Papers

61,005 results
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Article Tier 2

The influence of attitude on green-cosmetics purchase intention (pi) in central Kerala

Researchers surveyed 387 consumers of green cosmetics across three districts in Kerala, India, using a Structural Equation Model (SEM) to assess how environmental knowledge, environmental concerns, subjective norms, online accessibility, and greenwashing perceptions influence purchase intention for eco-friendly cosmetic products.

2024 THE SCIENTIFIC TEMPER
Article Tier 2

Green Cosmetics in Indonesia: Unraveling Attitude-behavior Gap and Gender Moderation

Researchers examined the attitude-behavior gap in green cosmetics purchasing among 310 Indonesian consumers using Structural Equation Modeling, analyzing the relationships among attitudes, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and actual behavior, with gender as a moderating variable. The study found that positive attitudes toward green cosmetics do not consistently translate into purchasing behavior, and identified gender as a significant moderator in this relationship.

2023 Jurnal Aplikasi Manajemen 3 citations
Article Tier 2

Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior

Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.

2023 The Es Economics and Entrepreneurship 5 citations
Article Tier 2

Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka

Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.

2025 Sri Lanka Journal of Management Studies
Article Tier 2

Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable

Researchers found that environmental concern, attitude, and perceived behavioral control positively influenced consumers' intention to purchase green skincare products in Jakarta, with purchase intention serving as a significant mediator between these factors and actual buying behavior.

2022 Jurnal Ilmiah Manajemen dan Bisnis 20 citations
Article Tier 2

Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions

Researchers applied an extended theory of planned behaviour framework to survey data from Ukraine and Poland, using structural equation modelling to examine how social responsibility, consumer innovativeness, and knowledge shape purchasing intentions for natural cosmetics.

2024 Economics and Environment 1 citations
Article Tier 2

Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value

This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.

2024 Ilomata International Journal of Social Science 2 citations
Article Tier 2

Investigating purchase intention for skin care products in Bangladesh: The role of personal factors

Researchers investigated how personal factors influence skincare product purchase intention among 318 consumers in Bangladesh, finding that self-image, ageing effect, and physical attractiveness significantly predicted buying intention while health consciousness did not, using factor analysis and multiple regression on structured questionnaire data.

2022 TURKISH JOURNAL OF MARKETING 3 citations
Article Tier 2

The Impact of Brand Perception and Customer Satisfaction on Online Buying Behavior for Cosmetic Products: An Empirical Study of Female Consumers in Gujarat

Despite its title referencing cosmetic products, this paper studies online consumer purchasing behavior for cosmetics among female shoppers in Gujarat, India — not microplastic pollution. It examines how brand perception, customer satisfaction, and platform trust influence online buying decisions using structural equation modeling, and is not relevant to microplastics or human health.

2025 Journal of Informatics Education and Research 1 citations
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

Sustainable Choices: Understanding Gen Z’s Attitude and Intentions towards Green Products

Researchers surveyed consumers including Generation Z and higher-educated adults to examine how environmental concern, green product expectations, awareness of consequences, responsibility attribution, and personal norms jointly shape attitudes and purchase intentions toward eco-friendly products. The structural model reveals that personal norms and attitude are the strongest proximal predictors of sustainable purchasing behavior.

2025 Journal of Informatics Education and Research
Article Tier 2

Mi̇kroplasti̇klere Yöneli̇k Tüketi̇ci̇ Tepki̇leri̇: Bi̇r Uluslararasi Pazar Araştirmasi

Researchers investigated consumer attitudes toward products containing microplastics and their effects on social responsibility, purchase intention, and sustainable consumption intention among 93 participants in Austria using structural equation modeling. The findings link consumer awareness of microplastic content to measurable shifts in purchasing behavior and sustainability-oriented intentions.

2024 Uluslararası Anadolu Sosyal Bilimler Dergisi
Article Tier 2

The Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator

This study examined the relationship between green marketing mix elements and consumer purchasing decisions, finding that environmental messaging around product, price, place, and promotion influences buying behavior. The results suggest green marketing strategies can help align business practices with environmental sustainability goals.

2023 Advances in economics, business and management research/Advances in Economics, Business and Management Research 17 citations
Article Tier 2

Knowledge and practice on green purchasing of personal care products among undergraduate students in Universiti Putra Malaysia

This survey studied how much university students in Malaysia know about environmentally friendly personal care products and whether knowledge influences purchasing behavior. Results revealed gaps between knowledge and practice, suggesting that education alone is insufficient to drive greener consumer choices.

2023 Malaysian Journal of Society and Space 1 citations
Article Tier 2

Consumer Habits and Practices for Cosmetics: a Statistical Approach

Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.

2025 Journal of Science and Arts 1 citations
Systematic Review Tier 1

Drivers of green purchasing behaviour: a systematic review and a research agenda

This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.

2023 F1000Research 14 citations
Article Tier 2

The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia

Researchers measured the effects of environmental education, consumer awareness, and environmentally friendly purchasing intentions on pro-environmental behavior, using structural equation modeling on survey data. Environmental education indirectly improved behavior through increasing awareness and purchase intention, suggesting that educational interventions are most effective when paired with behavioral prompts.

2024 West Science Social and Humanities Studies 5 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

Estimating Willingness to Pay for Switching to Bring Shopping Bags in Vietnam

Researchers surveyed Vietnamese consumers' willingness to pay plastic bag fees that would encourage them to bring reusable bags. Structural equation modeling showed that environmental literacy and positive attitudes toward sustainability significantly predicted willingness to pay. The findings suggest that combining education with economic incentives can shift consumer behavior toward reducing plastic bag use.

2023 Journal of the Faculty of Agriculture Kyushu University 1 citations
Article Tier 2

Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.

2023 International Journal of Management Technology and Social Sciences 7 citations
Article Tier 2

Green Logistic and Sustainable Electronic Products Packaging; Consumers Perspective

Researchers surveyed 124 consumers to assess how perceptions of green packaging, eco-products, waste management education, and government support influence green logistics behavior, finding via regression analysis that green packaging, eco-product preference, and education were the strongest positive predictors while government support had only a moderate effect.

2022 International Journal of Business and Social Science Research 13 citations
Article Tier 2

Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour

This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.

2023 Aptisi Transactions On Technopreneurship (ATT) 19 citations
Article Tier 2

Assessing the Community Perception in San Jose, Occidental Mindoro, of Proper Waste Disposal: A Structural Equation Modeling Approach

Researchers surveyed residents of San Jose, Occidental Mindoro in the Philippines to understand what factors influence proper waste disposal behavior. Using structural equation modeling, they found that attitudes, social norms, and perceived behavioral control all significantly predicted waste disposal practices. The study suggests that community education campaigns targeting these psychological factors could improve waste management outcomes in the area.

2024 Sustainability 9 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)