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61,005 resultsShowing papers similar to Harnessing Digital Platforms for Sustainable Marketing: Strategies to Reduce Single-Use Plastics in Consumer Behaviour
ClearA Study On Creating Awareness Of Plastic Usage To Promote Sustainable Practices For A Greener Future
This study examines educational interventions and awareness campaigns aimed at reducing plastic consumption and promoting sustainable practices, evaluating their effectiveness in shifting public attitudes and behaviors toward a lower-plastic future.
Investigating sustainable consumption practices: a case of single-use plastics in online food delivery market, Thailand
Researchers surveyed Thai online food delivery users and found that COVID-19 increased single-use plastic waste dramatically, with consumers torn between health safety and environmental concerns. Online food delivery platforms are one of the fastest-growing sources of single-use plastic packaging that contributes to microplastic pollution.
Do Social Media Posts Influence Consumption Behavior towards Plastic Pollution?
Researchers surveyed 213 individuals to assess how social media posts influence consumer behavior toward plastic pollution, finding that information campaigns on social media can shift attitudes and reduce plastic consumption intentions.
Current state and research directions for disposable versus reusable packaging: A systematic literature review of comparative studies
This systematic review of 91 studies compares disposable and reusable packaging for food, beverages, and e-commerce, finding that sustainability outcomes depend heavily on context and that no single packaging type is universally superior.
Mezcla de mercadotecnia aplicada a la reducción de desechos plásticos
This paper applies marketing mix principles to behavior change strategies aimed at reducing plastic waste, examining how communication and incentive design can shift consumer choices. Marketing strategies that promote plastic reduction can decrease the amount of plastic that eventually enters environments and fragments into microplastics.
Public Attention Formation in the "Diet Kantong Plastik" Social Movement
This qualitative study examines how Indonesia's Plastic Bag Diet Movement used social media to build public attention for reducing plastic use, finding that consistent, informative messaging and strategic timing helped grow the campaign's reach. The research suggests that digital advocacy can effectively raise environmental awareness but must also close the gap between awareness and individual action.
Single use plastic usage in the Maldives: Knowledge, practice and attitude
Researchers surveyed single-use plastic consumption patterns, knowledge levels, and consumer attitudes in the Maldives using questionnaires, finding significant knowledge gaps about single-use plastics and concerns about tap water confidence in a small island nation facing severe solid waste management pressures.
A multi-stakeholder, multi-sectoral approach to a circular plastic economy in Eastern Africa
Researchers examined multi-stakeholder efforts toward a circular plastic economy in East Africa through in-depth interviews and focus group discussions with researchers, entrepreneurs, investors, and policymakers. The study finds that collaborative synergy across sectors and digital innovations are critical enablers for overcoming barriers and changing consumer and producer attitudes in the transition away from single-use plastics.
Gaps between Attitudes and Behavior in the Use of Disposable Plastic Tableware (DPT) and Factors Influencing Sustainable DPT Consumption: A Study of Hong Kong Undergraduates
Researchers surveyed attitudes and actual behaviors toward disposable plastic tableware use in Hong Kong, finding significant gaps between stated environmental concerns and purchasing behavior that were amplified by the COVID-19 takeaway food surge, and analyzing barriers to behavioral change.
An integrated approach to managing single-use-plastics
This study presents an integrated policy and management approach to reducing single-use plastic consumption, examining how poor regulation and overreliance on single-use plastics have strained landfills, harmed food chains, and impacted tourism. The authors review responses from G7, G20, BRICS, and UN bodies and propose coordinated strategies for transitioning toward more sustainable plastic management.
Enhancing marine citizenship as a strategy to promote the reduction of single-use plastics consumption in different cultures
Researchers studied single-use plastic (SUP) consumption behaviors and the concept of 'marine citizenship' — personal responsibility for ocean health — across different national cultures to evaluate whether promoting marine citizenship can reduce SUP use and drive adoption of sustainable alternatives. The study examined how cultural context shapes the effectiveness of marine citizenship-based intervention strategies for reducing plastic pollution at the consumer level.
