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Papers
20 resultsShowing papers similar to Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight
ClearThe Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.
Shades of Green
This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.
Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion
Researchers tested whether consumers could correctly identify genuine eco-friendly fashion versus greenwashing based on product color and price, finding that people were reliably misled by green-colored or high-priced items regardless of their actual environmental status. The results call for stronger government regulations in consumer markets to prevent deceptive eco-labeling.
Greenwashing trong ngành đồ uống và thời trang nhanh: Tác động môi trường đằng sau hình ảnh đẹp như tranh vẽ
This Vietnamese study examines greenwashing practices in the beverage and fast fashion industries, where companies misrepresent their environmental efforts to attract sustainability-conscious consumers. The study uses the Volkswagen clean diesel scandal as a starting point to analyze how greenwashing has spread across industries.
Hiện tượng tẩy xanh trong ngành đồ uống và thời trang nhanh
This short Vietnamese commentary introduces the concept of greenwashing in the beverage and fast fashion industries, where companies exaggerate or misrepresent their environmental efforts to attract eco-conscious consumers. The abstract text is limited and does not contain full research findings.
Greenwashing and sustainable fashion industry
This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.
The Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator
This study examined the relationship between green marketing mix elements and consumer purchasing decisions, finding that environmental messaging around product, price, place, and promotion influences buying behavior. The results suggest green marketing strategies can help align business practices with environmental sustainability goals.
The fight against greenwashing in the European Union
This article analyzes European Union policy tools for combating greenwashing — the practice of companies falsely claiming environmental benefits — within the framework of the European Green Deal. Effective anti-greenwashing regulation is important for ensuring that plastic pollution reduction claims by companies are genuine and verifiable.
Corporate Social Responsibility Practices Amid Political and Economic Transformation in Europe
Not relevant to microplastics — this paper analyses corporate social responsibility practices and greenwashing among European companies in the context of post-pandemic political and economic change.
How Does Corporate ESG Management Affect Consumers’ Brand Choice?
Researchers examined how corporate ESG management affects consumer brand choice, finding that environmental, social, and governance practices influence purchasing decisions and can support sustainable business growth despite additional costs.
Environmentalism or greenwashing? Responses of South African value chain actors to plastic straw marine pollution
This study examined how South African businesses across plastic-related supply chains are responding to public pressure about marine plastic pollution, finding a mix of genuine environmental action and greenwashing. The study highlights the gap between corporate promises to reduce plastic pollution and meaningful reduction in the plastics that become marine microplastics.
Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value
This paper is not about microplastics; it studies how green advertising and eco-friendly packaging influence consumer purchasing decisions for bubble tea beverages in Indonesia, using marketing theory.
Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram
Researchers examined greenwashing and bluewashing strategies used by sustainable fashion brands in Black Friday Instagram campaigns, finding that environmentally concerned but non-sustainable consumers responded positively while those with actual sustainable purchasing behavior did not.
Green Accounting Practices in Bali’s Hospitality Industry: A Strategic Approach to Sustainable Hotel Management
Researchers examined green accounting practices in ten major hotels in Bali's hospitality industry, focusing on environmental protection, waste management, eco-friendly purchasing, and energy conservation using a qualitative approach with semi-structured interviews. The study found that implementing green accounting as a strategic approach enables hotels to balance economic growth with environmental sustainability while responding to increasing regulatory and market pressures.
Possibilities of Legal Mechanisms to Counteract Greenwashing to Achieve the Principles of Sustainable Development
This legal analysis examines greenwashing — when companies make misleading environmental claims — and reviews mechanisms to counter this practice under sustainability and consumer protection law. As microplastic-related concerns drive demand for 'eco-friendly' plastics and products, preventing false environmental claims is important for ensuring genuine pollution reduction.
Does the COVID-19 Pandemic Affect the Transparency of Indonesian Industrial Companies in Managing Energy, Water, Carbon Emissions, and Wastes?
This study examined whether the COVID-19 pandemic affected how transparent Indonesian industrial companies were about their environmental impacts, including energy use, water consumption, carbon emissions, and waste management. Economic contraction during the pandemic appeared to reduce environmental reporting quality, highlighting how economic pressures can undermine corporate environmental accountability.
Rebirth: An Exploration of Circular Fashion
This review examines the concept of circular fashion as a response to fast fashion's unsustainable practices, critically evaluating how greenwashing has emerged as a mechanism to monetize eco-initiatives without genuine environmental benefit. The paper analyzes case studies of circular fashion brands and proposes criteria for distinguishing authentic circular economy practices from superficial marketing claims.
The Impact of Ecolabels and Green Taxes on Market Outcomes
This review examines the economic mechanisms by which ecolabels and green taxes influence supplier and consumer behavior, with case studies on their use to reduce plastic waste in ocean and fisheries contexts.
Greenfield, Mergers & Acquisitions, Energy Consumption, and Environmental Performance in selected SAARC and ASEAN countries
This economic study examined how different types of foreign direct investment affect energy consumption and environmental performance in various countries. Understanding the relationship between economic activity and environmental outcomes is relevant to predicting how plastic production and pollution change with development.