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61,005 resultsShowing papers similar to Mindful Choices: Unveiling the Driving Factors behind Consumers’ Intention to Reduce Single-Use Plastic Utensils
ClearDo attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Analyzing the Sociodemographic and Psychological Factors Influencing the Intention to Consume Single-Use Plastics Among University Students: A Cross-Sectional Quantitative Study
Researchers examined sociodemographic and psychological factors influencing single-use plastic consumption intentions among 125 Indonesian university students, finding that age, education level, and economic status all significantly predicted behavior, while personal beliefs were the dominant psychological predictor — integrating Theory of Planned Behaviour and Value-Belief-Norm frameworks.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Analysis of Factors of Single-Use Plastic Avoidance Behavior for Environmental Sustainability in China
A structural equation modeling study of 421 Chinese respondents found that attitude, perceived behavioral control, and policy intervention significantly influenced single-use plastic avoidance behavior, mediated by behavioral intentions and plastic-related environmental concerns.
Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment
Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Exploring the psychological antecedents of private and public sphere behaviours to reduce household plastic consumption
Researchers surveyed 648 people to understand what psychological factors drive different plastic-reduction behaviors — switching to plastic-free products, political activism, and supporting policy. Personal moral norms predicted all three types of action, while feeling personally capable was the strongest driver of purchase decisions, suggesting that reducing plastic use requires addressing both values and practical barriers.
Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen
This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.
Students’ Attitudes and Perceptions Towards Plastics and Microplastics Pollution: Implications for Vietnam
This Vietnamese study applied the Theory of Planned Behavior to survey students' attitudes and intentions regarding plastic and microplastic pollution. Attitude was the strongest predictor of pro-environmental behavioral intention (β=0.411), suggesting that awareness and attitude change through education are more effective levers than appeals to subjective norms.
The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory
Researchers surveyed local tourists in Jeddah, Saudi Arabia to understand what drives intentions to reduce plastic waste on beaches. The study found that awareness of environmental consequences, social norms, and perceived behavioral control all positively influenced intentions to reduce plastic waste. Interestingly, personal attitude alone was not a significant predictor, suggesting that community influence and awareness campaigns may be more effective than individual mindset shifts.
Predictive Power of Goal-striving Reasons for Self-reported and Actual Plastic Consumption
This psychology study examined whether people's reasons for reducing plastic use can predict their actual plastic consumption behavior. Understanding the psychological drivers of plastic reduction could inform more effective public communication campaigns about microplastic pollution.
Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model
Researchers extended the Theory of Planned Behavior with expectancy theory and norm activation to identify factors driving urban residents' intention to sort garbage in China, finding that subjective norms, perceived behavioral control, and personal moral norms were the strongest predictors.
Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model
Not relevant to microplastics — this study uses behavioral theory to identify what motivates residents of Balikpapan, Indonesia to separate household waste, finding that accessible facilities and past behavior are the strongest drivers, with no direct connection to microplastic research.
Predicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness
Despite its title referencing packaging and recycling, this paper studies consumer recycling behavior among university students in Karachi, Pakistan — not microplastic pollution. It applies the Theory of Planned Behavior and Diffusion of Innovation theory to understand what drives recycling intentions, and is not directly relevant to microplastics or human health.
Gaps between Attitudes and Behavior in the Use of Disposable Plastic Tableware (DPT) and Factors Influencing Sustainable DPT Consumption: A Study of Hong Kong Undergraduates
Researchers surveyed attitudes and actual behaviors toward disposable plastic tableware use in Hong Kong, finding significant gaps between stated environmental concerns and purchasing behavior that were amplified by the COVID-19 takeaway food surge, and analyzing barriers to behavioral change.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Uncovering hidden determinants of millennial farmers’ intentions in running conservation agriculture: An application of the Norm Activation Model
Not relevant to microplastics — this study applies the Norm Activation Model to understand why millennial farmers in Central Java, Indonesia do or do not adopt conservation practices on degraded mountain agricultural land.
Analysing Influence of Product Attributes And Customer Characteristics Towards Customer’s Purchase Intention on Edible Cutlery
Researchers analysed how product attributes and customer characteristics influence purchase intention for edible cutlery in Indonesia, framing the study against the country's ranking as the world's fourth largest plastic straw-consuming nation. The study evaluated consumer acceptance of edible straws as a biodegradable alternative to single-use plastic cutlery, identifying key drivers and barriers to adoption.
On the way to reduce marine microplastics pollution. Research landscape of psychosocial drivers
A review of psychosocial drivers of marine plastic pollution found that factors including consumer convenience preferences, low perceived personal responsibility, and weak norm activation explain why behavioral change around plastic use is slow, and that interventions combining social norms messaging with structural changes show the most promise.
The impact of perceived risk of online takeout packaging and the moderating role of educational level
Researchers surveyed 336 consumers in China and found that awareness of packaging pollution risk significantly dampened their willingness to order online takeout food, with attitudes and social norms partially explaining the effect. Higher education levels sharpened this response, suggesting that better-informed consumers are more likely to factor plastic pollution risk into food purchasing decisions.
Intention to use reusable shopping bags in an emerging economy: a Bayesian Mindsponge framework analysis
Researchers applied the Bayesian Mindsponge Framework to survey data from 536 Vietnamese consumers, finding that voluntary personal norms rather than obligation were the primary driver of intention to use reusable shopping bags over single-use plastic bags. The results suggest that pro-environmental behavior in emerging economies is more effectively cultivated through values-based approaches than compliance framing.
Theory of planned behavior to analyze students’ intentions in consuming tap water
This study found that Indonesian students largely preferred tap water over bottled water, with the theory of planned behavior identifying perceived safety, environmental concern, and habit as key drivers of tap water consumption.
Risk, efficacy, and the moderating role of policy effectiveness in microplastic reduction intentions
A survey study examined how perceived risk severity, vulnerability, self-efficacy, and response efficacy influence people's intentions to reduce microplastic use, finding that perceived policy effectiveness moderated the relationship between these beliefs and pro-environmental behavioral intentions.