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Papers
61,005 resultsShowing papers similar to The Issues of Fashion Brand Equity in a Circular Economy
ClearRebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
Linear Economy versus Circular Economy: New raw material
This paper examines the fashion industry's role in environmental sustainability and argues for a transition from linear to circular economic models. It highlights how the current take-make-waste approach generates massive textile waste, including synthetic microplastic fibers. A circular fashion economy would reduce both material waste and plastic pollution from textiles.
(Un)Sustainable transitions towards fast and ultra-fast fashion
Researchers developed a framework to analyze the sustainability tensions within the fashion industry, showing that while established brands are adopting green initiatives and new business models, the simultaneous rise of ultra-fast fashion is creating major negative environmental and social impacts that offset these gains. The study highlights the complexity of achieving genuine sustainability transitions in an industry driven by competing institutional pressures.
From Simplistic to Systemic Sustainability in the Textile and Fashion Industry
This paper is not about microplastic pollution. It examines sustainability challenges in the textile and fashion industry, arguing that current approaches are simplistic and insufficient. It proposes systemic solutions focused on circular value retention and sufficiency-based consumption to address waste, resource depletion, and pollution from fast fashion.
Towards circular fashion: Management strategies promoting circular behaviour along the value chain
This study explores how the fashion industry can shift from a wasteful linear model to a circular one through better management strategies, including sustainable materials, take-back programs, and on-demand manufacturing. The fashion industry is a major source of microplastic pollution through synthetic fiber shedding during production, washing, and disposal. Adopting circular practices could significantly reduce the amount of microplastic fibers entering the environment from textiles.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Digital Transformation for Fashion and Luxury Brands
Researchers examined how digital transformation is reshaping the marketing, distribution, and brand positioning strategies of fashion and luxury companies in an increasingly online marketplace. The book provides a framework for understanding how heritage brands adapt to e-commerce, social media, and data-driven consumer engagement.
Circular Economy and Waste in the Fashion Industry
This review analyses existing EU legislative measures relevant to sustainability and circular economy transitions in the fashion industry, a sector associated with high water and energy consumption, chemical pollution, and microplastic generation from textiles. The authors evaluate the EU Circular Economy Action Plan of 2015 and its revised waste framework as tools for driving systemic change in fashion industry practices.
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
A call for a fashion pact: challenges and opportunities for circular economy in the brazilian fashion industry
This paper examines the challenges and opportunities for circular economy practices in Brazil's fashion industry, which produces large amounts of textile waste. Textiles are a major source of microplastic fiber pollution, and transitioning to circular models could significantly reduce plastic emissions from clothing manufacturing and laundering.
Business strategy and innovative models in the fashion industry: Clothing leasing as a driver of sustainability
Researchers explored clothing leasing as a circular business model that could reduce the fashion industry's environmental footprint, which ranks among the largest sources of global pollution. Using multicriteria analysis, they evaluated the sustainability potential of leasing compared to the traditional fast-fashion model of producing and discarding garments. The study suggests that leasing-based models could meaningfully reduce textile waste and resource consumption in the fashion sector.
SIGNALING SUSTAINABILITY IN FASHION PROCUREMENT : An Empirical Examination of Information Asymmetry and Firm Archetypes Using Signaling Theory
Researchers applied Signaling Theory to analyze how 225 fashion firms use sustainability signals such as certifications, audits, supplier codes of conduct, and traceability systems to reduce information asymmetry in procurement, finding that only 21% adopt costly, verifiable signals.
Can fashion be sustainable? Trajectories of change in organizational, products and processes, and socio-cultural contexts
This article provides a comprehensive framework for understanding sustainability in the fashion industry across three key dimensions: organizational change, innovation in products and processes, and socio-cultural transformation. Researchers analyzed how shifts in management practices, materials science, and consumer behavior collectively shape the industry's sustainability efforts. The study highlights that meaningful progress requires coordinated action across all three dimensions rather than isolated initiatives.
Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion
Researchers compiled a special collection of studies examining ethical issues in fashion production, marketing, and consumption through the lens of established ethical theories and frameworks. The work highlights how the industry must balance social justice with environmental responsibility, including concerns like plastic waste and greenwashing.
Analysis on the Sustainable Development Strategy of Fast Fashion Company
This study examines sustainable development strategies for global fast fashion companies, systematically analysing environmental and social challenges caused by the industry's resource-intensive and wasteful practices.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Fundamental Challenges and Opportunities for Textile Circularity
Researchers conducted qualitative research with textile industry stakeholders to identify fundamental challenges in transitioning to a circular economy. The study highlights urgent needs including standardized definitions to prevent greenwashing, improved sorting and recycling systems for post-consumer textiles, and innovations in mechanical recycling to maintain material value and reduce environmental pollution from textile waste.
Valuing Modern Technologies to Boost the Circular Economy in the Fashion Industry
This study examines how modern technologies can support circular economy principles in the fashion industry, focusing on reuse, repair, reconditioning, and recycling strategies to reduce plastic and textile pollution.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.
Technology integration to promote circular economy transformation of the garment industry: a systematic literature review
This systematic literature review examines how Industry 4.0 technologies can help transform the garment industry from a linear to a circular economy model. Researchers found that digital technologies can address environmental pollution and excess supply issues while enabling market digitization, consumer personalization, and supply chain transparency. The study highlights both the advantages and remaining challenges of integrating technology for sustainable garment industry development.
Circular Economy Practices in Fashion Design Education: The First Phase of a Case Study
Researchers examined whether circular economy principles are integrated into Fashion Design Technician courses in Portugal, using documentary analysis and a questionnaire survey of 40 educators. The study assessed curriculum coverage of sustainability and circularity concepts, identifying the degree to which fashion education addresses textile microplastic pollution and waste reduction as part of professional training.
Fashion industry: exploring the stages of digitalization, innovative potential and prospects of transformation into an environmentally sustainable ecosystem
This study analyzes the digital transformation of the fashion industry, identifying the stages of digitalization and the potential to shift from a linear to a circular production model to address mounting raw material shortages and environmental impacts. The authors propose an ecosystem-based digital platform as a framework for sustainable industry transformation.
The current situation of fast fashion industry and how to reduce the waste
This paper reviews the environmental problems caused by the fast fashion industry and evaluates current and emerging solutions including circular economy design and advanced recycling technologies. The authors argue that traditional waste disposal is no longer adequate for the volume of textile waste generated. Transitioning to circular fashion models could reduce the textile fiber microplastics that wash off synthetic clothing into waterways.