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Papers
20 resultsShowing papers similar to The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
ClearGreenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Tracing Fiber Sustainability
This review examines the sustainability claims surrounding textile fiber production in the fashion industry, addressing widespread consumer misconceptions and greenwashing practices that misrepresent the environmental impact of various fiber types. The authors analyze how misleading environmental labeling — particularly for synthetic fibers that shed microplastic particles during use and washing — obscures genuine sustainability assessments and hinders meaningful industry progress.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Sustainability Initiatives in the Fashion Industry
This paper examines sustainability efforts in the fashion industry, where synthetic textiles are a major source of microplastic fiber pollution during washing. It reviews industry initiatives and consumer behavior changes aimed at reducing environmental impacts, including microfiber shedding.
SUSTAINABLE FASHION INDUSTRY: Why do we need a switch towards conscious consumption?
This thesis examines the fashion industry's environmental and social harms, including its significant contribution to microplastic pollution through synthetic textile washing, and argues for a shift toward more conscious consumer behavior. Fast fashion is one of the largest sources of synthetic microfibers entering waterways globally.
Environmental Pollution by the Fast Fashion: Current Status and Prospects
This review examines the environmental footprint of fast fashion — mass clothing production that generates enormous textile waste, synthetic fiber shedding, and water pollution. It is relevant to microplastics because synthetic garment washing is one of the largest sources of microfiber pollution entering waterways, though the paper focuses on industry-level sustainability responses rather than quantifying microplastic release specifically.
A Review of Sustainability Standards and Ecolabeling in the Textile Industry
This review examines sustainability standards and eco-labels in the textile industry, which is a major source of microplastic pollution through synthetic fiber shedding during manufacturing and washing. The authors found that while many eco-labels exist, they vary widely in rigor and often do not specifically address microplastic release. Stronger and more consistent standards are needed to reduce the textile industry's contribution to microplastic contamination in waterways and the environment.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.
Media Coverage of Sustainable Fashion: a Linguistic Perspective
This linguistic analysis examines how media coverage frames sustainable fashion, finding that despite growing attention to environmental issues in the fashion industry, there remains a significant gap between theoretical discourse and practical implementation of sustainable practices.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
Towards Sustainable Textiles for a Safer Planet: Main Topics
This review critically examines sustainability claims in the textile industry, arguing that despite advances in fiber development and recycling, true sustainability requires addressing microplastic shedding, energy use, and resource depletion throughout the full textile lifecycle. The authors distinguish between genuine sustainability and greenwashing.
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
Sustainability Challenges in the Fashion Industry: Managing Waste and Ethical Labor Practices
Despite its title referencing microplastics, this paper studies sustainability challenges in the fast fashion industry — not microplastic pollution specifically. It examines consumer behavior, ethical labor practices, textile waste management, and greenwashing, with no substantive focus on microplastic fiber emissions or health impacts. It is not directly relevant to microplastic science.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Corporate Social Responsibility In The Apparel Industry: A Multiple Case Study Analysis
This thesis reviewed corporate social responsibility reporting in the apparel industry, examining how clothing brands communicate their environmental and social commitments. Since synthetic textiles shed microplastic fibers during washing, the apparel industry's environmental responsibility is directly relevant to reducing microplastic pollution.
Life cycle assessment in fashion industry: a systematic review
This systematic review of life cycle assessments in the fashion industry (2010-2024) found persistent methodological inconsistencies that undermine the reliability of sustainability claims. The review identifies microplastic emissions from textiles as a growing but poorly incorporated impact category, highlighting a gap in understanding the full environmental footprint of clothing.
Sustainability trends and gaps in the textile, apparel and fashion industries
Researchers conducted a 20-year systematic review of sustainability in the fashion and textile industry, identifying consumer behavior, circular economy practices, and supply chain transparency as the three main research themes. The review highlights that synthetic textile fibers — a major source of microplastic pollution — are embedded in a complex industry that still lacks coherent sustainability standards across its global supply chains.
Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions
This study examined how different actors in the fashion industry make sustainability decisions, noting that the industry is responsible for an estimated 20-35% of microplastics in the ocean from synthetic fiber shedding. The study explores how manufacturers, retailers, and consumers can be influenced to make more environmentally responsible choices.
The Global Clothing Oversupply: An Emerging Environmental Crisis
This study examines how the global fast fashion industry drives environmental damage through massive overproduction and rapid disposal of clothing, which contributes to microfiber pollution and textile waste. Researchers surveyed consumers and found growing awareness of sustainability issues but a gap between awareness and purchasing behavior. The study advocates for greater traceability in clothing supply chains and a shift toward more sustainable business practices.
Standards of sustainability in the fashion industry
This review examines sustainability standards in the fashion industry, which accounts for 10% of global carbon emissions, significant water use, and over 85% of textiles going to landfill annually, and explores how washing synthetic clothing releases microplastics into waterways. The authors assess regulatory frameworks, voluntary standards, and the gap between the industry's environmental impact and current sustainability commitments.