We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Papers
61,005 resultsShowing papers similar to Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
ClearDrivers of green purchasing behaviour: a systematic review and a research agenda
This systematic review of 41 studies found that environmental concern, health consciousness, social influence, and perceived value are the strongest drivers of green purchasing behavior. While not directly about microplastics, the findings are relevant to understanding what motivates consumers to choose plastic-free or reduced-plastic products.
Reassessing the Impact of Fear Appeals in Sustainable Consumption Communication: An Investigation into Message Types and Message Foci
This experimental study tests how different types of fear appeals (economic, physical, self-esteem) in environmental marketing messages influence consumers' intention to buy sustainable products. It is not about microplastics or environmental contamination; it is a marketing/consumer behavior study and is a false positive for microplastic relevance.
Green Entrepreneurship: Knowledge and Perception of Students and Professionals from Poland and Slovakia
This paper is not about microplastics; it surveys Polish and Slovak students and professionals on their understanding of 'green entrepreneurship' within an ESG framework, using literature review and primary survey methods.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Microplastics—How and What Do University Students Know about the Emerging Environmental Sustainability Issue?
A survey of nearly 400 university students in seven Czech universities found varied levels of knowledge about microplastics, with students largely relying on media rather than educational sources. The study highlights the need to integrate environmental literacy about emerging issues like microplastics into higher education.
Explicitly and Implicitly Measured Valence and Risk Attitudes Towards Plastic Packaging, Plastic Waste, and Microplastic in a German Sample
This psychology study measured both explicit and implicit attitudes toward plastic packaging and microplastics in German consumers, finding that people simultaneously appreciate the convenience of plastic while expressing concern about pollution. The gap between attitudes and behavior helps explain why plastic consumption continues despite public concern about microplastics.
Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil
Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.
Mi̇kroplasti̇klere Yöneli̇k Tüketi̇ci̇ Tepki̇leri̇: Bi̇r Uluslararasi Pazar Araştirmasi
Researchers investigated consumer attitudes toward products containing microplastics and their effects on social responsibility, purchase intention, and sustainable consumption intention among 93 participants in Austria using structural equation modeling. The findings link consumer awareness of microplastic content to measurable shifts in purchasing behavior and sustainability-oriented intentions.
Pro-environmental communication activities of paper and plastic packaging producers. Evidence from Poland
This study analyzed environmental communication in annual reports of Polish packaging producers, examining how transparently they report on circular economy and sustainability efforts. Better corporate transparency about plastic packaging impacts is important for policy accountability and reducing the plastic waste that becomes microplastic pollution.
Trend analysis of sustainability claims in meat and dairy product launches (2004–2023): a case study of the UK, the USA, and China
Despite its title referencing sustainability and meat and dairy products, this paper studies trends in sustainability marketing claims on food product labels across the UK, USA, and China from 2004 to 2023 — not microplastic pollution. It examines which types of "green" claims have grown fastest in food product launches, and is not relevant to microplastics or human health.
An Explorative Study on Packaging-Saving Consumer Practices in the Fast-Moving Consumer Goods Sector
This study is not directly about microplastics; it surveys consumer packaging-reduction behaviors in Germany's fast-moving consumer goods sector to understand what sufficiency-oriented practices people actually adopt in everyday life and what barriers they face.
Sustainability Schemes in the Cosmetic Industry: Scope, Credibility, and Value Chain Coverage
Despite its title referencing sustainability schemes in cosmetics, this paper studies the credibility and coverage of 24 eco-certification labels used in the cosmetics industry — not microplastic pollution. It examines gaps in lifecycle coverage and greenwashing risks within certification schemes and is not relevant to microplastics or human health.
Analysis of Students' Sustainability Awareness of the Environment
This paper is not relevant to microplastics research — it assesses the environmental sustainability awareness of high school students in West Java, Indonesia, using a descriptive quantitative educational research approach.
Uporaba plastičnih vrećica pri kupnji hrane - anketa potrošača
This Croatian-language consumer survey examined patterns of plastic bag use when purchasing food, in the context of growing awareness about plastic pollution. It provides insight into consumer attitudes and behavior regarding single-use plastic packaging.
Public knowledge of microplastics for pro-environmental behavior
Researchers analyzed public knowledge of microplastics and its relationship to pro-environmental behavior, finding that because microplastics are invisible to the naked eye, public perception depends entirely on external information sources rather than direct experience, with implications for environmental communication strategies.
Consumer Awareness of The Environmental and Health Risks of Micro plastics Pollution
Researchers surveyed 400 Kuwaiti participants to assess consumer awareness of the environmental and health risks of microplastic pollution and how this knowledge influences behavior. About 80% of respondents understood the risks, but knowledge gaps existed—particularly misconceptions about who is most affected—suggesting targeted communication is needed to convert awareness into sustainable consumption behavior.
Success factors for effective plastic avoidance in tourism: a German consumer study with focus on beach holidays
This German consumer survey investigated what factors make plastic reduction initiatives successful in tourism settings, particularly for beach holidays. Results showed consumers expect holiday organizers to take the lead on plastic prevention and respond positively to visible sustainability measures by hotels and resorts.
Corporate Social Responsibility Practices Amid Political and Economic Transformation in Europe
Not relevant to microplastics — this paper analyses corporate social responsibility practices and greenwashing among European companies in the context of post-pandemic political and economic change.
Environmental Awareness of Generations and Sustainable Product Development: The Way towards a Green Future
Researchers surveyed 427 residents of the Northern Great Plain region of Hungary to examine generational and gender differences in environmental awareness, focusing on Generation Z compared to Generations X and Y. Generation Z ranked selective waste collection and reduced plastic use highly on a Likert scale, with women showing stronger pro-environmental orientations than men within the cohort.
Consumer Habits and Practices for Cosmetics: a Statistical Approach
Despite its title referencing cosmetics consumer habits, this paper studies the behavioral and sociological factors driving cosmetic purchasing decisions — not microplastic pollution. It examines survey data on consumer attitudes toward cosmetic products and is not relevant to microplastics or human health.
Investigating Employee Green Behavior through Perceived Organizational Support for the Environment in the Hotel Industry
This paper is not relevant to microplastics; it studies how organizational support for environmental practices influences employees' green behaviors in Bangladeshi hotels.
A Study on the Awareness and Perception towards Sustainable Fashion
This paper is not directly relevant to microplastics; it surveys university students' awareness and attitudes toward sustainable fashion and the broader environmental impacts of the textile industry, including waste and water contamination.
Utilizing Consumer-Based Food Label Equity to Signal Consumer Products Free From Endocrine-Disrupting Chemicals
Not relevant to microplastics — this study surveys how Scandinavian consumers respond to product labels signaling freedom from endocrine-disrupting chemicals, with no specific focus on microplastics.
Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity
Researchers investigated how green brand knowledge and attitudes toward eco-friendly brands influence purchase intention for Corkcicle reusable tumblers among environmentally conscious Gen Z consumers, with brand equity serving as a mediating variable in the sustainable consumer behavior model.