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Papers
61,005 resultsShowing papers similar to Constructing the meaning of cultural keywords through argumentation: the case of ‘sustainable’ in fashion
ClearMedia Coverage of Sustainable Fashion: a Linguistic Perspective
This linguistic analysis examines how media coverage frames sustainable fashion, finding that despite growing attention to environmental issues in the fashion industry, there remains a significant gap between theoretical discourse and practical implementation of sustainable practices.
Corpus Analysis of the Language Around Sustainable Fashion
This linguistic study analyzes the vocabulary and discourse around sustainable fashion in English, documenting new terms that have emerged as environmental concerns have become central to conversations about the clothing industry.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Sustainable fashion in the English language mirror
Researchers examined the English-language terminology of sustainable fashion through critical eco-linguistics analysis, focusing on vocabulary and lexical structures used to describe ethical fashion, conscious fashion, animal rights, and thrifting. The study identified dominant word-forming patterns including V-ing process terms and 'non+N' coinages, documenting how media coverage of fashion sustainability has generated new eco-conscious terminology.
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
Sustainability of Second-Hand Fast Fashion: Sentiment and Content Analysis on Consumer Attitudes on Social Media
This paper is not about microplastics — it analyzes consumer sentiment on social media toward second-hand fast fashion resale platforms and whether they are perceived as genuinely sustainable.
Trends and Gaps in Sustainable Fashion Research: a Bibliometric Analysis
Researchers conducted a bibliometric analysis of 764 sustainable and fast fashion articles published between 2007 and March 2025 using Web of Science, applying co-citation, co-occurrence, and clustering techniques to map thematic trends, finding rapid research growth after 2015 and accelerated output post-2020 across environmental science, business, consumer studies, and textile engineering.
(Un)Sustainable transitions towards fast and ultra-fast fashion
Researchers developed a framework to analyze the sustainability tensions within the fashion industry, showing that while established brands are adopting green initiatives and new business models, the simultaneous rise of ultra-fast fashion is creating major negative environmental and social impacts that offset these gains. The study highlights the complexity of achieving genuine sustainability transitions in an industry driven by competing institutional pressures.
The Ephemeral Term “Sustainable Development” in Current EU Policies
Not relevant to microplastics — this policy analysis paper examines how the term 'sustainable development' is used inconsistently and with contradictory meanings across current European Union policies, using textual and conceptual review methods.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
SIGNALING SUSTAINABILITY IN FASHION PROCUREMENT : An Empirical Examination of Information Asymmetry and Firm Archetypes Using Signaling Theory
Researchers applied Signaling Theory to analyze how 225 fashion firms use sustainability signals such as certifications, audits, supplier codes of conduct, and traceability systems to reduce information asymmetry in procurement, finding that only 21% adopt costly, verifiable signals.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
This marketing study examines how sustainable social media content and brand identity affect consumer engagement with fashion brands. While not a science paper, consumer behavior toward sustainable fashion is relevant to demand for lower-microfiber synthetic textiles.
Analysis on the Sustainable Development Strategy of Fast Fashion Company
This study examines sustainable development strategies for global fast fashion companies, systematically analysing environmental and social challenges caused by the industry's resource-intensive and wasteful practices.
Can fashion be sustainable? Trajectories of change in organizational, products and processes, and socio-cultural contexts
This article provides a comprehensive framework for understanding sustainability in the fashion industry across three key dimensions: organizational change, innovation in products and processes, and socio-cultural transformation. Researchers analyzed how shifts in management practices, materials science, and consumer behavior collectively shape the industry's sustainability efforts. The study highlights that meaningful progress requires coordinated action across all three dimensions rather than isolated initiatives.
Consuming and retailing fashion: South Asian diaspora negotiating clothing practices, identities and community making in Glasgow
Not relevant to microplastics — this is a cultural anthropology study examining fashion retail practices and identity construction among South Asian diaspora communities in Glasgow.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Stability in the heart of chaos; (Un)sustainable refrains in the language of climate crisis
This conceptual paper examines how the word "sustainability" has become overused in environmental education and marketing, potentially creating a false sense of progress while harmful practices continue. While not directly about microplastics, the critique is relevant because many plastic products are marketed as "sustainable" without addressing the microplastic pollution they generate. The paper calls for more radical approaches to environmental education rather than relying on sustainability as a feel-good label.
Exploring young Australians’ understanding of sustainable and healthy diets: a qualitative study
Researchers explored young Australians' understanding of sustainable and healthy diets through qualitative interviews, finding significant barriers including limited food literacy, cost concerns, and confusion about what constitutes environmentally sustainable eating.
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
How Does Sustainable Halal Fashion Support the Slow Fashion Trends?
This paper is not about microplastics — it is a qualitative study exploring how sustainable halal fashion principles can reinforce the slow fashion movement, focusing on ethical consumption, local materials, and reduced textile waste.