Papers

61,005 results
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Systematic Review Tier 1

Drivers of green purchasing behaviour: a systematic review and a research agenda

This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.

2023 F1000Research 14 citations
Article Tier 2

Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.

2023 International Journal of Management Technology and Social Sciences 7 citations
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Systematic Review Tier 1

A Systematic Review On Consumer Behavior toward Plastic Consumption In Asian Countries

This systematic review summarizes research on consumer attitudes and behaviors toward plastic use across Asian countries. Understanding what drives people to use or avoid plastic products is important for reducing microplastic pollution at its source, since everyday plastic consumption is the upstream cause of the microplastic contamination found in our food, water, and bodies.

2021 ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 6 citations
Article Tier 2

Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior

Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.

2023 The Es Economics and Entrepreneurship 5 citations
Article Tier 2

Factors Related to Reducing The Use of Plastic Bags in Kabupaten Bekasi

This Indonesian survey study examined the factors that influence whether people in Bekasi Regency reduce their use of plastic bags, finding that knowledge, attitudes, and access to alternatives were key predictors. Reducing single-use plastic bag consumption is important for limiting the amount of plastic that fragments into microplastics in the environment. The paper provides insights for designing behavior-change interventions aimed at plastic pollution reduction.

2021 Muhammadiyah International Public Health and Medicine Proceeding
Systematic Review Tier 1

A systematic review of microplastics perception and its factors: Implications on SDGs

This systematic review examines public awareness and understanding of microplastic pollution around the world. The findings show that gender and education level are key factors in how people perceive microplastic risks, and that more research is needed on how awareness translates into behavior changes that could reduce plastic pollution and its health impacts.

2025 Sustainable Futures 1 citations
Systematic Review Tier 1

A Systematic Review on Knowledge, Attitude and Practices towards Single-Use Plastic

This systematic review examines what people know and think about single-use plastics and whether that knowledge changes their behavior. Understanding public attitudes toward disposable plastic is important because single-use items are a primary source of the plastic waste that breaks down into the microplastics now found in human blood, organs, and food.

2022 Journal of Materials in Life Sciences (JOMALISC) 3 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Review Tier 2

Systematic Literature Review: Strategi Green Marketing Dalam Meningkatkan Kesadaran Lingkungan Dan Minat Beli Starbucks Coffee

This systematic literature review analyzed green marketing strategies at Starbucks Coffee and their effectiveness in increasing environmental awareness and purchasing intent among consumers. Findings indicate that green marketing successfully boosts purchase interest and brand image, while helping reduce plastic use including microplastics.

2024 Jurnal Ilmiah Akuntansi Manajemen dan Ekonomi Islam (JAM-EKIS)
Systematic Review Tier 1

Surveys of Knowledge and Awareness of Plastic Pollution and Risk Reduction Behavior in the General Population: A Systematic Review

This systematic review examines public surveys about plastic pollution awareness and whether that knowledge leads people to change their behavior. Understanding what people know and do about plastic pollution is important because individual actions, like reducing single-use plastic, can meaningfully lower microplastic exposure for both people and the environment.

2025 International Journal of Environmental Research and Public Health 7 citations
Article Tier 2

Overview of factors influencing consumer engagement with plastic recycling

This review explores the factors that influence whether consumers actively participate in plastic recycling efforts. Researchers found that while recycling infrastructure matters, consumer behavior, awareness, and engagement are critical for creating a circular plastics economy. The study highlights that understanding what motivates people to recycle properly is essential for reducing plastic pollution.

2023 Wiley Interdisciplinary Reviews Energy and Environment 22 citations
Article Tier 2

Consumer Knowledge, Attitudes and Behaviors towards the Use of Plastic Bags in the Kingdom of BAHRAIN

A survey of consumer knowledge and attitudes toward plastic bag use in Bahrain found that despite awareness of environmental harms, usage remains high due to convenience and free availability. While the study touches on plastic pollution broadly, it does not present microplastic research data and is more a behavioral/policy study.

2023 International Journal of Academic Research in Accounting Finance and Management Sciences 1 citations
Review Tier 2

From Awareness to Action: A Critical Review of Public Knowledge and Behavioral Gaps in Addressing Plastic Pollution

This review examined why public awareness of plastic pollution has not translated into meaningful behavioral change. The study found that most people focus on visible plastic waste like bottles and bags but have limited understanding of sources like microplastics from clothing and tires, with key barriers to action including convenience, cost, social norms, and distrust in recycling systems.

2026 International Journal of Science and Research Archive
Article Tier 2

Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil

Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.

2025 Revista de Gestão Ambiental e Sustentabilidade 1 citations
Article Tier 2

Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry

Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.

2025
Article Tier 2

Consumer Preference for Attributes of Single-Use and Multi-Use Plastic Shopping Bags in Cape Town: A Choice Experiment Approach

Researchers used a choice experiment with 250 consumers in Cape Town to quantify willingness to pay for shopping bag attributes, finding that consumers most valued medium-sized, reusable bags -- with willingness to pay up to R7.11 per unit -- over recyclable or durable alternatives, providing evidence-based guidance for plastic bag policy interventions.

2022 Sustainability 10 citations
Systematic Review Tier 1

Effectiveness of intervention on behaviour change against use of non-biodegradable plastic bags: a systematic review

Researchers systematically reviewed government policies aimed at reducing single-use plastic bag consumption, finding that outright bans and higher consumer taxes are significantly more effective than regulations based only on bag thickness. The results show that well-designed public policy can shift consumer behavior toward more sustainable choices, though the behavioral changes can fade without ongoing reinforcement.

2021 Discover Sustainability 65 citations
Review Tier 2

Current state and research directions for disposable versus reusable packaging: A systematic literature review of comparative studies

This systematic review of 91 studies compares disposable and reusable packaging for food, beverages, and e-commerce, finding that sustainability outcomes depend heavily on context and that no single packaging type is universally superior.

2023 Packaging Technology and Science 34 citations
Systematic Review Tier 1

A systematic literature review of voluntary behaviour change approaches in single use plastic reduction

This systematic review examines efforts to voluntarily reduce single-use plastic consumption through behavior change rather than legislation. The research finds that while government bans on plastics are effective, voluntary approaches that respect individual choice can also make a difference. Understanding what motivates people to reduce plastic use is key to tackling the microplastic pollution problem at its source.

2023 Journal of Environmental Management 28 citations
Article Tier 2

Knowledge, Attitudes, and Practices towards Single-Use Plastic Bags in the United Arab Emirates

This survey assessed knowledge, attitudes, and practices toward single-use plastic bags in the United Arab Emirates, finding moderate awareness but behavioral gaps, and identifying factors influencing willingness to reduce plastic bag use.

2024 Sustainability 7 citations
Article Tier 2

Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value

This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.

2024 Ilomata International Journal of Social Science 2 citations
Article Tier 2

Machine learning approach to uncover customer plastic bag usage patterns in a grocery store

Researchers applied machine learning to grocery store transaction data to uncover patterns in customer plastic bag use and identify who is most likely to use reusable bags. Understanding consumer behavior is key to designing effective policies that reduce plastic bag consumption and, ultimately, plastic waste entering the environment.

2023 International Journal of Data and Network Science 1 citations
Article Tier 2

Consumer Readiness on Rejecting the Choice of Consumption of Plastic Packaged Goods: A Study of Karnali Province

This study examined consumer readiness to reject plastic-packaged goods in Karnataka, India using a critical constructivist perspective, identifying factors that influence willingness to change purchasing behavior. The research found that environmental awareness and availability of alternatives were key determinants of consumers' readiness to avoid plastic packaging.

2024 KMC Journal