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61,005 resultsShowing papers similar to Greenwashing trong ngành đồ uống và thời trang nhanh: Tác động môi trường đằng sau hình ảnh đẹp như tranh vẽ
ClearHiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight
This study analyzed how greenwashing affects corporate financial performance and reputation, finding that deceptive environmental marketing can provide short-term benefits but exposes companies to regulatory and reputational risks, and recommends enhanced oversight frameworks.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
Fast Fashion Issue in Vietnam: Legal Aspects and Environmental Protection
This review examines the fast fashion phenomenon in Vietnam from legal and environmental protection perspectives, analyzing how accelerating fashion consumption contributes to textile waste and microplastic pollution. The paper identifies gaps in Vietnamese environmental law and policy frameworks for regulating the fashion industry's environmental impacts.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.
Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
Researchers tested whether consumers could correctly identify genuine eco-friendly fashion versus greenwashing based on product color and price, finding that people were reliably misled by green-colored or high-priced items regardless of their actual environmental status. The results call for stronger government regulations in consumer markets to prevent deceptive eco-labeling.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Analysis on the Sustainable Development Strategy of Fast Fashion Company
This study examines sustainable development strategies for global fast fashion companies, systematically analysing environmental and social challenges caused by the industry's resource-intensive and wasteful practices.
Appalling or Advantageous? Exploring the Impacts of Fast Fashion From Environmental, Social, and Economic Perspectives
This study explored the environmental, social, and economic impacts of fast fashion, finding that while low-cost clothing provides consumer benefits, the industry generates substantial negative externalities including textile microplastic pollution, excessive water use, and exploitative labor conditions in developing countries.
Current Status and Analysis of the Solution of Greening in the Textile Industry in Vietnam
This review examines the environmental footprint of Vietnam's textile and garment industry, which accounts for nearly 4% of global freshwater consumption and approximately 20% of water pollution, and evaluates greening strategies including sustainable factory design, energy-efficient equipment, and renewable energy adoption. The authors assess solutions aimed at reducing CO2 emissions toward a net-zero target by 2050.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Dampak Strategi Offshore Outsourcing Dalam Bisnis Fast Fashion Terhadap Degradasi Lingkungan di Bangladesh
This Indonesian paper examines how offshore outsourcing in fast fashion contributes to environmental degradation in Bangladesh, including water pollution. Fast fashion's synthetic fabrics are a major global source of microplastic fiber pollution in waterways and oceans.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
(Un)Sustainable transitions towards fast and ultra-fast fashion
Researchers developed a framework to analyze the sustainability tensions within the fashion industry, showing that while established brands are adopting green initiatives and new business models, the simultaneous rise of ultra-fast fashion is creating major negative environmental and social impacts that offset these gains. The study highlights the complexity of achieving genuine sustainability transitions in an industry driven by competing institutional pressures.
Estrategias sostenibles para el aprovechamiento de textiles provenientes de la moda rápida (fast fashion)
This study reviews sustainable strategies for managing textile waste from fast fashion — the second most polluting manufacturing industry globally, responsible for 20% of wastewater and 10% of carbon emissions. The research identifies eco-sustainable approaches aligned with UN Sustainable Development Goals that could help circular economy efforts reduce fast fashion's environmental footprint.
The Secrets of Fast Fashion Finally Revealed
This paper examines the fast fashion phenomenon, exploring its origins in rapid, trend-driven clothing production and analyzing its environmental and social consequences alongside emerging ethical and sustainable alternatives.
SUSTAINABLE FASHION INDUSTRY: Why do we need a switch towards conscious consumption?
This thesis examines the fashion industry's environmental and social harms, including its significant contribution to microplastic pollution through synthetic textile washing, and argues for a shift toward more conscious consumer behavior. Fast fashion is one of the largest sources of synthetic microfibers entering waterways globally.
Media Coverage of Sustainable Fashion: a Linguistic Perspective
This linguistic analysis examines how media coverage frames sustainable fashion, finding that despite growing attention to environmental issues in the fashion industry, there remains a significant gap between theoretical discourse and practical implementation of sustainable practices.
The Influence of Perceived CSR Authenticity on Perceived Brand Loyalty Through Perceived Brand Authenticity in the Fast Fashion Industry
This study examined how perceived authenticity of corporate social responsibility (CSR) programs influences brand loyalty in the fast fashion industry. Consumers who believed a brand's sustainability efforts were genuine showed higher loyalty. The findings are relevant to plastic pollution because authentic sustainability commitments in fast fashion could reduce synthetic textile fiber production and the associated microplastic contamination of waterways.
Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion
Researchers compiled a special collection of studies examining ethical issues in fashion production, marketing, and consumption through the lens of established ethical theories and frameworks. The work highlights how the industry must balance social justice with environmental responsibility, including concerns like plastic waste and greenwashing.
Transformation Toward Slow Fashion: A Literature Synthesis on the Ecological and Social Impacts of Fast Fashion
This review synthesized literature from 2014 to 2024 on the ecological and social impacts of fast fashion, finding that the industry contributes up to 10% of global carbon emissions, generates significant microplastic and textile waste, consumes large water volumes, and is linked to labor exploitation — while identifying slow fashion as a viable sustainable alternative.
Possibilities of Legal Mechanisms to Counteract Greenwashing to Achieve the Principles of Sustainable Development
This legal analysis examines greenwashing — when companies make misleading environmental claims — and reviews mechanisms to counter this practice under sustainability and consumer protection law. As microplastic-related concerns drive demand for 'eco-friendly' plastics and products, preventing false environmental claims is important for ensuring genuine pollution reduction.