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61,005 resultsShowing papers similar to Possibilities of Legal Mechanisms to Counteract Greenwashing to Achieve the Principles of Sustainable Development
ClearThe fight against greenwashing in the European Union
This article analyzes European Union policy tools for combating greenwashing — the practice of companies falsely claiming environmental benefits — within the framework of the European Green Deal. Effective anti-greenwashing regulation is important for ensuring that plastic pollution reduction claims by companies are genuine and verifiable.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Addressing the Sustainability Conundrums and Challenges within the Polymer Value Chain
This review critically examines sustainability challenges across the polymer value chain, including misconceptions about biobased and biodegradable plastics. Researchers analyze the emergence of bioplastics, compare plastic products against their alternatives, and assess greenwashing in the fashion industry. The study highlights the growing importance of addressing microplastics contamination and urges the research community to scrutinize superficial sustainability claims.
Stability in the heart of chaos; (Un)sustainable refrains in the language of climate crisis
This conceptual paper examines how the word "sustainability" has become overused in environmental education and marketing, potentially creating a false sense of progress while harmful practices continue. While not directly about microplastics, the critique is relevant because many plastic products are marketed as "sustainable" without addressing the microplastic pollution they generate. The paper calls for more radical approaches to environmental education rather than relying on sustainability as a feel-good label.
Biodegradable plastics: Green hope or greenwashing?
This review examines biodegradable plastics and their limitations, finding that many do not break down effectively under real-world environmental conditions and may still fragment into microplastics. The authors caution that biodegradable plastics should not be viewed as a simple solution to plastic pollution without better standards and end-of-life infrastructure.
The Ephemeral Term “Sustainable Development” in Current EU Policies
Not relevant to microplastics — this policy analysis paper examines how the term 'sustainable development' is used inconsistently and with contradictory meanings across current European Union policies, using textual and conceptual review methods.
Environmentalism or greenwashing? Responses of South African value chain actors to plastic straw marine pollution
This study examined how South African businesses across plastic-related supply chains are responding to public pressure about marine plastic pollution, finding a mix of genuine environmental action and greenwashing. The study highlights the gap between corporate promises to reduce plastic pollution and meaningful reduction in the plastics that become marine microplastics.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Trend analysis of sustainability claims in meat and dairy product launches (2004–2023): a case study of the UK, the USA, and China
Despite its title referencing sustainability and meat and dairy products, this paper studies trends in sustainability marketing claims on food product labels across the UK, USA, and China from 2004 to 2023 — not microplastic pollution. It examines which types of "green" claims have grown fastest in food product launches, and is not relevant to microplastics or human health.
Towards Sustainable Textiles for a Safer Planet: Main Topics
This review critically examines sustainability claims in the textile industry, arguing that despite advances in fiber development and recycling, true sustainability requires addressing microplastic shedding, energy use, and resource depletion throughout the full textile lifecycle. The authors distinguish between genuine sustainability and greenwashing.
Sustainability Schemes in the Cosmetic Industry: Scope, Credibility, and Value Chain Coverage
Despite its title referencing sustainability schemes in cosmetics, this paper studies the credibility and coverage of 24 eco-certification labels used in the cosmetics industry — not microplastic pollution. It examines gaps in lifecycle coverage and greenwashing risks within certification schemes and is not relevant to microplastics or human health.
The role of sustainable packaging in reducing environmental pollution
This review examines how sustainable packaging — using biodegradable materials, reducing excess packaging, and improving recyclability — can reduce environmental pollution. The paper evaluates different sustainable packaging strategies and their effectiveness at reducing plastic waste, which is the primary source of microplastic pollution.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Tracing Fiber Sustainability
This review examines the sustainability claims surrounding textile fiber production in the fashion industry, addressing widespread consumer misconceptions and greenwashing practices that misrepresent the environmental impact of various fiber types. The authors analyze how misleading environmental labeling — particularly for synthetic fibers that shed microplastic particles during use and washing — obscures genuine sustainability assessments and hinders meaningful industry progress.
Is There Hope to Switch Traditional Plastics into Sustainable?
This review paper examines whether traditional petroleum-based plastics can realistically be replaced by more sustainable alternatives, surveying developments in bioplastics, biodegradable polymers, recycling technologies, and regulatory shifts. It concludes that while promising innovations exist — from renewable-source plastics to circular economy strategies — significant technical and economic hurdles remain before sustainable plastics can fully displace conventional ones. The paper is relevant to microplastic pollution as a systemic solution-oriented overview of how to reduce plastic waste at its source.
Sustainability Practices: Implementing Green Marketing through Eco-Friendly Packaging to Minimize Negative Impacts on the Environment (Case Study: PT. Sinar Sosro Ungaran)
This case study examined green marketing practices and eco-friendly packaging implementation at PT Sinar Sosro Ungaran, analyzing how sustainable packaging strategies reduce microplastic pollution and greenhouse gas emissions while maintaining business viability.
Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight
This study analyzed how greenwashing affects corporate financial performance and reputation, finding that deceptive environmental marketing can provide short-term benefits but exposes companies to regulatory and reputational risks, and recommends enhanced oversight frameworks.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
Researchers tested whether consumers could correctly identify genuine eco-friendly fashion versus greenwashing based on product color and price, finding that people were reliably misled by green-colored or high-priced items regardless of their actual environmental status. The results call for stronger government regulations in consumer markets to prevent deceptive eco-labeling.
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
eLife Cycle Assessment (LCA) of Plastic Products to Support the Sustainable Develepment Goals/SDGS in Indonesia: Literature Review
This literature review examines the application of life cycle assessment (LCA) to evaluate the environmental impacts of plastic products in Indonesia, in the context of national sustainable development goals. LCA can identify stages in a plastic product's lifecycle that generate the most pollution, including microplastic-generating degradation during use and disposal.
Strategies and technologies for sustainable plastic waste treatment and recycling
This review covers current and emerging methods for recycling and treating plastic waste to reduce environmental pollution. The authors emphasize that improperly managed plastics break down into microplastics that contaminate ecosystems, and they evaluate strategies including chemical recycling, biodegradation, and energy recovery as more sustainable alternatives to landfilling.