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Papers
61,005 resultsShowing papers similar to Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
ClearRole of Consumer Attitudes and Policies in Increasing Sustainable Buying Habits in the Fashion Industry
Researchers surveyed consumers across diverse regions and demographics to assess attitudes toward sustainable fashion purchasing, finding that policies, financial barriers, geographic setting, and physical barriers all influence willingness to choose sustainable over fast fashion products.
Students' Level of Awareness on the Waste Contribution of the Fast Fashion with Their Clothing Consumption Behavior
Researchers surveyed 104 students to assess their awareness of fast fashion's environmental waste contributions and examined the relationship between that awareness and their actual clothing consumption behavior. While students demonstrated high awareness of wastewater and solid waste impacts, Goodman and Kruskal gamma analysis revealed only a negligible to moderate correlation between awareness and purchasing behavior.
Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility
This study examines the "slow fashion" movement as a sustainable alternative to fast fashion, analyzing how different business models, consumer behaviors, and policy frameworks can shift clothing production and consumption toward more responsible practices. Slow fashion is directly relevant to reducing textile microfiber pollution, since synthetic clothing is a major source of microplastics in wastewater.
SUSTAINABLE FASHION INDUSTRY: Why do we need a switch towards conscious consumption?
This thesis examines the fashion industry's environmental and social harms, including its significant contribution to microplastic pollution through synthetic textile washing, and argues for a shift toward more conscious consumer behavior. Fast fashion is one of the largest sources of synthetic microfibers entering waterways globally.
The Secrets of Fast Fashion Finally Revealed
This paper examines the fast fashion phenomenon, exploring its origins in rapid, trend-driven clothing production and analyzing its environmental and social consequences alongside emerging ethical and sustainable alternatives.
A Study on the Awareness and Perception towards Sustainable Fashion
This paper is not directly relevant to microplastics; it surveys university students' awareness and attitudes toward sustainable fashion and the broader environmental impacts of the textile industry, including waste and water contamination.
Factors Influencing Consumers' Intention to Avoid Fast Fashion: A Comparative Study of Milan and Shanghai
Fast fashion is a significant source of microplastic pollution because synthetic clothing fibers shed during washing and enter waterways. This cross-cultural study compared what drives consumers in Milan and Shanghai to avoid plastic-based fast fashion, finding that personal attitudes and environmental concern are powerful motivators in both cities — but with different emphases: attitude toward behavior was stronger in Shanghai while value-based environmental concern was more influential in Milan. The results suggest that reducing clothing-related microplastic pollution requires culturally tailored messaging rather than a one-size-fits-all approach.
The Global Clothing Oversupply: An Emerging Environmental Crisis
This study examines how the global fast fashion industry drives environmental damage through massive overproduction and rapid disposal of clothing, which contributes to microfiber pollution and textile waste. Researchers surveyed consumers and found growing awareness of sustainability issues but a gap between awareness and purchasing behavior. The study advocates for greater traceability in clothing supply chains and a shift toward more sustainable business practices.
Sustainable Fashion
This review of sustainable fashion examines how the textile industry's shift to fast fashion has accelerated environmental damage, including the shedding of synthetic microfibres — a major source of microplastic pollution in waterways — and argues that circular production models and consumer behaviour change are needed to reduce the industry's footprint. The paper is relevant because textile microfibres are among the most commonly detected microplastics in marine and freshwater environments.
Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions
This study examined how different actors in the fashion industry make sustainability decisions, noting that the industry is responsible for an estimated 20-35% of microplastics in the ocean from synthetic fiber shedding. The study explores how manufacturers, retailers, and consumers can be influenced to make more environmentally responsible choices.
Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach
This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.
The impact of fast fashion on the environment and climate change
This paper examines how fast fashion's rapid production cycles and disposable consumer culture contribute to growing environmental impacts including carbon emissions, water pollution, and textile waste. The disposal of fast fashion clothing releases synthetic microfibers and eventually contributes to microplastic pollution in soils and waterways.
Differences in Perception of Sustainability and Purchase Intention of The Fashion Industry
Researchers surveyed 153 respondents from Generation Z and Millennials to examine gender and generational differences in sustainability perceptions and purchase intentions in the fashion industry, finding that females showed significantly higher sustainability awareness and involvement, while no significant generational difference was detected, in the context of fashion's growing microplastic pollution and textile waste problems.
