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61,005 resultsShowing papers similar to Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
ClearExploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
Sustainability of Second-Hand Fast Fashion: Sentiment and Content Analysis on Consumer Attitudes on Social Media
This paper is not about microplastics — it analyzes consumer sentiment on social media toward second-hand fast fashion resale platforms and whether they are perceived as genuinely sustainable.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.
A Study on the Awareness and Perception towards Sustainable Fashion
This paper is not directly relevant to microplastics; it surveys university students' awareness and attitudes toward sustainable fashion and the broader environmental impacts of the textile industry, including waste and water contamination.
Sustainability Initiatives in the Fashion Industry
This paper examines sustainability efforts in the fashion industry, where synthetic textiles are a major source of microplastic fiber pollution during washing. It reviews industry initiatives and consumer behavior changes aimed at reducing environmental impacts, including microfiber shedding.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Natural and Sustainable? Consumers’ Textile Fiber Preferences
Researchers surveyed Norwegian consumers and found a strong preference for natural over synthetic textile fibers, contradicting sustainability tool ratings, while also finding that perceptions of fiber sustainability were negatively correlated with willingness to reduce clothing consumption.
The Influence of Perceived CSR Authenticity on Perceived Brand Loyalty Through Perceived Brand Authenticity in the Fast Fashion Industry
This study examined how perceived authenticity of corporate social responsibility (CSR) programs influences brand loyalty in the fast fashion industry. Consumers who believed a brand's sustainability efforts were genuine showed higher loyalty. The findings are relevant to plastic pollution because authentic sustainability commitments in fast fashion could reduce synthetic textile fiber production and the associated microplastic contamination of waterways.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Trends and Gaps in Sustainable Fashion Research: a Bibliometric Analysis
Researchers conducted a bibliometric analysis of 764 sustainable and fast fashion articles published between 2007 and March 2025 using Web of Science, applying co-citation, co-occurrence, and clustering techniques to map thematic trends, finding rapid research growth after 2015 and accelerated output post-2020 across environmental science, business, consumer studies, and textile engineering.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Corporate Social Responsibility In The Apparel Industry: A Multiple Case Study Analysis
This thesis reviewed corporate social responsibility reporting in the apparel industry, examining how clothing brands communicate their environmental and social commitments. Since synthetic textiles shed microplastic fibers during washing, the apparel industry's environmental responsibility is directly relevant to reducing microplastic pollution.
Sustainability Challenges in the Fashion Industry: Managing Waste and Ethical Labor Practices
Despite its title referencing microplastics, this paper studies sustainability challenges in the fast fashion industry — not microplastic pollution specifically. It examines consumer behavior, ethical labor practices, textile waste management, and greenwashing, with no substantive focus on microplastic fiber emissions or health impacts. It is not directly relevant to microplastic science.
Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions
This study examined how different actors in the fashion industry make sustainability decisions, noting that the industry is responsible for an estimated 20-35% of microplastics in the ocean from synthetic fiber shedding. The study explores how manufacturers, retailers, and consumers can be influenced to make more environmentally responsible choices.
Avoiding synthetic fibres by choice: Strategies employed by businesses and their policy recommendations
Researchers interviewed fifteen companies actively working to avoid or reduce synthetic fibre content in their products, identifying strategies including wool and cotton specialisation, plastic-free brand identities, and supply chain redesign, alongside policy recommendations for reducing synthetic textile production at scale.
Sustainable Fashion
This review of sustainable fashion examines how the textile industry's shift to fast fashion has accelerated environmental damage, including the shedding of synthetic microfibres — a major source of microplastic pollution in waterways — and argues that circular production models and consumer behaviour change are needed to reduce the industry's footprint. The paper is relevant because textile microfibres are among the most commonly detected microplastics in marine and freshwater environments.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.
Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review
A systematic literature review of 100+ studies on recycled textiles and circular fashion found that consumers generally hold positive attitudes toward sustainability benefits but are deterred by perceived quality risks, with emotional and functional value perceptions varying by product type.
Socially Responsible Fashion Practice: Looking Good and Feeling Good
This brief overview explores the concept of socially responsible fashion, focusing on how consumers balance looking stylish with making more sustainable clothing choices. It is a consumer behavior study not related to microplastics science.
From Simplistic to Systemic Sustainability in the Textile and Fashion Industry
This paper is not about microplastic pollution. It examines sustainability challenges in the textile and fashion industry, arguing that current approaches are simplistic and insufficient. It proposes systemic solutions focused on circular value retention and sufficiency-based consumption to address waste, resource depletion, and pollution from fast fashion.
Environmental Management and Its Impact on CSR Activities in the Field of Sustainable Development
This is a corporate social responsibility and sustainability study focused on the textile and clothing industry's environmental management practices; it is not a microplastics research paper.
Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness
This quantitative study examined how social media marketing, celebrity endorsements, and electronic word-of-mouth influence online repurchasing intentions in the apparel industry. The research provides insights for fashion brands seeking to retain customers in digital channels, relevant to understanding consumption patterns driving fast fashion and textile waste.
A Systematic Review of Sustainable Sportwear Consumption in Indonesia : Trend and Future Direction
Despite its classification in this database, this systematic review examines sustainable sportswear consumption trends in Indonesia — not microplastic research. Indonesian consumers are gradually shifting toward eco-friendly products, but barriers including limited awareness, higher costs, and low market penetration of sustainable brands persist.