Papers

61,005 results
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Article Tier 2

Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model

Not relevant to microplastics — this study uses behavioral theory to identify what motivates residents of Balikpapan, Indonesia to separate household waste, finding that accessible facilities and past behavior are the strongest drivers, with no direct connection to microplastic research.

2024 Indonesian Journal of Computing Engineering and Design (IJoCED) 2 citations
Article Tier 2

Students’ Attitudes and Perceptions Towards Plastics and Microplastics Pollution: Implications for Vietnam

This Vietnamese study applied the Theory of Planned Behavior to survey students' attitudes and intentions regarding plastic and microplastic pollution. Attitude was the strongest predictor of pro-environmental behavioral intention (β=0.411), suggesting that awareness and attitude change through education are more effective levers than appeals to subjective norms.

2025 VNU Journal of Science Legal Studies
Article Tier 2

Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour

Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.

2022 The Science of The Total Environment 48 citations
Article Tier 2

Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment

Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.

2022 Marine Pollution Bulletin 25 citations
Article Tier 2

Analyzing the Sociodemographic and Psychological Factors Influencing the Intention to Consume Single-Use Plastics Among University Students: A Cross-Sectional Quantitative Study

Researchers examined sociodemographic and psychological factors influencing single-use plastic consumption intentions among 125 Indonesian university students, finding that age, education level, and economic status all significantly predicted behavior, while personal beliefs were the dominant psychological predictor — integrating Theory of Planned Behaviour and Value-Belief-Norm frameworks.

2025 Jurnal Teknokes
Article Tier 2

Behavioral insights into reusable bag adoption: Evaluating the effectiveness of the theory of planned behavior in Lahore

Researchers investigated the behavioral determinants of reusable bag adoption over single-use plastic bags, using behavioral insights frameworks to evaluate the effectiveness of policy interventions and identify factors that drive sustained reuse rather than one-time uptake.

2024 Journal of Infrastructure Policy and Development
Article Tier 2

Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil

Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.

2025 Revista de Gestão Ambiental e Sustentabilidade 1 citations
Article Tier 2

Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen

This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.

2018 1 citations
Article Tier 2

Keep Your Litter in the Loop: Predicting Generation Z’s Intention to Recycle Single-use Plastic Waste

Researchers investigated the factors predicting Generation Z's intention to recycle single-use plastic waste in Indonesia, examining how government policy awareness, social movement influence, and behavioral determinants shape recycling intentions among young consumers amid growing plastic waste challenges.

2023 Psychological Research on Urban Society 4 citations
Article Tier 2

Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.

2023 International Journal of Management Technology and Social Sciences 7 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Article Tier 2

The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory

Researchers surveyed local tourists in Jeddah, Saudi Arabia to understand what drives intentions to reduce plastic waste on beaches. The study found that awareness of environmental consequences, social norms, and perceived behavioral control all positively influenced intentions to reduce plastic waste. Interestingly, personal attitude alone was not a significant predictor, suggesting that community influence and awareness campaigns may be more effective than individual mindset shifts.

2024 Sustainability 21 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

Predictive Power of Goal-striving Reasons for Self-reported and Actual Plastic Consumption

This psychology study examined whether people's reasons for reducing plastic use can predict their actual plastic consumption behavior. Understanding the psychological drivers of plastic reduction could inform more effective public communication campaigns about microplastic pollution.

2021 Humanities and Social Sciences
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

Factors affecting zero-waste behaviors: Focusing on the health effects of microplastics

Researchers surveyed 196 university students to assess how knowledge of microplastic health effects, COVID-19-era disposable use, and attitudes influenced zero-waste behaviors, finding that family type and usage of disposables were significant predictive factors. The study provides a behavioral foundation for developing health-communication programs that link microplastic awareness to waste reduction actions.

2022 1 citations
Article Tier 2

Effects of Romanian Student’s Awareness and Needs Regarding Plastic Waste Management

This paper is not relevant to microplastics; it surveys Romanian university students' awareness and environmental behaviors regarding general plastic waste management.

2023 Sustainability 11 citations
Article Tier 2

Assessment of Risk Perception on Microplastics Pollution in Drinking Water Sources

Researchers surveyed higher education students to assess their risk perception of microplastic pollution in drinking water sources and measured relationships between perception, concern, and behavioral intention to reduce plastic use. The study aimed to identify knowledge gaps and inform awareness campaigns targeting informed plastic reduction behavior among young adults.

2022 IOP Conference Series Earth and Environmental Science 1 citations
Article Tier 2

Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model

Researchers extended the Theory of Planned Behavior with expectancy theory and norm activation to identify factors driving urban residents' intention to sort garbage in China, finding that subjective norms, perceived behavioral control, and personal moral norms were the strongest predictors.

2021 Sustainability 29 citations
Article Tier 2

Is the public really concerned about microplastics? The importance of measuring everyday relevance and behavioral intentions as well as stated concern

Researchers surveyed over 2,200 citizens in Germany and Italy to examine whether public concern about microplastics translates into everyday relevance and behavioral change. While stated concern was high in both countries, most people reported thinking or talking about microplastics only rarely, though they still expressed willingness to take action to reduce exposure. The study found that both stated concern and everyday relevance mediated the link between knowledge about microplastics and intentions to change behavior.

2026 Journal of Environmental Psychology
Article Tier 2

Explicitly and Implicitly Measured Valence and Risk Attitudes Towards Plastic Packaging, Plastic Waste, and Microplastic in a German Sample

This psychology study measured both explicit and implicit attitudes toward plastic packaging and microplastics in German consumers, finding that people simultaneously appreciate the convenience of plastic while expressing concern about pollution. The gap between attitudes and behavior helps explain why plastic consumption continues despite public concern about microplastics.

2021 3 citations
Article Tier 2

Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior

This marketing research paper analyzes how 'micro-shaped' advertisements persuade consumers, using behavioral theory. The paper is not related to microplastics or environmental health.

2023 SHS Web of Conferences
Systematic Review Tier 1

A Systematic Review On Consumer Behavior toward Plastic Consumption In Asian Countries

This systematic review summarizes research on consumer attitudes and behaviors toward plastic use across Asian countries. Understanding what drives people to use or avoid plastic products is important for reducing microplastic pollution at its source, since everyday plastic consumption is the upstream cause of the microplastic contamination found in our food, water, and bodies.

2021 ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 6 citations
Article Tier 2

Investigating Employee Green Behavior through Perceived Organizational Support for the Environment in the Hotel Industry

This paper is not relevant to microplastics; it studies how organizational support for environmental practices influences employees' green behaviors in Bangladeshi hotels.

2023 Business Perspective Review 6 citations