Papers

61,005 results
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Article Tier 2

Examining Consumer Attention to Environmental Labels on Food Packaging

This study investigated consumer awareness and attention to environmental labels on food packaging, examining responses to degradable and recyclable eco-friendly packaging options. The research aimed to understand how label design and consumer attitudes translate into environmentally conscious purchasing decisions.

2024 Finance & Economics 1 citations
Article Tier 2

Leveraging Neutrosophic Uncertainty Theory toward Choosing Biodegradable Dynamic Plastic Product in Various Arenas

This paper uses a mathematical decision-making framework (neutrosophic uncertainty theory) to help choose among biodegradable plastic alternatives, recognising that replacing conventional plastics is complex and context-dependent. While not a primary microplastics study, it is relevant to efforts to reduce the production of persistent plastics that ultimately break down into microplastic pollution.

2023 Neutrosophic Systems with Applications
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Article Tier 2

Nudging consumers about the issue of microplastics: an experimental auction study on valuation for sustainable food packaging

Researchers used an experimental auction to study whether informing consumers about microplastic pollution changes how much they are willing to pay for sustainable food packaging. They found that consumers offered significantly more for pasta products packaged in biodegradable materials with environmental footprint labels, especially after learning about microplastic risks. The study suggests that transparent labeling combined with consumer education could be an effective way to shift purchasing behavior toward more sustainable options.

2024 Scientific Reports 7 citations
Article Tier 2

Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior

Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.

2023 The Es Economics and Entrepreneurship 5 citations
Article Tier 2

Explicitly and Implicitly Measured Valence and Risk Attitudes Towards Plastic Packaging, Plastic Waste, and Microplastic in a German Sample

This psychology study measured both explicit and implicit attitudes toward plastic packaging and microplastics in German consumers, finding that people simultaneously appreciate the convenience of plastic while expressing concern about pollution. The gap between attitudes and behavior helps explain why plastic consumption continues despite public concern about microplastics.

2021 3 citations
Article Tier 2

Single-use plastic packaging in the Canadian food industry: consumer behavior and perceptions

Researchers surveyed Canadian consumers about their awareness and attitudes toward single-use plastic food packaging, finding that while most were concerned about plastic waste, many reported lacking clear information about alternatives and that convenience and cost still strongly influenced purchasing decisions.

2021 Humanities and Social Sciences Communications 194 citations
Article Tier 2

Unpacking Plastic: Investigating Plastic Related Ambivalence

Researchers investigated consumer ambivalence toward plastic-packaged food in two studies, finding that participants showed greater psychological ambivalence and rated plastic-packaged food less favorably than unpackaged alternatives, regardless of whether they received positive or negative information about plastic.

2021 Sustainability 26 citations
Article Tier 2

Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil

Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.

2025 Revista de Gestão Ambiental e Sustentabilidade 1 citations
Article Tier 2

Consumer Readiness on Rejecting the Choice of Consumption of Plastic Packaged Goods: A Study of Karnali Province

This study examined consumer readiness to reject plastic-packaged goods in Karnataka, India using a critical constructivist perspective, identifying factors that influence willingness to change purchasing behavior. The research found that environmental awareness and availability of alternatives were key determinants of consumers' readiness to avoid plastic packaging.

2024 KMC Journal
Article Tier 2

The value of multi-proxy experiments to study pro-environmental behavior

This methodological study argues that pro-environmental behavior research should use multiple proxy measures rather than relying on a single behavioral indicator, since different measures capture different dimensions of environmental action. The recommendation is relevant to studies assessing consumer responses to plastic pollution and waste reduction initiatives.

2023 2 citations
Article Tier 2

Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany

A survey of 299 German households found that consumer intention to reduce plastic packaging varies significantly by product category — people are more willing to cut plastic in food purchases than in clothing, cosmetics, or furniture. Environmental attitudes were the strongest predictor of this intention, suggesting that public awareness campaigns could be effective, but that product-specific barriers also need to be addressed in plastic reduction policy.

2023 Sustainability 12 citations
Article Tier 2

Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.

2023 International Journal of Management Technology and Social Sciences 7 citations
Article Tier 2

Investigating sustainability tensions and resolution strategies in the plastic food packaging industry—A paradox theory approach

This study investigates the sustainability tensions faced by plastic food packaging companies as they try to balance business goals with environmental responsibility. Using paradox theory, researchers found that companies navigate competing demands around food waste reduction, resource use, and climate impact through various resolution strategies.

2023 Business Strategy and the Environment 31 citations
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value

This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.

2024 Ilomata International Journal of Social Science 2 citations
Review Tier 2

Current state and research directions for disposable versus reusable packaging: A systematic literature review of comparative studies

This systematic review of 91 studies compares disposable and reusable packaging for food, beverages, and e-commerce, finding that sustainability outcomes depend heavily on context and that no single packaging type is universally superior.

2023 Packaging Technology and Science 34 citations
Article Tier 2

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

This study explored why Indonesian young adult consumers choose sustainably packaged food and beverage products, identifying environmental awareness and product value as key drivers of purchasing decisions.

2024 Journal of Marketing Innovation (JMI) 6 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

Investigating sustainable consumption practices: a case of single-use plastics in online food delivery market, Thailand

Researchers surveyed Thai online food delivery users and found that COVID-19 increased single-use plastic waste dramatically, with consumers torn between health safety and environmental concerns. Online food delivery platforms are one of the fastest-growing sources of single-use plastic packaging that contributes to microplastic pollution.

2021 1 citations
Article Tier 2

An Explorative Study on Packaging-Saving Consumer Practices in the Fast-Moving Consumer Goods Sector

This study is not directly about microplastics; it surveys consumer packaging-reduction behaviors in Germany's fast-moving consumer goods sector to understand what sufficiency-oriented practices people actually adopt in everyday life and what barriers they face.

2024 Sustainability 3 citations
Article Tier 2

Consumer-based actions to reduce plastic pollution in rivers: A multi-criteria decision analysis approach

Researchers applied multi-criteria decision analysis to evaluate consumer-based actions for reducing macroplastic pollution in European freshwater environments, focusing on commonly found single-use plastic items. The analysis ranked actions by their potential to reduce plastic inputs to rivers, providing a framework to guide consumer choices and inform policy targeting the most impactful plastics.

2020 PLoS ONE 70 citations
Article Tier 2

Consumer Preference for Attributes of Single-Use and Multi-Use Plastic Shopping Bags in Cape Town: A Choice Experiment Approach

Researchers used a choice experiment with 250 consumers in Cape Town to quantify willingness to pay for shopping bag attributes, finding that consumers most valued medium-sized, reusable bags -- with willingness to pay up to R7.11 per unit -- over recyclable or durable alternatives, providing evidence-based guidance for plastic bag policy interventions.

2022 Sustainability 10 citations
Article Tier 2

Public Willingness to Pay for Sustainable Consumption: Case of Bioplastic Medical Masks

This paper is not relevant to microplastics research; it uses a discrete choice experiment to measure consumers' willingness to pay for bioplastic medical masks, focusing on sustainable purchasing behavior rather than microplastic pollution science.

2024 Circular Economy and Sustainability 2 citations