We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Papers
20 resultsShowing papers similar to Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
ClearThe Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Examining the Relationship Between Label Awareness and Eco-Consciousness in Clothing Consumption
Researchers surveyed 102 Singaporean consumers on eco-label familiarity, knowledge, and eco-consciousness in the clothing industry, finding that while female consumers reported significantly higher eco-consciousness than males, label familiarity and knowledge did not differ by gender. A small but significant positive correlation between label familiarity and eco-consciousness was identified, while the attitude-behavior gap in sustainable fashion remained persistent.
Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups
Researchers surveyed 1,673 German consumers about preferences for bio-based apparel, identifying two consumer clusters accepting moderate price premiums for bio-based rain jackets and finding that sustainability motivation and price sensitivity were key factors distinguishing acceptance groups.
Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight
This study analyzed how greenwashing affects corporate financial performance and reputation, finding that deceptive environmental marketing can provide short-term benefits but exposes companies to regulatory and reputational risks, and recommends enhanced oversight frameworks.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
Role of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
Researchers examined the relationship between fashion orientation and fast fashion purchasing behavior, including how attitudes toward sustainable clothing consumption moderate these choices. They found that fashion orientation strongly influences purchase intention and actual buying behavior, but that sustainable clothing awareness can temper fast fashion consumption. The study highlights the environmental costs of fast fashion, including microplastic-generating textile waste, and calls for greater consumer education.
Examining Consumer Attention to Environmental Labels on Food Packaging
This study investigated consumer awareness and attention to environmental labels on food packaging, examining responses to degradable and recyclable eco-friendly packaging options. The research aimed to understand how label design and consumer attitudes translate into environmentally conscious purchasing decisions.
SIGNALING SUSTAINABILITY IN FASHION PROCUREMENT : An Empirical Examination of Information Asymmetry and Firm Archetypes Using Signaling Theory
Researchers applied Signaling Theory to analyze how 225 fashion firms use sustainability signals such as certifications, audits, supplier codes of conduct, and traceability systems to reduce information asymmetry in procurement, finding that only 21% adopt costly, verifiable signals.
The Impact of Ecolabels and Green Taxes on Market Outcomes
This review examines the economic mechanisms by which ecolabels and green taxes influence supplier and consumer behavior, with case studies on their use to reduce plastic waste in ocean and fisheries contexts.
The influence of attitude on green-cosmetics purchase intention (pi) in central Kerala
Researchers surveyed 387 consumers of green cosmetics across three districts in Kerala, India, using a Structural Equation Model (SEM) to assess how environmental knowledge, environmental concerns, subjective norms, online accessibility, and greenwashing perceptions influence purchase intention for eco-friendly cosmetic products.
Perceived Environmental Implications of Clothing Maintenance Among Consumers in Gauteng Province, South Africa
Researchers examined South African consumers perceptions of the environmental impacts of clothing maintenance, finding limited awareness of how washing and drying practices contribute to water pollution and microfiber release.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Tracing Fiber Sustainability
This review examines the sustainability claims surrounding textile fiber production in the fashion industry, addressing widespread consumer misconceptions and greenwashing practices that misrepresent the environmental impact of various fiber types. The authors analyze how misleading environmental labeling — particularly for synthetic fibers that shed microplastic particles during use and washing — obscures genuine sustainability assessments and hinders meaningful industry progress.
Can we shop ourselves to a clean sea? An experimental panel approach to assess the persuasiveness of private labels as a private governance approach to microplastic pollution
An experimental consumer survey in Norway, Germany, and Portugal found that people are willing to pay a premium for products certified as microplastic-free, suggesting that private certification schemes could be an effective market-based tool for reducing microplastic pollution. However, willingness to pay was influenced by country, trust in certifiers, and how the certification was framed.
Nudging consumers about the issue of microplastics: an experimental auction study on valuation for sustainable food packaging
Researchers used an experimental auction to study whether informing consumers about microplastic pollution changes how much they are willing to pay for sustainable food packaging. They found that consumers offered significantly more for pasta products packaged in biodegradable materials with environmental footprint labels, especially after learning about microplastic risks. The study suggests that transparent labeling combined with consumer education could be an effective way to shift purchasing behavior toward more sustainable options.