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61,005 resultsShowing papers similar to Green Marketing, Lifestyle, and the Purchase Intention of Bottled Water among Generation Z
ClearImpact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Level of Awareness of Microplastics Among Generation Z
A mixed-methods survey and interview study found that Generation Z has moderate awareness of microplastics as an environmental issue but limited understanding of specific sources, health effects, and personal mitigation behaviors.
Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity
Researchers investigated how green brand knowledge and attitudes toward eco-friendly brands influence purchase intention for Corkcicle reusable tumblers among environmentally conscious Gen Z consumers, with brand equity serving as a mediating variable in the sustainable consumer behavior model.
Environmental Awareness of Generations and Sustainable Product Development: The Way towards a Green Future
Researchers surveyed 427 residents of the Northern Great Plain region of Hungary to examine generational and gender differences in environmental awareness, focusing on Generation Z compared to Generations X and Y. Generation Z ranked selective waste collection and reduced plastic use highly on a Likert scale, with women showing stronger pro-environmental orientations than men within the cohort.
Sustainable Choices: Understanding Gen Z’s Attitude and Intentions towards Green Products
Researchers surveyed consumers including Generation Z and higher-educated adults to examine how environmental concern, green product expectations, awareness of consequences, responsibility attribution, and personal norms jointly shape attitudes and purchase intentions toward eco-friendly products. The structural model reveals that personal norms and attitude are the strongest proximal predictors of sustainable purchasing behavior.
Determinants of single-use plastic bottled water consumption among university students: a cross-sectional study
A survey of university students found that convenience, habit, and accessibility were the primary drivers of single-use plastic bottled water consumption, with environmental knowledge having limited influence on behavior, suggesting that structural changes rather than awareness campaigns are needed to reduce plastic bottle use.
The Impacts of Environmental Knowledge on Aqua Product Purchase: The Role of Environmental Concerns
Researchers examined how environmental knowledge and environmental concerns influence bottled water purchasing behavior among residents of Bandung, Indonesia, focusing on the Aqua brand as a proxy for plastic-packaged aqua products. Results indicate that stronger environmental awareness correlates with altered purchase decisions, highlighting the role of consumer education in reducing plastic consumption.
Drivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
GenZs environmental attitudes and ecology behavior nexus: Urgent education message
Researchers examined the environmental attitudes and ecological behaviors of Generation Z high school and undergraduate students. The study suggests that environmental education in schools is critical for reducing plastic litter pollution, which the authors identify as potentially one of the most significant health challenges of the 21st century.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Keep Your Litter in the Loop: Predicting Generation Z’s Intention to Recycle Single-use Plastic Waste
Researchers investigated the factors predicting Generation Z's intention to recycle single-use plastic waste in Indonesia, examining how government policy awareness, social movement influence, and behavioral determinants shape recycling intentions among young consumers amid growing plastic waste challenges.
The Impact of Packaged Drinking Water on Consumer Health, Environment, and Market Trends
This report examines the health, environmental, and market dimensions of packaged drinking water, reviewing evidence on microplastic contamination and chemical leaching from plastic packaging alongside marketing practices and regulatory frameworks. It finds significant consumer health and environmental concerns and identifies gaps in regulatory oversight of the bottled water industry.
The Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator
This study examined the relationship between green marketing mix elements and consumer purchasing decisions, finding that environmental messaging around product, price, place, and promotion influences buying behavior. The results suggest green marketing strategies can help align business practices with environmental sustainability goals.
Global Bottled Water Industry: A Review of Impacts and Trends
This review assessed the global bottled water industry's environmental and social impacts, examining trends in consumption, plastic waste generation, and the implications for water resource management and sustainability.
The Strategy To Increase The Purchase Intention Of Unpacked Products
This marketing study examined consumer intentions to purchase unpackaged refill products as a green purchasing behavior. Reducing plastic packaging is a key strategy for decreasing the plastic waste that eventually breaks down into environmental microplastics.
Assessment of Risk Perception on Microplastics Pollution in Drinking Water Sources
Researchers surveyed higher education students to assess their risk perception of microplastic pollution in drinking water sources and measured relationships between perception, concern, and behavioral intention to reduce plastic use. The study aimed to identify knowledge gaps and inform awareness campaigns targeting informed plastic reduction behavior among young adults.
Self-Reported Consumption of Bottled Water v. Tap Water in Appalachian and Non-Appalachian Kentucky
Not relevant to microplastics — this study examines self-reported bottled water versus tap water consumption preferences among Appalachian Kentuckians, focusing on public trust in drinking water rather than microplastic contamination.
Environmental Attitudes and Consumer Preference for Environmentally-friendly Beverage Packaging: the Role of Information Provision and Identity Labeling in Influencing Consumer Behavior
Researchers found that consumers are willing to pay a premium for beverages in environmentally friendly packaging made from post-consumer recycled materials, with environmental information labels and green identity claims having synergistic effects on willingness to pay.
Consumers’ perceptions and willingness to pay for a hypothetical microplastics-free labelled bottled water: an empirical study in Italy
Researchers surveyed 344 Italian consumers and found that awareness of microplastics in bottled water, pro-environmental attitudes, and health concerns all increased people's willingness to pay a premium for water labeled "microplastic-free." However, price sensitivity remained a strong barrier, suggesting that microplastic-free products must be priced carefully to reach mainstream markets.
Assessing exposure of the Australian population to microplastics through bottled water consumption
Researchers analyzed 16 brands of bottled water sold in Australia and found microplastics present across all samples tested. The study identified polyethylene, polypropylene, and polystyrene particles, with concentrations varying between brands and water sources. The findings provide the first assessment of microplastic exposure through bottled water consumption for the Australian population and raise questions about the safety of this common drinking water source.
Differences in Perception of Sustainability and Purchase Intention of The Fashion Industry
Researchers surveyed 153 respondents from Generation Z and Millennials to examine gender and generational differences in sustainability perceptions and purchase intentions in the fashion industry, finding that females showed significantly higher sustainability awareness and involvement, while no significant generational difference was detected, in the context of fashion's growing microplastic pollution and textile waste problems.
A Comparative Study About the Amount of Microplastic in Polyethylene Terephtalate (pet) Drinking Water That Was Exposed and Not Exposed by Sun at Environmental Health Laboratory of Poltekkes Kemenkes Semarang at the Year 2020
Researchers compared the amount of microplastics released from different brands and conditions of PET water bottles, finding that UV exposure and bottle age affect how many particles leach into the water. This study highlights bottled water as a direct route of microplastic ingestion for consumers.
Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen
This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.
Microplastic as an written composition in bottled water: Implications for waste management
This study characterized microplastic contamination in bottled water, identifying common polymer types and particle sizes and discussing implications for waste management and the effectiveness of current filtration in bottling facilities.