Papers

20 results
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Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia

Researchers measured the effects of environmental education, consumer awareness, and environmentally friendly purchasing intentions on pro-environmental behavior, using structural equation modeling on survey data. Environmental education indirectly improved behavior through increasing awareness and purchase intention, suggesting that educational interventions are most effective when paired with behavioral prompts.

2024 West Science Social and Humanities Studies 5 citations
Article Tier 2

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

This study explored why Indonesian young adult consumers choose sustainably packaged food and beverage products, identifying environmental awareness and product value as key drivers of purchasing decisions.

2024 Journal of Marketing Innovation (JMI) 6 citations
Article Tier 2

Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.

2023 International Journal of Management Technology and Social Sciences 7 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Article Tier 2

Estimating Willingness to Pay for Switching to Bring Shopping Bags in Vietnam

Researchers surveyed Vietnamese consumers' willingness to pay plastic bag fees that would encourage them to bring reusable bags. Structural equation modeling showed that environmental literacy and positive attitudes toward sustainability significantly predicted willingness to pay. The findings suggest that combining education with economic incentives can shift consumer behavior toward reducing plastic bag use.

2023 Journal of the Faculty of Agriculture Kyushu University 1 citations
Article Tier 2

A Study on The Impact of Green Cosmetic, Personal Care Products, And Their Packaging on Consumer’s Purchasing Behavior in Luzon, Philippines

Researchers used structural equation modeling to investigate factors affecting Filipino consumers' purchasing behavior toward green cosmetics, personal care products, and their packaging in Luzon, Philippines. The study found that product pricing and quality were the primary drivers of purchasing decisions, while also identifying the roles of environmental awareness, social media influence, and product availability.

2023 5 citations
Article Tier 2

Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour

This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.

2023 Aptisi Transactions On Technopreneurship (ATT) 19 citations
Article Tier 2

Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis

Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.

2024 Discover Sustainability 1 citations
Article Tier 2

Sustainable Choices: Understanding Gen Z’s Attitude and Intentions towards Green Products

Researchers surveyed consumers including Generation Z and higher-educated adults to examine how environmental concern, green product expectations, awareness of consequences, responsibility attribution, and personal norms jointly shape attitudes and purchase intentions toward eco-friendly products. The structural model reveals that personal norms and attitude are the strongest proximal predictors of sustainable purchasing behavior.

2025 Journal of Informatics Education and Research
Article Tier 2

Analysis of Factors of Single-Use Plastic Avoidance Behavior for Environmental Sustainability in China

A structural equation modeling study of 421 Chinese respondents found that attitude, perceived behavioral control, and policy intervention significantly influenced single-use plastic avoidance behavior, mediated by behavioral intentions and plastic-related environmental concerns.

2023 Processes 17 citations
Systematic Review Tier 1

A Systematic Review of Consumer Perception: Factors Affecting Green Shopping Bags

This systematic review examines what drives consumers to choose reusable shopping bags over plastic ones. Understanding these factors helps reduce plastic bag waste at the source, which is important because plastic bags are a major contributor to microplastic pollution as they break down in the environment.

2023 International Journal of Applied Engineering and Management Letters 7 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka

Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.

2025 Sri Lanka Journal of Management Studies
Article Tier 2

Green Cosmetics in Indonesia: Unraveling Attitude-behavior Gap and Gender Moderation

Researchers examined the attitude-behavior gap in green cosmetics purchasing among 310 Indonesian consumers using Structural Equation Modeling, analyzing the relationships among attitudes, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and actual behavior, with gender as a moderating variable. The study found that positive attitudes toward green cosmetics do not consistently translate into purchasing behavior, and identified gender as a significant moderator in this relationship.

2023 Jurnal Aplikasi Manajemen 3 citations
Article Tier 2

Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value

This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.

2024 Ilomata International Journal of Social Science 2 citations
Article Tier 2

Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable

Researchers found that environmental concern, attitude, and perceived behavioral control positively influenced consumers' intention to purchase green skincare products in Jakarta, with purchase intention serving as a significant mediator between these factors and actual buying behavior.

2022 Jurnal Ilmiah Manajemen dan Bisnis 20 citations
Article Tier 2

Factors Related to Reducing The Use of Plastic Bags in Kabupaten Bekasi

This Indonesian survey study examined the factors that influence whether people in Bekasi Regency reduce their use of plastic bags, finding that knowledge, attitudes, and access to alternatives were key predictors. Reducing single-use plastic bag consumption is important for limiting the amount of plastic that fragments into microplastics in the environment. The paper provides insights for designing behavior-change interventions aimed at plastic pollution reduction.

2021 Muhammadiyah International Public Health and Medicine Proceeding
Article Tier 2

The influence of attitude on green-cosmetics purchase intention (pi) in central Kerala

Researchers surveyed 387 consumers of green cosmetics across three districts in Kerala, India, using a Structural Equation Model (SEM) to assess how environmental knowledge, environmental concerns, subjective norms, online accessibility, and greenwashing perceptions influence purchase intention for eco-friendly cosmetic products.

2024 THE SCIENTIFIC TEMPER
Article Tier 2

The Impacts of Environmental Knowledge on Aqua Product Purchase: The Role of Environmental Concerns

Researchers examined how environmental knowledge and environmental concerns influence bottled water purchasing behavior among residents of Bandung, Indonesia, focusing on the Aqua brand as a proxy for plastic-packaged aqua products. Results indicate that stronger environmental awareness correlates with altered purchase decisions, highlighting the role of consumer education in reducing plastic consumption.

2024 Journal of System and Management Sciences