Papers

61,005 results
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Article Tier 2

Factors Affecting the Intention to Implement Pro-environmental Behaviors: A Case of Riverside Communities in Cotabato City Rivers, Mindanao Island, Philippines

A study of riverside communities in Cotabato City, Philippines, examined what factors influence residents' intention to adopt environmentally protective behaviors, including proper waste disposal. Understanding community behavior drivers is relevant to reducing the plastic pollution that Filipino rivers contribute to the ocean.

2023 Journal of Marine and Island Cultures 2 citations
Article Tier 2

Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model

Researchers extended the Theory of Planned Behavior with expectancy theory and norm activation to identify factors driving urban residents' intention to sort garbage in China, finding that subjective norms, perceived behavioral control, and personal moral norms were the strongest predictors.

2021 Sustainability 29 citations
Article Tier 2

Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?

This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.

2024 International Journal of Management and Sustainability 1 citations
Article Tier 2

The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory

Researchers surveyed local tourists in Jeddah, Saudi Arabia to understand what drives intentions to reduce plastic waste on beaches. The study found that awareness of environmental consequences, social norms, and perceived behavioral control all positively influenced intentions to reduce plastic waste. Interestingly, personal attitude alone was not a significant predictor, suggesting that community influence and awareness campaigns may be more effective than individual mindset shifts.

2024 Sustainability 21 citations
Article Tier 2

Students’ Attitudes and Perceptions Towards Plastics and Microplastics Pollution: Implications for Vietnam

This Vietnamese study applied the Theory of Planned Behavior to survey students' attitudes and intentions regarding plastic and microplastic pollution. Attitude was the strongest predictor of pro-environmental behavioral intention (β=0.411), suggesting that awareness and attitude change through education are more effective levers than appeals to subjective norms.

2025 VNU Journal of Science Legal Studies
Article Tier 2

Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment

Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.

2022 Marine Pollution Bulletin 25 citations
Article Tier 2

Uncovering hidden determinants of millennial farmers’ intentions in running conservation agriculture: An application of the Norm Activation Model

Not relevant to microplastics — this study applies the Norm Activation Model to understand why millennial farmers in Central Java, Indonesia do or do not adopt conservation practices on degraded mountain agricultural land.

2024 Open Agriculture 3 citations
Article Tier 2

Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model

Not relevant to microplastics — this study uses behavioral theory to identify what motivates residents of Balikpapan, Indonesia to separate household waste, finding that accessible facilities and past behavior are the strongest drivers, with no direct connection to microplastic research.

2024 Indonesian Journal of Computing Engineering and Design (IJoCED) 2 citations
Article Tier 2

Assessing the Community Perception in San Jose, Occidental Mindoro, of Proper Waste Disposal: A Structural Equation Modeling Approach

Researchers surveyed residents of San Jose, Occidental Mindoro in the Philippines to understand what factors influence proper waste disposal behavior. Using structural equation modeling, they found that attitudes, social norms, and perceived behavioral control all significantly predicted waste disposal practices. The study suggests that community education campaigns targeting these psychological factors could improve waste management outcomes in the area.

2024 Sustainability 9 citations
Article Tier 2

Theory of planned behavior to analyze students’ intentions in consuming tap water

This study found that Indonesian students largely preferred tap water over bottled water, with the theory of planned behavior identifying perceived safety, environmental concern, and habit as key drivers of tap water consumption.

2023 Eurasia Journal of Mathematics Science and Technology Education 7 citations
Article Tier 2

Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic

Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.

2025 Theseus (Ammattikorkeakoulujen)
Article Tier 2

Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour

Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.

2022 The Science of The Total Environment 48 citations
Article Tier 2

Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable

Researchers found that environmental concern, attitude, and perceived behavioral control positively influenced consumers' intention to purchase green skincare products in Jakarta, with purchase intention serving as a significant mediator between these factors and actual buying behavior.

