We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Papers
61,005 resultsShowing papers similar to Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable
ClearEffect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable
Researchers found that environmental concern, attitude, and perceived behavioral control positively influenced consumers' intention to purchase green skincare products in Jakarta, with purchase intention serving as a significant mediator between these factors and actual buying behavior.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Drivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
The impact of values and social norms on consumers’ intention to avoid cosmetics containing microplastics: The mediating role of risk perception and personal norm
This research examined how consumer risk perception of cosmetics containing microplastics, shaped by personal values and social norms, influences the intention to avoid such products. The model found that environmental concern and social norms were key drivers of avoidance behavior.
Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka
Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.
The influence of attitude on green-cosmetics purchase intention (pi) in central Kerala
Researchers surveyed 387 consumers of green cosmetics across three districts in Kerala, India, using a Structural Equation Model (SEM) to assess how environmental knowledge, environmental concerns, subjective norms, online accessibility, and greenwashing perceptions influence purchase intention for eco-friendly cosmetic products.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.
Green Cosmetics in Indonesia: Unraveling Attitude-behavior Gap and Gender Moderation
Researchers examined the attitude-behavior gap in green cosmetics purchasing among 310 Indonesian consumers using Structural Equation Modeling, analyzing the relationships among attitudes, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and actual behavior, with gender as a moderating variable. The study found that positive attitudes toward green cosmetics do not consistently translate into purchasing behavior, and identified gender as a significant moderator in this relationship.
Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity
Researchers investigated how green brand knowledge and attitudes toward eco-friendly brands influence purchase intention for Corkcicle reusable tumblers among environmentally conscious Gen Z consumers, with brand equity serving as a mediating variable in the sustainable consumer behavior model.
Predicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions
Researchers applied an extended theory of planned behaviour framework to survey data from Ukraine and Poland, using structural equation modelling to examine how social responsibility, consumer innovativeness, and knowledge shape purchasing intentions for natural cosmetics.
The Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator
This study examined the relationship between green marketing mix elements and consumer purchasing decisions, finding that environmental messaging around product, price, place, and promotion influences buying behavior. The results suggest green marketing strategies can help align business practices with environmental sustainability goals.
Knowledge and practice on green purchasing of personal care products among undergraduate students in Universiti Putra Malaysia
This survey studied how much university students in Malaysia know about environmentally friendly personal care products and whether knowledge influences purchasing behavior. Results revealed gaps between knowledge and practice, suggesting that education alone is insufficient to drive greener consumer choices.
Sustainable Choices: Understanding Gen Z’s Attitude and Intentions towards Green Products
Researchers surveyed consumers including Generation Z and higher-educated adults to examine how environmental concern, green product expectations, awareness of consequences, responsibility attribution, and personal norms jointly shape attitudes and purchase intentions toward eco-friendly products. The structural model reveals that personal norms and attitude are the strongest proximal predictors of sustainable purchasing behavior.
Choosing clean: Do Indian consumers intend to purchase microplastic-free personal care products
Researchers surveyed 375 Indian consumers to understand what drives their intention to buy personal care products free of microplastic microbeads, finding that moral values were the strongest predictor of eco-friendly purchasing intentions. Younger, female, and science-educated consumers were most supportive of microplastic regulations, while older consumers responded better to financial incentives — insights that can guide targeted awareness and policy campaigns.
Consumer Habits and Practices for Cosmetics: a Statistical Approach
Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.
Green Marketing, Lifestyle, and the Purchase Intention of Bottled Water among Generation Z
This study analyzed how green marketing and lifestyle factors influence Generation Z consumers' intention to purchase bottled water. Bottled water is a major source of microplastic exposure, as plastic bottles shed particles into the liquid inside over time.
A Study on The Impact of Green Cosmetic, Personal Care Products, And Their Packaging on Consumer’s Purchasing Behavior in Luzon, Philippines
Researchers used structural equation modeling to investigate factors affecting Filipino consumers' purchasing behavior toward green cosmetics, personal care products, and their packaging in Luzon, Philippines. The study found that product pricing and quality were the primary drivers of purchasing decisions, while also identifying the roles of environmental awareness, social media influence, and product availability.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Environmental Attitudes and Consumer Preference for Environmentally-friendly Beverage Packaging: the Role of Information Provision and Identity Labeling in Influencing Consumer Behavior
Researchers found that consumers are willing to pay a premium for beverages in environmentally friendly packaging made from post-consumer recycled materials, with environmental information labels and green identity claims having synergistic effects on willingness to pay.