We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Papers
61,005 resultsShowing papers similar to Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior
ClearMicroplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment
Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.
Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness
Despite its title referencing packaging and recycling, this paper studies consumer recycling behavior among university students in Karachi, Pakistan — not microplastic pollution. It applies the Theory of Planned Behavior and Diffusion of Innovation theory to understand what drives recycling intentions, and is not directly relevant to microplastics or human health.
Reassessing the Impact of Fear Appeals in Sustainable Consumption Communication: An Investigation into Message Types and Message Foci
This experimental study tests how different types of fear appeals (economic, physical, self-esteem) in environmental marketing messages influence consumers' intention to buy sustainable products. It is not about microplastics or environmental contamination; it is a marketing/consumer behavior study and is a false positive for microplastic relevance.
Consumer Habits and Practices for Cosmetics: a Statistical Approach
Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.
Students’ Attitudes and Perceptions Towards Plastics and Microplastics Pollution: Implications for Vietnam
This Vietnamese study applied the Theory of Planned Behavior to survey students' attitudes and intentions regarding plastic and microplastic pollution. Attitude was the strongest predictor of pro-environmental behavioral intention (β=0.411), suggesting that awareness and attitude change through education are more effective levers than appeals to subjective norms.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model
Not relevant to microplastics — this study uses behavioral theory to identify what motivates residents of Balikpapan, Indonesia to separate household waste, finding that accessible facilities and past behavior are the strongest drivers, with no direct connection to microplastic research.
Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil
Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.
From Thinking Green to Riding Green: A Study on Influencing Factors in Electric Vehicle Adoption
This paper is not about microplastic pollution. It studies what influences consumers to adopt electric vehicles, using surveys and behavioral psychology models. The findings focus on how social pressure and environmental concern shape EV purchase intentions.
Mi̇kroplasti̇klere Yöneli̇k Tüketi̇ci̇ Tepki̇leri̇: Bi̇r Uluslararasi Pazar Araştirmasi
Researchers investigated consumer attitudes toward products containing microplastics and their effects on social responsibility, purchase intention, and sustainable consumption intention among 93 participants in Austria using structural equation modeling. The findings link consumer awareness of microplastic content to measurable shifts in purchasing behavior and sustainability-oriented intentions.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Mezcla de mercadotecnia aplicada a la reducción de desechos plásticos
This paper applies marketing mix principles to behavior change strategies aimed at reducing plastic waste, examining how communication and incentive design can shift consumer choices. Marketing strategies that promote plastic reduction can decrease the amount of plastic that eventually enters environments and fragments into microplastics.
Public knowledge of microplastics for pro-environmental behavior
Researchers analyzed public knowledge of microplastics and its relationship to pro-environmental behavior, finding that because microplastics are invisible to the naked eye, public perception depends entirely on external information sources rather than direct experience, with implications for environmental communication strategies.
Predictive Power of Goal-striving Reasons for Self-reported and Actual Plastic Consumption
This psychology study examined whether people's reasons for reducing plastic use can predict their actual plastic consumption behavior. Understanding the psychological drivers of plastic reduction could inform more effective public communication campaigns about microplastic pollution.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
Drivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
Predicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
The Impact of Brand Perception and Customer Satisfaction on Online Buying Behavior for Cosmetic Products: An Empirical Study of Female Consumers in Gujarat
Despite its title referencing cosmetic products, this paper studies online consumer purchasing behavior for cosmetics among female shoppers in Gujarat, India — not microplastic pollution. It examines how brand perception, customer satisfaction, and platform trust influence online buying decisions using structural equation modeling, and is not relevant to microplastics or human health.
Explicitly and Implicitly Measured Valence and Risk Attitudes Towards Plastic Packaging, Plastic Waste, and Microplastic in a German Sample
This psychology study measured both explicit and implicit attitudes toward plastic packaging and microplastics in German consumers, finding that people simultaneously appreciate the convenience of plastic while expressing concern about pollution. The gap between attitudes and behavior helps explain why plastic consumption continues despite public concern about microplastics.
Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen
This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
On the way to reduce marine microplastics pollution. Research landscape of psychosocial drivers
A review of psychosocial drivers of marine plastic pollution found that factors including consumer convenience preferences, low perceived personal responsibility, and weak norm activation explain why behavioral change around plastic use is slow, and that interventions combining social norms messaging with structural changes show the most promise.