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61,005 resultsShowing papers similar to Renting than Buying Apparel: U.S. Consumer Collaborative Consumption for Sustainability
ClearRole of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Business strategy and innovative models in the fashion industry: Clothing leasing as a driver of sustainability
Researchers explored clothing leasing as a circular business model that could reduce the fashion industry's environmental footprint, which ranks among the largest sources of global pollution. Using multicriteria analysis, they evaluated the sustainability potential of leasing compared to the traditional fast-fashion model of producing and discarding garments. The study suggests that leasing-based models could meaningfully reduce textile waste and resource consumption in the fashion sector.
Promoting Sustainable Consumption: The Roles of Consumers’ Domain-Specific Environmental Knowledge and Personality Traits
This study adapted the environmentally responsible behavior model to examine how domain-specific environmental knowledge and personality traits influence sustainable consumption in the textile and apparel sector. Results showed that both subjective and objective environmental knowledge, mediated by personality factors, significantly shaped pro-environmental consumer behaviors.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Predicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Use‐oriented business model
Researchers conducted a case study on rental business models in the Scandinavian outdoor apparel industry to identify enabling factors for use-oriented product-service systems designed to improve resource efficiency. They found that key challenges include increased transportation, linear technological systems, high capital requirements, and cultural barriers, with partnerships emerging as critical to overcoming these obstacles, and proposed expanding the Business Model Canvas with elements for reduced material flows, reverse logistics, and cultural adoption.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.
Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness
This quantitative study examined how social media marketing, celebrity endorsements, and electronic word-of-mouth influence online repurchasing intentions in the apparel industry. The research provides insights for fashion brands seeking to retain customers in digital channels, relevant to understanding consumption patterns driving fast fashion and textile waste.
Natural and Sustainable? Consumers’ Textile Fiber Preferences
Researchers surveyed Norwegian consumers and found a strong preference for natural over synthetic textile fibers, contradicting sustainability tool ratings, while also finding that perceptions of fiber sustainability were negatively correlated with willingness to reduce clothing consumption.
Coopetition in Sustainable Apparel Manufacturing : An interview study
This interview-based study examined how competing apparel companies cooperate on sustainability initiatives, finding that shared environmental goals — including reducing synthetic fiber and microplastic pollution — can overcome competitive barriers.
Factors Influencing Consumers' Intention to Avoid Fast Fashion: A Comparative Study of Milan and Shanghai
Fast fashion is a significant source of microplastic pollution because synthetic clothing fibers shed during washing and enter waterways. This cross-cultural study compared what drives consumers in Milan and Shanghai to avoid plastic-based fast fashion, finding that personal attitudes and environmental concern are powerful motivators in both cities — but with different emphases: attitude toward behavior was stronger in Shanghai while value-based environmental concern was more influential in Milan. The results suggest that reducing clothing-related microplastic pollution requires culturally tailored messaging rather than a one-size-fits-all approach.
Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis
Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.
Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups
Researchers surveyed 1,673 German consumers about preferences for bio-based apparel, identifying two consumer clusters accepting moderate price premiums for bio-based rain jackets and finding that sustainability motivation and price sensitivity were key factors distinguishing acceptance groups.
Sustainable Choices: Understanding Gen Z’s Attitude and Intentions towards Green Products
Researchers surveyed consumers including Generation Z and higher-educated adults to examine how environmental concern, green product expectations, awareness of consequences, responsibility attribution, and personal norms jointly shape attitudes and purchase intentions toward eco-friendly products. The structural model reveals that personal norms and attitude are the strongest proximal predictors of sustainable purchasing behavior.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior
Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing
A survey of 850 Korean consumers in their 20s–30s found that emotional value was the strongest driver of circular fashion purchase intention across secondhand, upcycled, and recycled clothing, while economic risk was the most significant barrier.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Psychological outcomes from a citizen science study on microplastics from household clothes washing
Researchers conducted a pre-registered three-month citizen science study in the Netherlands where participants used microfiber-capturing laundry bags and completed pre/post surveys on environmental concern, perceived responsibility, and washing behavior. High baseline environmental concern was found but did not strongly predict behavior change, suggesting psychological interventions beyond awareness are needed to reduce laundry microfiber emissions.
Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.