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Papers
61,005 resultsShowing papers similar to Behavioral insights into reusable bag adoption: Evaluating the effectiveness of the theory of planned behavior in Lahore
ClearPredicting green product consumption using theory of planned behavior and reasoned action
Researchers applied the theory of planned behavior to investigate how environmental awareness and social influence predict consumer intentions to use reusable bags, finding that these factors significantly shape green purchasing behavior in a plastic waste reduction context.
Determinants of Finnish consumers’ purchase intention for eco-friendly jute bags as an alternative to plastic
Researchers examined the determinants of Finnish consumers' purchase intention for eco-friendly jute bags as an alternative to single-use plastics, applying the Theory of Planned Behavior and finding that environmental concern, perceived consumer effectiveness, and subjective norms significantly influence purchasing decisions.
Recycling Intentions Among Karachi's University Students: An Extended Theory of Planned Behavior Approach Considering Convenience and Consumer Innovativeness
Despite its title referencing packaging and recycling, this paper studies consumer recycling behavior among university students in Karachi, Pakistan — not microplastic pollution. It applies the Theory of Planned Behavior and Diffusion of Innovation theory to understand what drives recycling intentions, and is not directly relevant to microplastics or human health.
Effectiveness of intervention on behaviour change against use of non-biodegradable plastic bags: a systematic review
Researchers systematically reviewed government policies aimed at reducing single-use plastic bag consumption, finding that outright bans and higher consumer taxes are significantly more effective than regulations based only on bag thickness. The results show that well-designed public policy can shift consumer behavior toward more sustainable choices, though the behavioral changes can fade without ongoing reinforcement.
Analysis of Factors of Single-Use Plastic Avoidance Behavior for Environmental Sustainability in China
A structural equation modeling study of 421 Chinese respondents found that attitude, perceived behavioral control, and policy intervention significantly influenced single-use plastic avoidance behavior, mediated by behavioral intentions and plastic-related environmental concerns.
Prevalence of Plastic Usage and the Factors Associated With It Among Adults in Perambalur District of South India: A Cross-Sectional Study
Researchers surveyed 1,200 adults in South India about their plastic use habits, finding that 92.5% use plastic daily despite widespread awareness of its harms and local bans on plastic bags. The study found that younger, urban, more educated, and male participants were the heaviest plastic users, indicating that awareness alone is not enough to change behavior.
Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
This paper is not about microplastics; it proposes a consumer behavior model to understand factors influencing purchase intentions toward eco-friendly bags as a plastic reduction strategy.
Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model
Not relevant to microplastics — this study uses behavioral theory to identify what motivates residents of Balikpapan, Indonesia to separate household waste, finding that accessible facilities and past behavior are the strongest drivers, with no direct connection to microplastic research.
Analyzing the Sociodemographic and Psychological Factors Influencing the Intention to Consume Single-Use Plastics Among University Students: A Cross-Sectional Quantitative Study
Researchers examined sociodemographic and psychological factors influencing single-use plastic consumption intentions among 125 Indonesian university students, finding that age, education level, and economic status all significantly predicted behavior, while personal beliefs were the dominant psychological predictor — integrating Theory of Planned Behaviour and Value-Belief-Norm frameworks.
Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment
Researchers extended the theory of planned behaviour to investigate public attitudes toward marine microplastic pollution, finding that environmental awareness and perceived behavioral control significantly predicted consumers' intentions to reduce microplastic-generating product use.
Health consciousness and the theory of planned behavior: the role of health consciousness with the on-campus use of reusable water bottle among Chulalongkorn freshmen
This study examined the factors influencing students' use of reusable water containers on a Thai university campus, finding that health consciousness and social norms were key motivators. The research applies behavioral theory to understanding pro-environmental consumer choices that reduce single-use plastic bottle consumption.
The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory
Researchers surveyed local tourists in Jeddah, Saudi Arabia to understand what drives intentions to reduce plastic waste on beaches. The study found that awareness of environmental consequences, social norms, and perceived behavioral control all positively influenced intentions to reduce plastic waste. Interestingly, personal attitude alone was not a significant predictor, suggesting that community influence and awareness campaigns may be more effective than individual mindset shifts.
