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Papers
61,005 resultsShowing papers similar to Greenwashing and sustainable fashion industry
ClearThe Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.
Tracing Fiber Sustainability
This review examines the sustainability claims surrounding textile fiber production in the fashion industry, addressing widespread consumer misconceptions and greenwashing practices that misrepresent the environmental impact of various fiber types. The authors analyze how misleading environmental labeling — particularly for synthetic fibers that shed microplastic particles during use and washing — obscures genuine sustainability assessments and hinders meaningful industry progress.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Sustainability trends and gaps in the textile, apparel and fashion industries
Researchers conducted a 20-year systematic review of sustainability in the fashion and textile industry, identifying consumer behavior, circular economy practices, and supply chain transparency as the three main research themes. The review highlights that synthetic textile fibers — a major source of microplastic pollution — are embedded in a complex industry that still lacks coherent sustainability standards across its global supply chains.
(Un)Sustainable transitions towards fast and ultra-fast fashion
Researchers developed a framework to analyze the sustainability tensions within the fashion industry, showing that while established brands are adopting green initiatives and new business models, the simultaneous rise of ultra-fast fashion is creating major negative environmental and social impacts that offset these gains. The study highlights the complexity of achieving genuine sustainability transitions in an industry driven by competing institutional pressures.
Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands
Researchers investigated how sustainable social media content and brand identity affect consumer engagement in the fashion industry, finding that social media posts alone are insufficient to drive meaningful engagement without a coherent sustainable brand identity.
Media Coverage of Sustainable Fashion: a Linguistic Perspective
This linguistic analysis examines how media coverage frames sustainable fashion, finding that despite growing attention to environmental issues in the fashion industry, there remains a significant gap between theoretical discourse and practical implementation of sustainable practices.
Towards Sustainable Textiles for a Safer Planet: Main Topics
This review critically examines sustainability claims in the textile industry, arguing that despite advances in fiber development and recycling, true sustainability requires addressing microplastic shedding, energy use, and resource depletion throughout the full textile lifecycle. The authors distinguish between genuine sustainability and greenwashing.
Analysis on the Sustainable Development Strategy of Fast Fashion Company
This study examines sustainable development strategies for global fast fashion companies, systematically analysing environmental and social challenges caused by the industry's resource-intensive and wasteful practices.
Sustainability Challenges of the Textile Industry
This review examines the environmental, social, and economic sustainability challenges facing the global textile industry, including high water consumption, chemical pollution, labor exploitation, and the compounding effects of fast fashion on waste generation and resource depletion. The authors argue that addressing these interconnected challenges requires a multidimensional approach spanning supply chain transparency, regulatory reform, and shifts in consumer behavior.
Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions
This study examined how different actors in the fashion industry make sustainability decisions, noting that the industry is responsible for an estimated 20-35% of microplastics in the ocean from synthetic fiber shedding. The study explores how manufacturers, retailers, and consumers can be influenced to make more environmentally responsible choices.
Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
The Sustainable Fashion Communication Playbook - Shifting the narrative: A Guide to Aligning Fashion Communication to the 1.5-Degree Climate Target and Wider Sustainability Goals
This UN Environment Programme guide outlines principles for aligning fashion industry communications with 1.5°C climate targets and sustainability goals. It addresses greenwashing and provides practical guidance for honest sustainability messaging across the fashion supply chain.
Fundamental Challenges and Opportunities for Textile Circularity
Researchers conducted qualitative research with textile industry stakeholders to identify fundamental challenges in transitioning to a circular economy. The study highlights urgent needs including standardized definitions to prevent greenwashing, improved sorting and recycling systems for post-consumer textiles, and innovations in mechanical recycling to maintain material value and reduce environmental pollution from textile waste.
Greenwashing trong ngành đồ uống và thời trang nhanh: Tác động môi trường đằng sau hình ảnh đẹp như tranh vẽ
This Vietnamese study examines greenwashing practices in the beverage and fast fashion industries, where companies misrepresent their environmental efforts to attract sustainability-conscious consumers. The study uses the Volkswagen clean diesel scandal as a starting point to analyze how greenwashing has spread across industries.
SUSTAINABLE FASHION INDUSTRY: Why do we need a switch towards conscious consumption?
This thesis examines the fashion industry's environmental and social harms, including its significant contribution to microplastic pollution through synthetic textile washing, and argues for a shift toward more conscious consumer behavior. Fast fashion is one of the largest sources of synthetic microfibers entering waterways globally.
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
Addressing the Sustainability Conundrums and Challenges within the Polymer Value Chain
This review critically examines sustainability challenges across the polymer value chain, including misconceptions about biobased and biodegradable plastics. Researchers analyze the emergence of bioplastics, compare plastic products against their alternatives, and assess greenwashing in the fashion industry. The study highlights the growing importance of addressing microplastics contamination and urges the research community to scrutinize superficial sustainability claims.
The Feasibility of Full Sustainability in the Fashion Industry
This study investigates the feasibility of full sustainability in the fashion industry, examining the sector's carbon footprint, water pollution, and microplastic contamination to assess whether comprehensive environmental improvement is achievable.
SIGNALING SUSTAINABILITY IN FASHION PROCUREMENT : An Empirical Examination of Information Asymmetry and Firm Archetypes Using Signaling Theory
Researchers applied Signaling Theory to analyze how 225 fashion firms use sustainability signals such as certifications, audits, supplier codes of conduct, and traceability systems to reduce information asymmetry in procurement, finding that only 21% adopt costly, verifiable signals.
Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion
Researchers compiled a special collection of studies examining ethical issues in fashion production, marketing, and consumption through the lens of established ethical theories and frameworks. The work highlights how the industry must balance social justice with environmental responsibility, including concerns like plastic waste and greenwashing.