Papers

20 results
|
Article Tier 2

Greenwashing and sustainable fashion industry

This study examines how greenwashing practices undermine the fashion industry's transition to sustainable circular economy, demonstrating that transparent and honest sustainability communication is essential for regaining consumer trust.

2022 Current Opinion in Green and Sustainable Chemistry 168 citations
Article Tier 2

The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework

This paper develops a conceptual framework for understanding greenwashing in the fashion industry, where brands make misleading environmental claims. The fashion industry is a major source of synthetic microfiber pollution, making honest sustainability reporting especially important for environmental protection.

2023 Global NEST International Conference on Environmental Science & Technology 2 citations
Article Tier 2

Shades of Green

This study examines greenwashing in the fashion industry, analyzing how companies misrepresent environmental sustainability claims to consumers despite growing awareness of the sector's serious human rights and ecological impacts.

2025 Fashion Highlight
Review Tier 2

The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

This narrative literature review examines the environmental and social consequences of the fast fashion industry and evaluates green marketing as a strategy for reducing negative impacts, drawing on Web of Science, Scopus, and Google Scholar studies to assess how sustainability-driven consumer demand and corporate green practices can mitigate textile industry pollution.

2022 SHS Web of Conferences 9 citations
Article Tier 2

The Secrets of Fast Fashion Finally Revealed

This paper examines the fast fashion phenomenon, exploring its origins in rapid, trend-driven clothing production and analyzing its environmental and social consequences alongside emerging ethical and sustainable alternatives.

2024 The American Journal of Interdisciplinary Innovations and Research
Article Tier 2

Sustainable Fashion

This review of sustainable fashion examines how the textile industry's shift to fast fashion has accelerated environmental damage, including the shedding of synthetic microfibres — a major source of microplastic pollution in waterways — and argues that circular production models and consumer behaviour change are needed to reduce the industry's footprint. The paper is relevant because textile microfibres are among the most commonly detected microplastics in marine and freshwater environments.

2026 International Journal for Research in Applied Science and Engineering Technology
Article Tier 2

The Issues of Fashion Brand Equity in a Circular Economy

This review examines brand equity challenges and opportunities for fashion companies transitioning from linear to circular business models, drawing on academic literature, market data, and reports from organizations including the Ellen MacArthur Foundation and EU. The paper finds that luxury, premium, and fast fashion brands must fundamentally restructure value creation strategies to meet sustainability expectations while maintaining brand equity.

2023 Annales Universitatis Mariae Curie-Skłodowska sectio H Oeconomia 3 citations
Article Tier 2

Business strategy and innovative models in the fashion industry: Clothing leasing as a driver of sustainability

Researchers explored clothing leasing as a circular business model that could reduce the fashion industry's environmental footprint, which ranks among the largest sources of global pollution. Using multicriteria analysis, they evaluated the sustainability potential of leasing compared to the traditional fast-fashion model of producing and discarding garments. The study suggests that leasing-based models could meaningfully reduce textile waste and resource consumption in the fashion sector.

2024 Business Strategy and the Environment 26 citations
Article Tier 2

Regenerative Fashion Systems: Redefining Circularity in the Fashion and Textiles Industry

Researchers reviewed the limitations of circular fashion models and proposed a regenerative fashion systems framework that goes beyond waste reduction to actively restore biodiversity, rebuild soil health, and integrate nature-based solutions across design and supply chains using materials such as mycelium leather and algae-based fibers.

2026 Circular Economy and Sustainability
Article Tier 2

Towards circular fashion: Management strategies promoting circular behaviour along the value chain

This study explores how the fashion industry can shift from a wasteful linear model to a circular one through better management strategies, including sustainable materials, take-back programs, and on-demand manufacturing. The fashion industry is a major source of microplastic pollution through synthetic fiber shedding during production, washing, and disposal. Adopting circular practices could significantly reduce the amount of microplastic fibers entering the environment from textiles.

