We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Digital Transformation for Fashion and Luxury Brands
Summary
Researchers examined how digital transformation is reshaping the marketing, distribution, and brand positioning strategies of fashion and luxury companies in an increasingly online marketplace. The book provides a framework for understanding how heritage brands adapt to e-commerce, social media, and data-driven consumer engagement.
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations.
Sign in to start a discussion.
More Papers Like This
Fashion industry: exploring the stages of digitalization, innovative potential and prospects of transformation into an environmentally sustainable ecosystem
This study analyzes the digital transformation of the fashion industry, identifying the stages of digitalization and the potential to shift from a linear to a circular production model to address mounting raw material shortages and environmental impacts. The authors propose an ecosystem-based digital platform as a framework for sustainable industry transformation.
The Issues of Fashion Brand Equity in a Circular Economy
This review examines brand equity challenges and opportunities for fashion companies transitioning from linear to circular business models, drawing on academic literature, market data, and reports from organizations including the Ellen MacArthur Foundation and EU. The paper finds that luxury, premium, and fast fashion brands must fundamentally restructure value creation strategies to meet sustainability expectations while maintaining brand equity.
A Plan to Secure Environmental Sustainability Through Digital Transformation of the Fashion Industry: Focusing on Fashion Design and Smartization of the Manufacturing Process
This study examines how digital transformation and smart manufacturing technologies in the fashion industry can reduce environmental pollution, proposing a framework for integrating digital design tools and process optimization to improve sustainability across the fashion clothing supply chain.
Technology integration to promote circular economy transformation of the garment industry: a systematic literature review
This systematic literature review examines how Industry 4.0 technologies can help transform the garment industry from a linear to a circular economy model. Researchers found that digital technologies can address environmental pollution and excess supply issues while enabling market digitization, consumer personalization, and supply chain transparency. The study highlights both the advantages and remaining challenges of integrating technology for sustainable garment industry development.
The Rise of SHEIN: Navigating the Digital Era of Fast Fashion and Its Comprehensive Impacts
Not relevant to microplastics — this study analyzes fast-fashion retailer SHEIN's digital business model, supply chain, and environmental footprint from a business and sustainability perspective, without focusing on microplastic pollution specifically.