2022 Jurnal Ilmiah Manajemen dan Bisnis 20 citations
Article Tier 2

Analysis of Factors of Single-Use Plastic Avoidance Behavior for Environmental Sustainability in China

A structural equation modeling study of 421 Chinese respondents found that attitude, perceived behavioral control, and policy intervention significantly influenced single-use plastic avoidance behavior, mediated by behavioral intentions and plastic-related environmental concerns.

2023 Processes 17 citations
Article Tier 2

Exploring Community Resilience: The Joint Roles of Environmental Knowledge and Risk Perception in Pro-Environmental Behavior

A study examining pro-environmental behavior in community settings found that environmental knowledge and risk perception jointly moderated the gap between environmental intentions and actions, with their combined effect stronger than either variable alone in promoting both private and public pro-environmental behaviors.

2025 Buildings 4 citations
Article Tier 2

Mediating and Moderating Factors Affecting Pro-environmental Decision-Making: A Spanish Study

Researchers investigated the mediating role of perceived responsibility and the moderating role of political ideology on pro-environmental decision-making in a Spanish population. The study found that perceived responsibility partially mediated the relationship between environmental concern and pro-environmental behavior, with political orientation moderating the strength of these effects.

2024 Australian Journal of Environmental Education
Article Tier 2

Machine Learning Methods Analysis of Preceding Factors Affecting Behavioral Intentions to Purchase Reduced Plastic Products

Researchers applied machine learning to analyze factors preceding behavioral intentions related to environmental sustainability, using survey data and ML models to identify the most predictive variables. The ML approach outperformed conventional regression in capturing non-linear relationships between attitudes, norms, and behavioral intent toward pro-environmental actions.

2024 Sustainability 9 citations
Article Tier 2

Determinants of Green Purchase Intention for Personal Care Products: An Extended TPB Study in Colombo, Sri Lanka

Researchers surveyed 385 urban consumers in Colombo, Sri Lanka to understand what drives green purchasing intentions for personal care products using an extended Theory of Planned Behavior model. Environmental knowledge, health consciousness, and positive attitudes were the strongest predictors of green purchase intent, while price sensitivity was the main barrier.

2025 Sri Lanka Journal of Management Studies
Article Tier 2

Using an extended model of the reasoned action approach to explore individual behavioral intentions regarding litter and plastic pollution prevention in a developing country

This study explored what motivates people in Ghana to prevent littering and plastic pollution, using a behavioral psychology framework. Researchers found that personal attitudes and moral beliefs were the strongest predictors of people's intentions to reduce littering, suggesting that public campaigns targeting these factors could be most effective.

2024 Frontiers in Psychology 8 citations
Article Tier 2

Assessment on the Environmental Concern Level and Driving Mechanism of Beach Recreationists Based on the New Ecological Paradigm Scale

Researchers used the new ecological paradigm (NEP) scale to measure environmental concern levels among beach recreationists in China, finding 66.2% concern levels slightly above average urban resident levels with significant correlations to age, occupation, education, and income. The study constructed a behavioral group portrait model and analyzed driving mechanisms for pro-environmental behavior among beach visitors.

2024 Sustainability 1 citations
Article Tier 2

Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen

This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.

2018 1 citations
Article Tier 2

Predicting green product consumption using theory of planned behavior and reasoned action

Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.

2020 Management Science Letters 61 citations
Article Tier 2

The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia

Researchers measured the effects of environmental education, consumer awareness, and environmentally friendly purchasing intentions on pro-environmental behavior, using structural equation modeling on survey data. Environmental education indirectly improved behavior through increasing awareness and purchase intention, suggesting that educational interventions are most effective when paired with behavioral prompts.

2024 West Science Social and Humanities Studies 5 citations
Article Tier 2

Green Cosmetics in Indonesia: Unraveling Attitude-behavior Gap and Gender Moderation

Researchers examined the attitude-behavior gap in green cosmetics purchasing among 310 Indonesian consumers using Structural Equation Modeling, analyzing the relationships among attitudes, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and actual behavior, with gender as a moderating variable. The study found that positive attitudes toward green cosmetics do not consistently translate into purchasing behavior, and identified gender as a significant moderator in this relationship.

2023 Jurnal Aplikasi Manajemen 3 citations