2024 Sustainable Production and Consumption 43 citations
Article Tier 2

Circular Economy Practices in Fashion Design Education: The First Phase of a Case Study

Researchers examined whether circular economy principles are integrated into Fashion Design Technician courses in Portugal, using documentary analysis and a questionnaire survey of 40 educators. The study assessed curriculum coverage of sustainability and circularity concepts, identifying the degree to which fashion education addresses textile microplastic pollution and waste reduction as part of professional training.

2025 Sustainability 2 citations
Article Tier 2

Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion

Researchers compiled a special collection of studies examining ethical issues in fashion production, marketing, and consumption through the lens of established ethical theories and frameworks. The work highlights how the industry must balance social justice with environmental responsibility, including concerns like plastic waste and greenwashing.

2024 Journal of Business Ethics 13 citations
Article Tier 2

The current situation of fast fashion industry and how to reduce the waste

This paper reviews the environmental problems caused by the fast fashion industry and evaluates current and emerging solutions including circular economy design and advanced recycling technologies. The authors argue that traditional waste disposal is no longer adequate for the volume of textile waste generated. Transitioning to circular fashion models could reduce the textile fiber microplastics that wash off synthetic clothing into waterways.

2023 Advances in Economics Management and Political Sciences 2 citations
Article Tier 2

Linear Economy versus Circular Economy: New raw material

This paper examines the fashion industry's role in environmental sustainability and argues for a transition from linear to circular economic models. It highlights how the current take-make-waste approach generates massive textile waste, including synthetic microplastic fibers. A circular fashion economy would reduce both material waste and plastic pollution from textiles.

2022 Turk Turizm Arastirmalari Dergisi 4 citations
Article Tier 2

From Simplistic to Systemic Sustainability in the Textile and Fashion Industry

This paper is not about microplastic pollution. It examines sustainability challenges in the textile and fashion industry, arguing that current approaches are simplistic and insufficient. It proposes systemic solutions focused on circular value retention and sufficiency-based consumption to address waste, resource depletion, and pollution from fast fashion.

2023 Circular Economy and Sustainability 15 citations
Article Tier 2

(Un)Sustainable transitions towards fast and ultra-fast fashion

Researchers developed a framework to analyze the sustainability tensions within the fashion industry, showing that while established brands are adopting green initiatives and new business models, the simultaneous rise of ultra-fast fashion is creating major negative environmental and social impacts that offset these gains. The study highlights the complexity of achieving genuine sustainability transitions in an industry driven by competing institutional pressures.

2023 Fashion and Textiles 61 citations
Article Tier 2

The Fast Fashion Industry: Formulating the Future of Environmental Change

This legal analysis examines the environmental harms of the fast fashion industry — including textile waste, microplastic pollution from synthetic fibres, and opaque supply chains — and evaluates existing and proposed domestic and international legislation, arguing that transparency, circularity, and consumer awareness are essential for meaningful reform.

2023 Pace Environmental Law Review 7 citations
Article Tier 2

Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach

This study surveyed consumer perceptions of sustainability and circular economy concepts in the fashion industry across gender and generational groups, finding significant differences in awareness and willingness to adopt sustainable purchasing behaviors.

2020 Sustainability 484 citations
Article Tier 2

A Circular Economy: Where Will It Take Us?

This review critically examines the circular economy — a model that aims to eliminate waste by keeping materials in use — questioning whether it reliably delivers environmental and social benefits. The author argues that while circular economy approaches can be good for business, definitive evidence that they reduce resource extraction and improve social equity is still lacking.

2021 Circular Economy and Sustainability 44 citations
Article Tier 2

Fashion, Sustainability, and the Anthropocene

This review examines the environmental impact of clothing consumption in the context of the Anthropocene, discussing emerging sustainable materials and circular economic models against the broader historical backdrop of human-environment interactions in the fashion industry.

2017 Utopian Studies 44 citations