Domestic Plastic Consumption Patterns: A Data-Informed Sociological Analysis of Education and Behaviour Among Homemakers
A household survey in Pakistan found that plastic bottles, bags, and containers dominate domestic consumption, with education level influencing awareness but not necessarily behavior. Understanding consumption patterns at the household level is foundational for reducing the volume of single-use plastics that ultimately fragment into microplastics in the environment.
Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior
Researchers surveyed 252 Indonesian consumers using Structural Equation Modeling to examine how sustainability values, consumer awareness dimensions, and habitual behavior drive environmentally responsible purchasing decisions such as choosing paper bags. Results showed significant positive relationships between all three drivers and responsible consumer behavior, emphasizing personal agency and habitual action as key levers for promoting green choices.
Machine learning approach to uncover customer plastic bag usage patterns in a grocery store
Researchers applied machine learning to grocery store transaction data to uncover patterns in customer plastic bag use and identify who is most likely to use reusable bags. Understanding consumer behavior is key to designing effective policies that reduce plastic bag consumption and, ultimately, plastic waste entering the environment.
How to incentivize farmers to adopt and recycle high-standard plastic mulch in China: economic subsidies, government regulations or social norms?
A survey of 635 farmers in Gansu Province, China assessed drivers of high-standard plastic mulch adoption and recycling, finding that economic subsidies were more effective than government mandates or social norms in encouraging environmentally responsible mulch management.
Keep Your Litter in the Loop: Predicting Generation Z’s Intention to Recycle Single-use Plastic Waste
Researchers investigated the factors predicting Generation Z's intention to recycle single-use plastic waste in Indonesia, examining how government policy awareness, social movement influence, and behavioral determinants shape recycling intentions among young consumers amid growing plastic waste challenges.
Factors Related to Reducing The Use of Plastic Bags in Kabupaten Bekasi
This Indonesian survey study examined the factors that influence whether people in Bekasi Regency reduce their use of plastic bags, finding that knowledge, attitudes, and access to alternatives were key predictors. Reducing single-use plastic bag consumption is important for limiting the amount of plastic that fragments into microplastics in the environment. The paper provides insights for designing behavior-change interventions aimed at plastic pollution reduction.
Knowledge, Attitude, and Practices toward Plastic Pollution among Malaysians: Implications for Minimizing Plastic Use and Pollution
Researchers surveyed Malaysians about their knowledge, attitudes, and practices regarding plastic pollution. The study found that while most people were aware of plastic pollution problems, there was a significant gap between awareness and actual behavior change. The findings suggest that education campaigns alone are insufficient and need to be paired with practical infrastructure and policy changes to reduce plastic use.
Do attitude towards behavior, subjective norms, and perceived control behavior matter on environmentally friendly plastic purchasing intention?
This study investigated whether attitude toward behavior, subjective norms, and perceived behavioral control predict consumer intention to purchase environmentally friendly plastic products, using questionnaire data collected via social media platforms. The findings provide empirical support for the Theory of Planned Behavior as a framework for understanding sustainable plastic purchasing decisions.
Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model
Researchers extended the Theory of Planned Behavior with expectancy theory and norm activation to identify factors driving urban residents' intention to sort garbage in China, finding that subjective norms, perceived behavioral control, and personal moral norms were the strongest predictors.
Exploring the psychological antecedents of private and public sphere behaviours to reduce household plastic consumption
Researchers surveyed 648 people to understand what psychological factors drive different plastic-reduction behaviors — switching to plastic-free products, political activism, and supporting policy. Personal moral norms predicted all three types of action, while feeling personally capable was the strongest driver of purchase decisions, suggesting that reducing plastic use requires addressing both values and practical barriers.
Microplastics in personal care products: Exploring public intention of usage by extending the theory of planned behaviour
Researchers applied an extended theory of planned behavior to understand public attitudes toward using personal care products containing microplastic beads. The study found that environmental awareness, health concerns, and social norms significantly influenced consumers' intentions to reduce their use of products containing microplastics.
Knowledge, Attitudes, and Practices towards Single-Use Plastic Bags in the United Arab Emirates
This survey assessed knowledge, attitudes, and practices toward single-use plastic bags in the United Arab Emirates, finding moderate awareness but behavioral gaps, and identifying factors influencing willingness to reduce plastic bag use.