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Preferences for microplastic marine pollution management strategies: An analysis of barriers and enablers for more sustainable choices
Summary
This survey-based study examined Australian consumers' preferences for microplastic marine pollution management strategies, finding that cost and product trust are key barriers to adopting lower-microplastic products, and that willingness to pay for marine protection has limits.
• Barriers to MP-free products include cost and trust in labels. • Communication campaigns on risks could enable greener consumers' choices. • Less MP pollution on the beach and in the ocean is preferred but not at any cost. • Importance to safeguard animals but not at any cost. • Australian blue economy can be substantially impacted by marine MP pollution.