Papers

61,005 results
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Article Tier 2

Green Cosmetics in Indonesia: Unraveling Attitude-behavior Gap and Gender Moderation

Researchers examined the attitude-behavior gap in green cosmetics purchasing among 310 Indonesian consumers using Structural Equation Modeling, analyzing the relationships among attitudes, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and actual behavior, with gender as a moderating variable. The study found that positive attitudes toward green cosmetics do not consistently translate into purchasing behavior, and identified gender as a significant moderator in this relationship.

2023 Jurnal Aplikasi Manajemen 3 citations
Article Tier 2

Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka

Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.

2025 Sri Lanka Journal of Management Studies
Article Tier 2

The influence of attitude on green-cosmetics purchase intention (pi) in central Kerala

Researchers surveyed 387 consumers of green cosmetics across three districts in Kerala, India, using a Structural Equation Model (SEM) to assess how environmental knowledge, environmental concerns, subjective norms, online accessibility, and greenwashing perceptions influence purchase intention for eco-friendly cosmetic products.

2024 THE SCIENTIFIC TEMPER
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

A Study on The Impact of Green Cosmetic, Personal Care Products, And Their Packaging on Consumer’s Purchasing Behavior in Luzon, Philippines

Researchers used structural equation modeling to investigate factors affecting Filipino consumers' purchasing behavior toward green cosmetics, personal care products, and their packaging in Luzon, Philippines. The study found that product pricing and quality were the primary drivers of purchasing decisions, while also identifying the roles of environmental awareness, social media influence, and product availability.

2023 5 citations
Article Tier 2

Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable

This study examined how sustainability concerns about packaging and microplastic waste influence consumers' intentions to purchase green cosmetics, using Garnier's Green Beauty campaign as a case study. Green trust was found to mediate the relationship between environmental values and purchase intention. Consumer awareness of microplastics in cosmetics is increasingly driving demand for cleaner product formulations.

2022 SHILAP Revista de lepidopterología 5 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Article Tier 2

Investigating purchase intention for skin care products in Bangladesh: The role of personal factors

Researchers investigated how personal factors influence skincare product purchase intention among 318 consumers in Bangladesh, finding that self-image, ageing effect, and physical attractiveness significantly predicted buying intention while health consciousness did not, using factor analysis and multiple regression on structured questionnaire data.

2022 TURKISH JOURNAL OF MARKETING 3 citations
Article Tier 2

Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour

This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.

2023 Aptisi Transactions On Technopreneurship (ATT) 19 citations
Article Tier 2

Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions

Researchers applied an extended theory of planned behaviour framework to survey data from Ukraine and Poland, using structural equation modelling to examine how social responsibility, consumer innovativeness, and knowledge shape purchasing intentions for natural cosmetics.

2024 Economics and Environment 1 citations
Article Tier 2

Purchase intention toward sustainable masks after COVID-19: the moderating role of health concern

Researchers surveyed Korean consumers and found that health concerns about mask-related pollution and environmental knowledge both strengthen intentions to purchase sustainable masks, with value-belief-norm theory and planned behavior models successfully predicting pro-environmental purchasing decisions.

2022 Fashion and Textiles 6 citations
Article Tier 2

Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior

Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.

2023 The Es Economics and Entrepreneurship 5 citations
Article Tier 2

Sustainable Choices: Understanding Gen Z’s Attitude and Intentions towards Green Products

Researchers surveyed consumers including Generation Z and higher-educated adults to examine how environmental concern, green product expectations, awareness of consequences, responsibility attribution, and personal norms jointly shape attitudes and purchase intentions toward eco-friendly products. The structural model reveals that personal norms and attitude are the strongest proximal predictors of sustainable purchasing behavior.

2025 Journal of Informatics Education and Research
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value

This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.

2024 Ilomata International Journal of Social Science 2 citations
Article Tier 2

The Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator

This study examined the relationship between green marketing mix elements and consumer purchasing decisions, finding that environmental messaging around product, price, place, and promotion influences buying behavior. The results suggest green marketing strategies can help align business practices with environmental sustainability goals.

2023 Advances in economics, business and management research/Advances in Economics, Business and Management Research 17 citations
Article Tier 2

Knowledge and practice on green purchasing of personal care products among undergraduate students in Universiti Putra Malaysia

This survey studied how much university students in Malaysia know about environmentally friendly personal care products and whether knowledge influences purchasing behavior. Results revealed gaps between knowledge and practice, suggesting that education alone is insufficient to drive greener consumer choices.

2023 Malaysian Journal of Society and Space 1 citations
Article Tier 2

An Exploratory Study on Consumer Concerns for the Environment and Its Influence on Purchasing Behaviour in South Africa

Researchers conducted a cross-sectional survey of 250 South African consumers in the eThekwini district of KwaZulu-Natal, finding high environmental awareness and a significant preference for environmentally friendly products, suggesting that consumer concern for the environment influences purchasing behaviour.

2025 Journal of Law and Sustainable Development
Article Tier 2

Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour

Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.

2022 The Science of The Total Environment 48 citations
Systematic Review Tier 1

Drivers of green purchasing behaviour: a systematic review and a research agenda

This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.

2023 F1000Research 14 citations
Article Tier 2

Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity

Researchers investigated how green brand knowledge and attitudes toward eco-friendly brands influence purchase intention for Corkcicle reusable tumblers among environmentally conscious Gen Z consumers, with brand equity serving as a mediating variable in the sustainable consumer behavior model.

2025 Asian Journal of Management Analytics
Article Tier 2

The impact of values and social norms on consumers’ intention to avoid cosmetics containing microplastics: The mediating role of risk perception and personal norm

This research examined how consumer risk perception of cosmetics containing microplastics, shaped by personal values and social norms, influences the intention to avoid such products. The model found that environmental concern and social norms were key drivers of avoidance behavior.

2025 UNICA IRIS Institutional Research Information System (University of Cagliari)
Article Tier 2

Factors Affecting the Intention to Implement Pro-environmental Behaviors: A Case of Riverside Communities in Cotabato City Rivers, Mindanao Island, Philippines

Researchers applied the Theory of Planned Behavior to survey 387 riverside community residents in Cotabato City, Philippines, finding that attitude and subjective norms significantly predicted pro-environmental behavior intentions for river conservation, while gender moderated the relationship between perceived behavioral control and behavioral intention.

2024 Journal of Marine and Island Cultures
Article Tier 2

Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment

Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.

2022 Marine Pollution Bulletin 25 citations