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Papers
61,005 resultsShowing papers similar to Predicting green product consumption using theory of planned behavior and reasoned action
ClearDeterminants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
Researchers found that consumers' intentions to buy recycled footwear are shaped by environmental knowledge, sustainable label awareness, and social norms, with actual purchase behavior further driven by sustainable labeling and word-of-mouth, offering guidance for circular economy marketing.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior
Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment
Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.
Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen
This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.
Behavioral insights into reusable bag adoption: Evaluating the effectiveness of the theory of planned behavior in Lahore
Researchers investigated the behavioral determinants of reusable bag adoption over single-use plastic bags, using behavioral insights frameworks to evaluate the effectiveness of policy interventions and identify factors that drive sustained reuse rather than one-time uptake.
Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka
Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.
A Systematic Review of Consumer Perception: Factors Affecting Green Shopping Bags
This systematic review examines what drives consumers to choose reusable shopping bags over plastic ones. Understanding these factors helps reduce plastic bag waste at the source, which is important because plastic bags are a major contributor to microplastic pollution as they break down in the environment.
Drivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Exploring Domestic Precycling Behavior: A Social Identity Perspective
This study applied a social identity framework to understand precycling behavior — actions that prevent disposable food packaging waste before it is generated. Results suggest that group identity and perceived membership in environmentally conscious communities can meaningfully drive waste-reduction behavior.
From Thinking Green to Riding Green: A Study on Influencing Factors in Electric Vehicle Adoption
This paper is not about microplastic pollution. It studies what influences consumers to adopt electric vehicles, using surveys and behavioral psychology models. The findings focus on how social pressure and environmental concern shape EV purchase intentions.
Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions
Researchers applied an extended theory of planned behaviour framework to survey data from Ukraine and Poland, using structural equation modelling to examine how social responsibility, consumer innovativeness, and knowledge shape purchasing intentions for natural cosmetics.
Purchase intention toward sustainable masks after COVID-19: the moderating role of health concern
Researchers surveyed Korean consumers and found that health concerns about mask-related pollution and environmental knowledge both strengthen intentions to purchase sustainable masks, with value-belief-norm theory and planned behavior models successfully predicting pro-environmental purchasing decisions.
Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis
Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.
The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory
Researchers surveyed local tourists in Jeddah, Saudi Arabia to understand what drives intentions to reduce plastic waste on beaches. The study found that awareness of environmental consequences, social norms, and perceived behavioral control all positively influenced intentions to reduce plastic waste. Interestingly, personal attitude alone was not a significant predictor, suggesting that community influence and awareness campaigns may be more effective than individual mindset shifts.
Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness
Despite its title referencing packaging and recycling, this paper studies consumer recycling behavior among university students in Karachi, Pakistan — not microplastic pollution. It applies the Theory of Planned Behavior and Diffusion of Innovation theory to understand what drives recycling intentions, and is not directly relevant to microplastics or human health.
The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia
Researchers measured the effects of environmental education, consumer awareness, and environmentally friendly purchasing intentions on pro-environmental behavior, using structural equation modeling on survey data. Environmental education indirectly improved behavior through increasing awareness and purchase intention, suggesting that educational interventions are most effective when paired with behavioral prompts.
Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable
Researchers found that environmental concern, attitude, and perceived behavioral control positively influenced consumers' intention to purchase green skincare products in Jakarta, with purchase intention serving as a significant mediator between these factors and actual buying behavior.
Exploring the psychological antecedents of private and public sphere behaviours to reduce household plastic consumption
Researchers surveyed 648 people to understand what psychological factors drive different plastic-reduction behaviors — switching to plastic-free products, political activism, and supporting policy. Personal moral norms predicted all three types of action, while feeling personally capable was the strongest driver of purchase decisions, suggesting that reducing plastic use requires addressing both values and practical barriers.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.