Papers

20 results
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Article Tier 2

Environmental Attitudes and Consumer Preference for Environmentally-friendly Beverage Packaging: the Role of Information Provision and Identity Labeling in Influencing Consumer Behavior

Researchers found that consumers are willing to pay a premium for beverages in environmentally friendly packaging made from post-consumer recycled materials, with environmental information labels and green identity claims having synergistic effects on willingness to pay.

2023 Frontiers of Agricultural Science and Engineering 10 citations
Article Tier 2

Barriers and Enablers to Buying Biodegradable and Compostable Plastic Packaging

This study identified key barriers and enablers to consumer purchasing of biodegradable and compostable plastic packaging, finding that price, confusing labeling, and lack of awareness were the main barriers, while environmental concern and visible certification drove purchase intent.

2021 Sustainability 72 citations
Article Tier 2

Plastic Food Packaging: Perceptions and Attitudes of Portuguese Consumers about Environmental Impact and Recycling

This study surveyed Portuguese consumers about plastic food packaging, finding that while most recognized environmental impacts and supported recycling, their actual behaviors often did not align with their stated environmental awareness.

2021 Sustainability 100 citations
Article Tier 2

Single-use plastic packaging in the Canadian food industry: consumer behavior and perceptions

Researchers surveyed Canadian consumers about their awareness and attitudes toward single-use plastic food packaging, finding that while most were concerned about plastic waste, many reported lacking clear information about alternatives and that convenience and cost still strongly influenced purchasing decisions.

2021 Humanities and Social Sciences Communications 194 citations
Article Tier 2

Nudging consumers about the issue of microplastics: an experimental auction study on valuation for sustainable food packaging

Researchers used an experimental auction to study whether informing consumers about microplastic pollution changes how much they are willing to pay for sustainable food packaging. They found that consumers offered significantly more for pasta products packaged in biodegradable materials with environmental footprint labels, especially after learning about microplastic risks. The study suggests that transparent labeling combined with consumer education could be an effective way to shift purchasing behavior toward more sustainable options.

2024 Scientific Reports 7 citations
Article Tier 2

Investigating Consumer Preferences for Sustainable Packaging Through a Different Behavioural Approach: A Random Regret Minimization Application

Researchers studied how food consumers choose between sustainable packaging options — unpackaged goods versus bioplastic packaging — finding that preferences vary widely and that some consumers try to minimize future regret rather than simply maximize utility. The results suggest food companies and policymakers need to account for diverse decision-making styles when promoting environmentally friendly packaging.

2023 Environmental and Resource Economics 24 citations
Article Tier 2

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

This study explored why Indonesian young adult consumers choose sustainably packaged food and beverage products, identifying environmental awareness and product value as key drivers of purchasing decisions.

2024 Journal of Marketing Innovation (JMI) 6 citations
Article Tier 2

Examining the Relationship Between Label Awareness and Eco-Consciousness in Clothing Consumption

Researchers surveyed 102 Singaporean consumers on eco-label familiarity, knowledge, and eco-consciousness in the clothing industry, finding that while female consumers reported significantly higher eco-consciousness than males, label familiarity and knowledge did not differ by gender. A small but significant positive correlation between label familiarity and eco-consciousness was identified, while the attitude-behavior gap in sustainable fashion remained persistent.

2025 International Journal of Economics and Management Studies
Article Tier 2

An Exploratory Study on Consumer Concerns for the Environment and Its Influence on Purchasing Behaviour in South Africa

Researchers conducted a cross-sectional survey of 250 South African consumers in the eThekwini district of KwaZulu-Natal, finding high environmental awareness and a significant preference for environmentally friendly products, suggesting that consumer concern for the environment influences purchasing behaviour.

2025 Journal of Law and Sustainable Development
Article Tier 2

Green Logistic and Sustainable Electronic Products Packaging; Consumers Perspective

Researchers surveyed 124 consumers to assess how perceptions of green packaging, eco-products, waste management education, and government support influence green logistics behavior, finding via regression analysis that green packaging, eco-product preference, and education were the strongest positive predictors while government support had only a moderate effect.

2022 International Journal of Business and Social Science Research 13 citations
Article Tier 2

Utilizing Consumer-Based Food Label Equity to Signal Consumer Products Free From Endocrine-Disrupting Chemicals

Not relevant to microplastics — this study surveys how Scandinavian consumers respond to product labels signaling freedom from endocrine-disrupting chemicals, with no specific focus on microplastics.

2023
Article Tier 2

Consumer attitudes and concerns with bioplastics use: An international study

Researchers surveyed consumers across 42 countries about their knowledge and attitudes toward bioplastics as an alternative to conventional plastics. The study found that while most consumers were concerned about plastic pollution, awareness and understanding of bioplastics varied significantly across regions. The findings suggest that clearer labeling and better public education about bioplastic options could help drive consumer adoption of more sustainable materials.

2022 PLoS ONE 90 citations
Article Tier 2

Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value

This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.

2024 Ilomata International Journal of Social Science 2 citations
Article Tier 2

A Study into Public Awareness of the Environmental Impact of Menstrual Products and Product Choice

This study investigated public awareness of the plastic content and environmental impact of menstrual products, finding through surveys and focus groups that most participants were unaware of the hidden plastics in disposable items. Results showed that greater environmental awareness does not reliably translate into choosing less harmful product alternatives.

2019 Sustainability 84 citations
Article Tier 2

The Impact of Ecolabels and Green Taxes on Market Outcomes

This review examines the economic mechanisms by which ecolabels and green taxes influence supplier and consumer behavior, with case studies on their use to reduce plastic waste in ocean and fisheries contexts.

2023 Sustainable development goals series 6 citations
Article Tier 2

Consumer Readiness on Rejecting the Choice of Consumption of Plastic Packaged Goods: A Study of Karnali Province

This study examined consumer readiness to reject plastic-packaged goods in Karnataka, India using a critical constructivist perspective, identifying factors that influence willingness to change purchasing behavior. The research found that environmental awareness and availability of alternatives were key determinants of consumers' readiness to avoid plastic packaging.

2024 KMC Journal
Article Tier 2

Scoring methodology for comparing the environmental performance of food packaging

This study developed a participatory environmental scoring tool for food packaging that evaluates three sustainability dimensions including materials, functionality, and post-use fate, providing a practical framework for comparing the environmental performance of different packaging options.

2023 Packaging Technology and Science 15 citations
Article Tier 2

Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany

A survey of 299 German households found that consumer intention to reduce plastic packaging varies significantly by product category — people are more willing to cut plastic in food purchases than in clothing, cosmetics, or furniture. Environmental attitudes were the strongest predictor of this intention, suggesting that public awareness campaigns could be effective, but that product-specific barriers also need to be addressed in plastic reduction policy.

2023 Sustainability 12 citations
Article Tier 2

Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.

2023 International Journal of Management Technology and Social Sciences 7 citations
Article Tier 2

Analysis of intention to purchase environmentally friendly packaging in the city of Ribeirão Preto, Brazil

Despite its title referencing environmentally friendly packaging, this paper is a consumer behavior survey studying what factors drive Brazilians to intend to buy eco-friendly packaging — not original research on microplastic pollution or its effects. It examines environmental concern and personal values as predictors of purchasing decisions and is not directly relevant to microplastic contamination or human health.

2025 Revista de Gestão Ambiental e Sustentabilidade 1 citations