2022 The Science of The Total Environment 48 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Article Tier 2

Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness

Despite its title referencing packaging and recycling, this paper studies consumer recycling behavior among university students in Karachi, Pakistan — not microplastic pollution. It applies the Theory of Planned Behavior and Diffusion of Innovation theory to understand what drives recycling intentions, and is not directly relevant to microplastics or human health.

2025 Electronic Green Journal 1 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

The Impacts of Environmental Knowledge on Aqua Product Purchase: The Role of Environmental Concerns

Researchers examined how environmental knowledge and environmental concerns influence bottled water purchasing behavior among residents of Bandung, Indonesia, focusing on the Aqua brand as a proxy for plastic-packaged aqua products. Results indicate that stronger environmental awareness correlates with altered purchase decisions, highlighting the role of consumer education in reducing plastic consumption.

2024 Journal of System and Management Sciences
Article Tier 2

Mindful Choices: Unveiling the Driving Factors behind Consumers’ Intention to Reduce Single-Use Plastic Utensils

This study applied the Theory of Planned Behavior and Norm Activation Model to investigate what drives consumers to reduce single-use plastic utensil use when ordering takeaway food. Data from 436 respondents showed that attitudes, subjective norms, perceived behavioral control, and moral norm all significantly influenced behavioral intentions.

2024 Sustainability 6 citations
Article Tier 2

Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment

Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.

2022 Marine Pollution Bulletin 25 citations
Article Tier 2

Knowledge and practice on green purchasing of personal care products among undergraduate students in Universiti Putra Malaysia

This survey studied how much university students in Malaysia know about environmentally friendly personal care products and whether knowledge influences purchasing behavior. Results revealed gaps between knowledge and practice, suggesting that education alone is insufficient to drive greener consumer choices.

2023 Malaysian Journal of Society and Space 1 citations
Article Tier 2

Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model

Not relevant to microplastics — this study uses behavioral theory to identify what motivates residents of Balikpapan, Indonesia to separate household waste, finding that accessible facilities and past behavior are the strongest drivers, with no direct connection to microplastic research.

2024 Indonesian Journal of Computing Engineering and Design (IJoCED) 2 citations
Article Tier 2

Assessment of Risk Perception on Microplastics Pollution in Drinking Water Sources

Researchers surveyed higher education students to assess their risk perception of microplastic pollution in drinking water sources and measured relationships between perception, concern, and behavioral intention to reduce plastic use. The study aimed to identify knowledge gaps and inform awareness campaigns targeting informed plastic reduction behavior among young adults.

2022 IOP Conference Series Earth and Environmental Science 1 citations
Article Tier 2

Gaps between Attitudes and Behavior in the Use of Disposable Plastic Tableware (DPT) and Factors Influencing Sustainable DPT Consumption: A Study of Hong Kong Undergraduates

Researchers surveyed attitudes and actual behaviors toward disposable plastic tableware use in Hong Kong, finding significant gaps between stated environmental concerns and purchasing behavior that were amplified by the COVID-19 takeaway food surge, and analyzing barriers to behavioral change.

2023 Sustainability 4 citations
Article Tier 2

The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory

Researchers surveyed local tourists in Jeddah, Saudi Arabia to understand what drives intentions to reduce plastic waste on beaches. The study found that awareness of environmental consequences, social norms, and perceived behavioral control all positively influenced intentions to reduce plastic waste. Interestingly, personal attitude alone was not a significant predictor, suggesting that community influence and awareness campaigns may be more effective than individual mindset shifts.

2024 Sustainability 21 citations
Article Tier 2

Factors affecting zero-waste behaviors: Focusing on the health effects of microplastics

Researchers surveyed 196 university students to assess how knowledge of microplastic health effects, COVID-19-era disposable use, and attitudes influenced zero-waste behaviors, finding that family type and usage of disposables were significant predictive factors. The study provides a behavioral foundation for developing health-communication programs that link microplastic awareness to waste reduction actions.

2022 1 citations
Article Tier 2

Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value

This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.

2024 Ilomata International Journal of Social Science 2 citations
Article Tier 2

Behavioral insights into reusable bag adoption: Evaluating the effectiveness of the theory of planned behavior in Lahore

Researchers investigated the behavioral determinants of reusable bag adoption over single-use plastic bags, using behavioral insights frameworks to evaluate the effectiveness of policy interventions and identify factors that drive sustained reuse rather than one-time uptake.

2024 Journal of Infrastructure Policy and Development
Article Tier 2

Exploring the psychological antecedents of private and public sphere behaviours to reduce household plastic consumption

Researchers surveyed 648 people to understand what psychological factors drive different plastic-reduction behaviors — switching to plastic-free products, political activism, and supporting policy. Personal moral norms predicted all three types of action, while feeling personally capable was the strongest driver of purchase decisions, suggesting that reducing plastic use requires addressing both values and practical barriers.

2022 Environment Development and Sustainability 28 citations
Article Tier 2

Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis

Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.

2024 Discover Sustainability 1 citations
Article Tier 2

Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour

Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.

2022 Frontiers in Environmental Science 30 citations
Article Tier 2

Predictive Power of Goal-striving Reasons for Self-reported and Actual Plastic Consumption

This psychology study examined whether people's reasons for reducing plastic use can predict their actual plastic consumption behavior. Understanding the psychological drivers of plastic reduction could inform more effective public communication campaigns about microplastic pollution.

2021 Humanities and Social Sciences