A systematic literature review of voluntary behaviour change approaches in single use plastic reduction
This systematic review examines efforts to voluntarily reduce single-use plastic consumption through behavior change rather than legislation. The research finds that while government bans on plastics are effective, voluntary approaches that respect individual choice can also make a difference. Understanding what motivates people to reduce plastic use is key to tackling the microplastic pollution problem at its source.
Life Cycle Assessment of Selected Single-Use Plastic Products towards Evidence-Based Policy Recommendations in Sri Lanka
Researchers applied life cycle assessment to common single-use plastic products in Sri Lanka, quantifying their environmental impacts across production to disposal and providing evidence-based recommendations to guide national plastic pollution policy.
A Systematic Review on Knowledge, Attitude and Practices towards Single-Use Plastic
This systematic review examines what people know and think about single-use plastics and whether that knowledge changes their behavior. Understanding public attitudes toward disposable plastic is important because single-use items are a primary source of the plastic waste that breaks down into the microplastics now found in human blood, organs, and food.
Digitally enabled business models for a circular plastic economy in Africa
Researchers explored how digital technologies are enabling circular economy business models for plastic waste management across African retailing and distribution systems. Drawing on focus group discussions and interviews with frontline organizations, the study examined the impact of digital innovations on plastic waste collection, sorting, and recycling. The findings highlight how digital tools can complement ecological goals by creating economic incentives for managing plastic waste in developing economies.
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
Not relevant to microplastics — this survey examines Czech consumer attitudes toward sustainable products, exploring the gap between professed environmental values and actual purchasing behavior, and the challenges of green marketing communication.
Determinants of single-use plastic bottled water consumption among university students: a cross-sectional study
A survey of university students found that convenience, habit, and accessibility were the primary drivers of single-use plastic bottled water consumption, with environmental knowledge having limited influence on behavior, suggesting that structural changes rather than awareness campaigns are needed to reduce plastic bottle use.
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
Single-use Plastic: Reduce or Ignore
This Malaysian study examined public attitudes toward single-use plastic reduction through expert interviews, finding that while Malaysians are heavy users of single-use plastics, there is awareness of environmental harms. Addressing this gap between awareness and behavior change requires targeted public education and accessible alternatives to disposable plastic products.
A Field Experiment on Reducing Drinking Straw Consumption by Default
Researchers found that setting the default to not providing a plastic straw (requiring customers to actively request one) significantly reduced straw consumption compared to offering straws automatically. The study demonstrates that simple default-change nudges can meaningfully shift plastic use behaviors without requiring outright bans.
A Systematic Review On Consumer Behavior toward Plastic Consumption In Asian Countries
This systematic review summarizes research on consumer attitudes and behaviors toward plastic use across Asian countries. Understanding what drives people to use or avoid plastic products is important for reducing microplastic pollution at its source, since everyday plastic consumption is the upstream cause of the microplastic contamination found in our food, water, and bodies.
Sustainable management of drinking plastic straws is required to reduce plastic pollution: Are we using them more during COVID-19?
Researchers examined sustainable management approaches for single-use plastic drinking straws, finding that COVID-19 pandemic conditions increased plastic straw consumption alongside other pandemic-related plastic waste, underscoring the need for improved waste management policies.
Disruptive Communication as a Means to Engage Children in Solving Environmental Challenges: A Case Study on Plastic Pollution
This paper presents a case study using disruptive communication strategies to engage children in addressing plastic pollution through an interactive campaign. The study found that participatory, child-centered approaches were effective at building environmental awareness and motivating behavior change around plastic use. Engaging young people in plastic pollution solutions is important for long-term reduction in the plastic waste that generates microplastics.
From outbreak of COVID-19 to launching of vaccination drive: invigorating single-use plastics, mitigation strategies, and way forward
Researchers review how the COVID-19 pandemic and subsequent vaccination rollout dramatically increased single-use plastic consumption through PPE, medical devices, and e-commerce packaging, and recommend a stepwise management approach combining segregation, sterilization, technological innovation, and transition to biodegradable material alternatives.