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Papers
20 resultsShowing papers similar to Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups
ClearNatural and Sustainable? Consumers’ Textile Fiber Preferences
Researchers surveyed Norwegian consumers and found a strong preference for natural over synthetic textile fibers, contradicting sustainability tool ratings, while also finding that perceptions of fiber sustainability were negatively correlated with willingness to reduce clothing consumption.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
Researchers tested whether consumers could correctly identify genuine eco-friendly fashion versus greenwashing based on product color and price, finding that people were reliably misled by green-colored or high-priced items regardless of their actual environmental status. The results call for stronger government regulations in consumer markets to prevent deceptive eco-labeling.
Social Perspectives towards Biobased Products and Textiles
Researchers conducted a qualitative analysis of European stakeholder surveys to compare consumer, business-to-business, and public procurer perceptions of biobased products and textiles, identifying behavioral motivations and concerns and making recommendations to accelerate market inclusion of biobased alternatives to conventional plastic-derived materials.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Public Willingness to Pay for Sustainable Consumption: Case of Bioplastic Medical Masks
This paper is not relevant to microplastics research; it uses a discrete choice experiment to measure consumers' willingness to pay for bioplastic medical masks, focusing on sustainable purchasing behavior rather than microplastic pollution science.
A Systematic Review of Sustainable Sportwear Consumption in Indonesia : Trend and Future Direction
Despite its classification in this database, this systematic review examines sustainable sportswear consumption trends in Indonesia — not microplastic research. Indonesian consumers are gradually shifting toward eco-friendly products, but barriers including limited awareness, higher costs, and low market penetration of sustainable brands persist.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.
Promoting Sustainable Consumption: The Roles of Consumers’ Domain-Specific Environmental Knowledge and Personality Traits
This study adapted the environmentally responsible behavior model to examine how domain-specific environmental knowledge and personality traits influence sustainable consumption in the textile and apparel sector. Results showed that both subjective and objective environmental knowledge, mediated by personality factors, significantly shaped pro-environmental consumer behaviors.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?
This advertising study tested how different types of appeals — informational, transformational, and sustainability-focused — affect consumer responses to innovative sustainable fashion products, finding that sustainability appeals resonate differently by consumer segment.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
Preferences for microplastic marine pollution management strategies: An analysis of barriers and enablers for more sustainable choices
This survey-based study examined Australian consumers' preferences for microplastic marine pollution management strategies, finding that cost and product trust are key barriers to adopting lower-microplastic products, and that willingness to pay for marine protection has limits.
Consumers’ perceptions and willingness to pay for a hypothetical microplastics-free labelled bottled water: an empirical study in Italy
Researchers surveyed 344 Italian consumers and found that awareness of microplastics in bottled water, pro-environmental attitudes, and health concerns all increased people's willingness to pay a premium for water labeled "microplastic-free." However, price sensitivity remained a strong barrier, suggesting that microplastic-free products must be priced carefully to reach mainstream markets.
Tying Up Loose Ends. Integrating Consumers’ Psychology into a Broad Interdisciplinary Perspective on a Circular Sustainable Bioeconomy
This review examines how consumer psychology can be integrated into circular bioeconomy frameworks, arguing that behavioral costs and individual sustainability motivation are key determinants of whether consumers adopt sustainable consumption options.
Environmental Attitudes and Consumer Preference for Environmentally-friendly Beverage Packaging: the Role of Information Provision and Identity Labeling in Influencing Consumer Behavior
Researchers found that consumers are willing to pay a premium for beverages in environmentally friendly packaging made from post-consumer recycled materials, with environmental information labels and green identity claims having synergistic effects on willingness to pay.