How Does Sustainable Halal Fashion Support the Slow Fashion Trends?
This paper is not about microplastics — it is a qualitative study exploring how sustainable halal fashion principles can reinforce the slow fashion movement, focusing on ethical consumption, local materials, and reduced textile waste.
Appalling or Advantageous? Exploring the Impacts of Fast Fashion From Environmental, Social, and Economic Perspectives
This study explored the environmental, social, and economic impacts of fast fashion, finding that while low-cost clothing provides consumer benefits, the industry generates substantial negative externalities including textile microplastic pollution, excessive water use, and exploitative labor conditions in developing countries.
Public Attitudes towards Fast Fashion
This paper discusses public attitudes toward fast fashion — the rapid production of cheap, disposable clothing — and its environmental impacts including chemical use and textile waste generation. Fast fashion is a major source of synthetic microfiber pollution in waterways through washing of polyester and nylon garments. The paper is focused on social attitudes rather than presenting primary pollution data.
Mapping sustainable options in the fashion industry: A systematic literature review and a future research agenda
This systematic review examined 187 studies on sustainable practices in the fashion industry, which is a major contributor to microplastic pollution through synthetic textiles. Researchers classified sustainable solutions across the purchase, use, and disposal phases of clothing and identified key gaps in current knowledge. The study suggests that addressing fashion industry practices is critical for reducing textile-related microplastic contamination in the environment.
Environmental Pollution by the Fast Fashion: Current Status and Prospects
This review examines the environmental footprint of fast fashion — mass clothing production that generates enormous textile waste, synthetic fiber shedding, and water pollution. It is relevant to microplastics because synthetic garment washing is one of the largest sources of microfiber pollution entering waterways, though the paper focuses on industry-level sustainability responses rather than quantifying microplastic release specifically.
Trends and Gaps in Sustainable Fashion Research: a Bibliometric Analysis
Researchers conducted a bibliometric analysis of 764 sustainable and fast fashion articles published between 2007 and March 2025 using Web of Science, applying co-citation, co-occurrence, and clustering techniques to map thematic trends, finding rapid research growth after 2015 and accelerated output post-2020 across environmental science, business, consumer studies, and textile engineering.
Fast Fashion and Sustainability Challenges: A Critical Review with Insights from Cyprus
This review examined the environmental impacts of fast fashion, focusing on water and chemical pollution, carbon emissions, and microfiber release, with a case study perspective on Cyprus. The authors argued that fast fashion's business model is fundamentally incompatible with environmental sustainability goals.
How can we deal with the large amount of microplastics delivered to landfills and released into the environment by fast fashion? A practical valorization approach for mitigating textile fibrous microplastics before affecting the environment.
Researchers proposed a practical valorization approach for managing fibrous microplastics generated by fast fashion textile waste, addressing the challenge of large volumes of textile microplastics entering landfills and the environment through a circular economy framework to intercept fibers before environmental release.
The Impact of Fast Fashion on Marine Plastic Pollution
This paper reviews the fast fashion industry's contribution to waterway pollution, explaining that cheap synthetic clothing sheds microplastic fibers during production and washing, and that the industry's rapid growth — especially in Asia — is making this a significant global pollution source. The authors propose manufacturing regulations and consumer behavior change as solutions to reduce the volume of synthetic microfibers entering waterways.
Sustainability Challenges in the Fashion Industry: Managing Waste and Ethical Labor Practices
Despite its title referencing microplastics, this paper studies sustainability challenges in the fast fashion industry — not microplastic pollution specifically. It examines consumer behavior, ethical labor practices, textile waste management, and greenwashing, with no substantive focus on microplastic fiber emissions or health impacts. It is not directly relevant to microplastic science.
The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
This study examined how COVID-19 affected consumer behavior and sustainability attitudes in the textile industry. The pandemic increased awareness of hygiene and health, but the relationship between environmental concern and sustainable purchasing behavior remained complex. Understanding how crisis events shift consumer priorities informs marketing strategies for sustainable fashion brands.