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Papers
61,005 resultsShowing papers similar to Investigating purchase intention for skin care products in Bangladesh: The role of personal factors
ClearThe influence of attitude on green-cosmetics purchase intention (pi) in central Kerala
Researchers surveyed 387 consumers of green cosmetics across three districts in Kerala, India, using a Structural Equation Model (SEM) to assess how environmental knowledge, environmental concerns, subjective norms, online accessibility, and greenwashing perceptions influence purchase intention for eco-friendly cosmetic products.
Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable
Researchers found that environmental concern, attitude, and perceived behavioral control positively influenced consumers' intention to purchase green skincare products in Jakarta, with purchase intention serving as a significant mediator between these factors and actual buying behavior.
A Study on The Impact of Green Cosmetic, Personal Care Products, And Their Packaging on Consumer’s Purchasing Behavior in Luzon, Philippines
Researchers used structural equation modeling to investigate factors affecting Filipino consumers' purchasing behavior toward green cosmetics, personal care products, and their packaging in Luzon, Philippines. The study found that product pricing and quality were the primary drivers of purchasing decisions, while also identifying the roles of environmental awareness, social media influence, and product availability.
Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions
Researchers applied an extended theory of planned behaviour framework to survey data from Ukraine and Poland, using structural equation modelling to examine how social responsibility, consumer innovativeness, and knowledge shape purchasing intentions for natural cosmetics.
Green Cosmetics in Indonesia: Unraveling Attitude-behavior Gap and Gender Moderation
Researchers examined the attitude-behavior gap in green cosmetics purchasing among 310 Indonesian consumers using Structural Equation Modeling, analyzing the relationships among attitudes, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and actual behavior, with gender as a moderating variable. The study found that positive attitudes toward green cosmetics do not consistently translate into purchasing behavior, and identified gender as a significant moderator in this relationship.
Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka
Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.
Consumer Habits and Practices for Cosmetics: a Statistical Approach
Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.
Digital Marketers for Attitudes and Purchase Intentions Towards Modern Personalized Cosmetics, Impact of Manufacturing and Engineering Technology Management
This marketing study analyzed Thai women's online cosmetics purchasing behavior, finding that brand image, customer trust, and digital marketing all influence buying decisions. The study draws on survey data from 500 participants to help cosmetics companies understand the Thai e-commerce market.
Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour
This study surveyed Indonesian consumers to examine how consumption values including functional, social, and emotional dimensions influence green purchase intentions for sustainable fabric products, finding that multiple value types positively predict environmentally conscious buying behavior.
The Influence of Consumption Values on the Consumption Behaviour of Washing Machine among Housewives in Kulim, Kedah
Researchers surveyed 382 housewives in Kulim, Kedah, Malaysia to identify consumption values predicting washing machine purchasing behavior, finding that functional, conditional, social, and epistemic values together explained 30.8% of variance in consumption behaviour. The findings suggest that marketers and policymakers targeting appliance consumption in this demographic should emphasize functional and epistemic value dimensions.
The Impact of Brand Perception and Customer Satisfaction on Online Buying Behavior for Cosmetic Products: An Empirical Study of Female Consumers in Gujarat
Despite its title referencing cosmetic products, this paper studies online consumer purchasing behavior for cosmetics among female shoppers in Gujarat, India — not microplastic pollution. It examines how brand perception, customer satisfaction, and platform trust influence online buying decisions using structural equation modeling, and is not relevant to microplastics or human health.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Consumer Perception of Personal Care Products and Cosmetics on Health and Environmental Effects
A survey of 300 Sri Lankan consumers found that 48% selected personal care products based on evaluations, 34% were highly concerned about ingredients, and most disposal via washing contributed to microplastic-laden wastewater, with awareness of environmental impacts varying widely.
The impact of values and social norms on consumers’ intention to avoid cosmetics containing microplastics: The mediating role of risk perception and personal norm
This research examined how consumer risk perception of cosmetics containing microplastics, shaped by personal values and social norms, influences the intention to avoid such products. The model found that environmental concern and social norms were key drivers of avoidance behavior.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior
Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.
Choosing clean: Do Indian consumers intend to purchase microplastic-free personal care products
Researchers surveyed 375 Indian consumers to understand what drives their intention to buy personal care products free of microplastic microbeads, finding that moral values were the strongest predictor of eco-friendly purchasing intentions. Younger, female, and science-educated consumers were most supportive of microplastic regulations, while older consumers responded better to financial incentives — insights that can guide targeted awareness and policy campaigns.
Purchase intention toward sustainable masks after COVID-19: the moderating role of health concern
Researchers surveyed Korean consumers and found that health concerns about mask-related pollution and environmental knowledge both strengthen intentions to purchase sustainable masks, with value-belief-norm theory and planned behavior models successfully predicting pro-environmental purchasing decisions.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Knowledge and practice on green purchasing of personal care products among undergraduate students in Universiti Putra Malaysia
This survey studied how much university students in Malaysia know about environmentally friendly personal care products and whether knowledge influences purchasing behavior. Results revealed gaps between knowledge and practice, suggesting that education alone is insufficient to drive greener consumer choices.
Using Factor Analysis to Understand the Influence of Individual Perception on Plastic Waste Disposal
Researchers used factor analysis to identify the key influences on plastic waste disposal behavior among 360 randomly selected residents in three districts of Cape Coast Metropolis, Ghana. The most influential factors were inadequate municipal waste collection and lack of education (factor loadings of 0.84 and 0.82), followed by perceptions of plastic durability, distance to disposal infrastructure, and weak regulatory enforcement.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing
A survey of 850 Korean consumers in their 20s–30s found that emotional value was the strongest driver of circular fashion purchase intention across secondhand, upcycled, and recycled clothing, while economic risk was the most significant barrier.
Machine Learning Methods Analysis of Preceding Factors Affecting Behavioral Intentions to Purchase Reduced Plastic Products
Researchers applied machine learning to analyze factors preceding behavioral intentions related to environmental sustainability, using survey data and ML models to identify the most predictive variables. The ML approach outperformed conventional regression in capturing non-linear relationships between attitudes, norms, and behavioral intent toward pro-environmental actions.
Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis
Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.