Papers

20 results
|
Article Tier 2

Students’ Attitudes and Perceptions Towards Plastics and Microplastics Pollution: Implications for Vietnam

This Vietnamese study applied the Theory of Planned Behavior to survey students' attitudes and intentions regarding plastic and microplastic pollution. Attitude was the strongest predictor of pro-environmental behavioral intention (β=0.411), suggesting that awareness and attitude change through education are more effective levers than appeals to subjective norms.

2025 VNU Journal of Science Legal Studies
Article Tier 2

Keep Your Litter in the Loop: Predicting Generation Z’s Intention to Recycle Single-use Plastic Waste

Researchers investigated the factors predicting Generation Z's intention to recycle single-use plastic waste in Indonesia, examining how government policy awareness, social movement influence, and behavioral determinants shape recycling intentions among young consumers amid growing plastic waste challenges.

2023 Psychological Research on Urban Society 4 citations
Article Tier 2

Exploring the psychological antecedents of private and public sphere behaviours to reduce household plastic consumption

Researchers surveyed 648 people to understand what psychological factors drive different plastic-reduction behaviors — switching to plastic-free products, political activism, and supporting policy. Personal moral norms predicted all three types of action, while feeling personally capable was the strongest driver of purchase decisions, suggesting that reducing plastic use requires addressing both values and practical barriers.

2022 Environment Development and Sustainability 28 citations
Article Tier 2

Predictive Power of Goal-striving Reasons for Self-reported and Actual Plastic Consumption

This psychology study examined whether people's reasons for reducing plastic use can predict their actual plastic consumption behavior. Understanding the psychological drivers of plastic reduction could inform more effective public communication campaigns about microplastic pollution.

2021 Humanities and Social Sciences
Article Tier 2

Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen

This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.

2018 1 citations
Article Tier 2

Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness

Despite its title referencing packaging and recycling, this paper studies consumer recycling behavior among university students in Karachi, Pakistan — not microplastic pollution. It applies the Theory of Planned Behavior and Diffusion of Innovation theory to understand what drives recycling intentions, and is not directly relevant to microplastics or human health.

2025 Electronic Green Journal 1 citations
Article Tier 2

Analysis of Factors of Single-Use Plastic Avoidance Behavior for Environmental Sustainability in China

A structural equation modeling study of 421 Chinese respondents found that attitude, perceived behavioral control, and policy intervention significantly influenced single-use plastic avoidance behavior, mediated by behavioral intentions and plastic-related environmental concerns.

2023 Processes 17 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

Mindful Choices: Unveiling the Driving Factors behind Consumers’ Intention to Reduce Single-Use Plastic Utensils

This study applied the Theory of Planned Behavior and Norm Activation Model to investigate what drives consumers to reduce single-use plastic utensil use when ordering takeaway food. Data from 436 respondents showed that attitudes, subjective norms, perceived behavioral control, and moral norm all significantly influenced behavioral intentions.

2024 Sustainability 6 citations
Article Tier 2

The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory

Researchers surveyed local tourists in Jeddah, Saudi Arabia to understand what drives intentions to reduce plastic waste on beaches. The study found that awareness of environmental consequences, social norms, and perceived behavioral control all positively influenced intentions to reduce plastic waste. Interestingly, personal attitude alone was not a significant predictor, suggesting that community influence and awareness campaigns may be more effective than individual mindset shifts.

2024 Sustainability 21 citations
Article Tier 2

Gaps between Attitudes and Behavior in the Use of Disposable Plastic Tableware (DPT) and Factors Influencing Sustainable DPT Consumption: A Study of Hong Kong Undergraduates

Researchers surveyed attitudes and actual behaviors toward disposable plastic tableware use in Hong Kong, finding significant gaps between stated environmental concerns and purchasing behavior that were amplified by the COVID-19 takeaway food surge, and analyzing barriers to behavioral change.

2023 Sustainability 4 citations
Article Tier 2

Determinants of single-use plastic bottled water consumption among university students: a cross-sectional study

A survey of university students found that convenience, habit, and accessibility were the primary drivers of single-use plastic bottled water consumption, with environmental knowledge having limited influence on behavior, suggesting that structural changes rather than awareness campaigns are needed to reduce plastic bottle use.

2025 Journal of Environmental Management
Article Tier 2

Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model

Not relevant to microplastics — this study uses behavioral theory to identify what motivates residents of Balikpapan, Indonesia to separate household waste, finding that accessible facilities and past behavior are the strongest drivers, with no direct connection to microplastic research.

2024 Indonesian Journal of Computing Engineering and Design (IJoCED) 2 citations
Article Tier 2

Theory of planned behavior to analyze students’ intentions in consuming tap water

This study found that Indonesian students largely preferred tap water over bottled water, with the theory of planned behavior identifying perceived safety, environmental concern, and habit as key drivers of tap water consumption.

2023 Eurasia Journal of Mathematics Science and Technology Education 7 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Article Tier 2

The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia

Researchers measured the effects of environmental education, consumer awareness, and environmentally friendly purchasing intentions on pro-environmental behavior, using structural equation modeling on survey data. Environmental education indirectly improved behavior through increasing awareness and purchase intention, suggesting that educational interventions are most effective when paired with behavioral prompts.

2024 West Science Social and Humanities Studies 5 citations
Article Tier 2

Prevalence of Plastic Usage and the Factors Associated With It Among Adults in Perambalur District of South India: A Cross-Sectional Study

Researchers surveyed 1,200 adults in South India about their plastic use habits, finding that 92.5% use plastic daily despite widespread awareness of its harms and local bans on plastic bags. The study found that younger, urban, more educated, and male participants were the heaviest plastic users, indicating that awareness alone is not enough to change behavior.

2023 Cureus 3 citations
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

Behavioral insights into reusable bag adoption: Evaluating the effectiveness of the theory of planned behavior in Lahore

Researchers investigated the behavioral determinants of reusable bag adoption over single-use plastic bags, using behavioral insights frameworks to evaluate the effectiveness of policy interventions and identify factors that drive sustained reuse rather than one-time uptake.

2024 Journal of Infrastructure Policy and Development
Article Tier 2

Using an extended model of the reasoned action approach to explore individual behavioral intentions regarding litter and plastic pollution prevention in a developing country

This study explored what motivates people in Ghana to prevent littering and plastic pollution, using a behavioral psychology framework. Researchers found that personal attitudes and moral beliefs were the strongest predictors of people's intentions to reduce littering, suggesting that public campaigns targeting these factors could be most effective.

2024 Frontiers in Psychology 8 citations